1.
Overview and Proposal

2.
Contd. etc.

3.
Contd. <ul><li>Pay Per Click (PPC) Campaign planning is done in two broad Phases </li></ul><ul><li>Campaign Framework </li></ul><ul><li>Campaign Optimization/ Management </li></ul>

4.
<ul><li>What is the purpose of Online Marketing </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul><ul><ul><li>Signups etc </li></ul></ul><ul><li>Doing research </li></ul><ul><ul><li>About your customers </li></ul></ul><ul><ul><li>About Your Competitors </li></ul></ul><ul><ul><li>About Your domains online presence </li></ul></ul><ul><li>Keywords Generation </li></ul><ul><ul><li>Branding based </li></ul></ul><ul><ul><li>Competitor based </li></ul></ul><ul><ul><li>Product based </li></ul></ul><ul><ul><li>Location specific </li></ul></ul>Contd.

5.
<ul><ul><li>Bid Optimization </li></ul></ul><ul><ul><ul><li>For CPC model </li></ul></ul></ul><ul><ul><ul><li>For CPA model </li></ul></ul></ul><ul><ul><ul><li>For CPM model </li></ul></ul></ul><ul><ul><li>Writing Ad </li></ul></ul><ul><ul><ul><li>Brand specific ads </li></ul></ul></ul><ul><ul><ul><li>Product specific ads </li></ul></ul></ul><ul><ul><ul><li>Geography specific ads </li></ul></ul></ul><ul><ul><ul><li>Generic ads with Keywords insertion </li></ul></ul></ul><ul><ul><ul><li>Image/ banner ads </li></ul></ul></ul><ul><ul><li>Launching Campaign </li></ul></ul><ul><ul><ul><li>on the basis of various products </li></ul></ul></ul><ul><ul><ul><li>Budget option </li></ul></ul></ul><ul><ul><ul><li>Various Geography </li></ul></ul></ul>Contd.

6.
<ul><ul><li>Campaign Targeting </li></ul></ul><ul><ul><ul><li>Keywords targeted campaigns. </li></ul></ul></ul><ul><ul><ul><ul><li>On the basis of keywords searched on search engines </li></ul></ul></ul></ul><ul><ul><ul><li>Content targeted campaigns. </li></ul></ul></ul><ul><ul><ul><ul><li>Showing text / image ads on other website related to your product and services </li></ul></ul></ul></ul><ul><ul><ul><li>Site targeted campaigns. </li></ul></ul></ul><ul><ul><ul><ul><li>Placement of your text/ image ads on selected premium sites purely related to your product and contents </li></ul></ul></ul></ul>Contd.

7.
<ul><ul><li>Measurability </li></ul></ul><ul><ul><ul><li>For measurability of campaign we need to insert. </li></ul></ul></ul><ul><ul><ul><ul><li>Google analytics code to every web page </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google conversion tracking code on “Thank you” page </li></ul></ul></ul></ul><ul><ul><ul><ul><li>CRM integration(optional) </li></ul></ul></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><ul><li>Keyword reporting- To check the performance of Keywords. </li></ul></ul></ul><ul><ul><ul><li>Adgroup reporting – To check performance of every adcopy and Ad group. </li></ul></ul></ul><ul><ul><ul><li>URL reporting:- To check the performance of each and every URL. </li></ul></ul></ul>

8.
<ul><ul><li>Bid Optimization </li></ul></ul><ul><ul><ul><li>Bid optimization will be done on various bases </li></ul></ul></ul><ul><ul><ul><ul><li>keywords having low average position </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keywords having very good clicks but no conversions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>First page bid particularly for Google adwords </li></ul></ul></ul></ul><ul><ul><li>Adcopy Optimization </li></ul></ul><ul><ul><ul><li>Adcopy optimization will be done on the basis of </li></ul></ul></ul><ul><ul><ul><ul><li>Ads getting lots of impression but no clicks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ads getting lots of clicks but no conversions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Editing and resubmitting disapproved ads </li></ul></ul></ul></ul><ul><ul><ul><ul><li>View the A-B testing performance </li></ul></ul></ul></ul>Contd.

9.
<ul><ul><li>Keyword Optimization </li></ul></ul><ul><ul><ul><li>keywords optimization will be done on the basis of </li></ul></ul></ul><ul><ul><ul><ul><li>Keywords match- better performing match types should be retained and bid can be decrease on not performing match types. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tail keywords addition on the basis of performance of core keywords. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New ad groups restructuring on the basis of keywords themes and clusters to decrease CPC and improve quality score. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Deleting keywords which are not showing or very low impression from long time. </li></ul></ul></ul></ul>Contd.

10.
<ul><ul><li>Landing page Optimization </li></ul></ul><ul><ul><ul><li>The landing page optimization will be done because of </li></ul></ul></ul><ul><ul><ul><ul><li>Low conversion rate after trying all other possible measures. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Change the message in case of some seasonal offerings and promotions. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>To align the adcopy and keywords messaging on landing page. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>To remove the unnecessary data fields from the registration form on landing page. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Deleting/ removing unnecessary flash/ images from the landing page so the page will load quickly, which will improve quality score. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Apart from this we can make small changes in landing pages like privacy statement, copyright statement, etc. </li></ul></ul></ul></ul>

11.
<ul><ul><ul><ul><li>Search engine Optimization(SEO) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social Media Marketing(SMM) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email Marketing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Banner Advertising </li></ul></ul></ul></ul>

12.
If any other question or looking for Pay per Click Freelancer please contact at [email_address] Vist us At:- www.clickadtrix.com