Google has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated Total Conversions, a new tool to enhance campaigns, makes this possible. One feature is cross device conversions that will be trackable.

1. http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/

2.  Google has proven itself time and again to be
one of the best friends advertising could
possibly have.
 Off-line activities such as buying done in
stores or even visits alone may soon be
tracked. It may seem extraordinary but
Estimated Total Conversions, a new tool to
enhance campaigns, makes this possible.
 One feature is cross device conversions that
will be trackable.

3.  The technical phrases seem very interesting
but what do they all mean? Cross device
conversions is Google’s way of helping
advertising be more in tune with the reality of
the day-to-day marketplace.
 Folks use their smartphone, IPad, and/or
Tablet to make purchases.
 Advertisers know this, and they want to see
to it that scarce budget cash is spent
efficiently.

4.  Checking on the user numbers. Google is
allowing estimated total conversions across
the various devices.
 It’s going to let advertisers who rely on
AdWords to have a better idea of whether or
not advertising for mobile devices has a
major impact on users.
 Google innovations can sometimes be like a
trip to the candy store. Users can also be
tracked across any number of browsers.

5.  That allows figures to be generated that
indicate an idea of the value of a click if the
original action occurred in one browser, but
the conversion was done in another.
 It also means that advertisers with
approximately 50 conversions registered
daily in account will have the opportunity to
get needed data.

6.  This is not available for all advertisers yet but
it should be rolling out very soon.
 Also, advertisers who have at least 50
conversions in their account each day have a
better chance of receiving this information
than those with smaller numbers.
 This is due to needing sufficient data to
provide estimates that are statistically
significant.

7.  A key player in all of this is Google+. The
parent company made a dramatic alteration
to privacy policy and there is now one single
directive for all Google services.
 At the same time there was integration of all
Google services, so that increasingly more
data is being received by Google.
 The truckload of statistics registered daily
allows Google the opportunity to have a
reliable idea of trends. That is going to spell
benefits for advertising.

8.  Google isn’t just sitting around watching the
numbers grow.
 What the company is doing is determining
how users might be acting by checking trends
that are becoming apparent across all of the
advertisers.
 What they are finding out is that different
sectors of the economy are producing
different patterns of consumer behavior. That
is definitely going to show up as a feature of
future estimations.

9.  If there is a defect in all of this it is the fact
that this is only estimated conversion data. At
this moment in time they cannot capture
actual statistics.
 However, that really shouldn’t be a problem
in the short run. Advertisers need something
to go on, and what Google is doing with
Estimated Total Conversions is providing a
microscope with which to better see where
the trends are moving.
 The ability to get a better understanding of
mobile device activity is nothing short of
incredible.

10.  Advertisers have enough problems trying to
figure out traffic activity in physical stores;
mobile devices can make things even more of
a challenge.
 No one wants to spend money on a low
performing mobile device campaign, but it is
difficult to figure out which one needs to be
cut back in which to be increased.
 Google is now allowing the tools necessary to
make better decisions for budgetary
purposes.

11.  This development also has a “brave new
world” feature to it. Advertisers have to keep
in mind that one time not so long ago
estimated total conversions were pretty much
a nice fantasy to think about.
 Google is moving towards that day when even
better data is going to be available for
AdWords campaigns.
 An enhanced ability to detect and track
consumer buying trends is something every
advertiser has hoped to have.

12.  Gradually, this is going to become a reality
and we are not talking years from now. It is
quite possible that Google may be able to
produce even greater accuracy in trend
analysis shortly.
 Until then, advertisers can take advantage of
estimated total conversions knowing that
even better tools from Google are just around
the bend.