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Reach MD Cme Update February 2009


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Latest Presentation that demonstrates effectiveness of ReachM\'d multi-channel platform for CME applications in healthcare education

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Reach MD Cme Update February 2009

  1. 1. R eachMD Reaching and Teaching Busy Medical Professionals XM Satellite CME iPhone App OnDemand Online Streaming
  2. 2. Our Vision: ReachMD is a revolutionary new communication, information and education platform designed to engage busy, practicing clinicians and medical professionals everyday. <ul><li>Founded by a physician with education and communication in mind. </li></ul><ul><li>Use of technology to deliver information & education with ease. </li></ul>
  3. 3. ReachMD XM160 - Highly Preferred <ul><li>Random sample online recruitment (Zoomerang/MarketTools) </li></ul><ul><li>Health care professionals (e.g., physicians, nurses, physicians assistants, etc.) </li></ul><ul><li>N=117 </li></ul><ul><li>Fielded May 2006 </li></ul>7 Would you listen to ReachMD on XM Satellite? ReachMD/ XM Pharma Rep Live Lecture Internet Preferred way of receiving medical information Methodology
  4. 4. Utility - WeekendCME on ReachMD
  5. 5. And now on the iPhone/iTouch! 50,000+ ReachMD CME iPhone/iTouch App users by March 2009 (source: MedicinePhone based on average daily rate through December - 22,000) In the top 3 free downloads from the iPhone App Store (Source: American Medical Association AM News, January 12, 2009)
  6. 6. Best In Class Strategic Partners
  7. 7. ReachMD XM160 Audience <ul><li>17% of medical professionals have XM </li></ul><ul><li>280,000+ medical professionals listen weekly! </li></ul>
  8. 8. ReachMD XM160 Audience 280,000+ Weekly Listeners Professional Breakdowns <ul><li>Syndicated study conducted by MARS, a division of Kantar Media Research, a WPP company </li></ul><ul><li>MARS is considered one of the top market research firms in the industry. With the integration of PERQ/HCI in 2009, it is the dominant provider of media research to both medical agencies and medical publishers </li></ul><ul><li>Online questionnaire to 2,830 physicians </li></ul><ul><li>Projectable to the entire physician universe ( + 5 with a 95% confidence level). </li></ul>*Listenership data available on request for all 24 AMA designated specialties Specialty Listeners Total MD/DO 90,061 MD/DO Primary Care 20,392 NP 4,253 PA 2,976 RPH 13,465 Total Listeners 251,094
  9. 9. Audience
  10. 10. Audience Unique Monthly Visitors XM Satellite iPhone App Podcast Webstream
  11. 11. ReachMD OnDemand CME Participation (Represents Online/iPhone Activity Only) Podcast Downloads and Webstreams <ul><li>11,930 CME 15-minute segments downloaded in December alone! </li></ul><ul><li>9 new activities and the iPhone launch in November led to a significant increase in ReachMD OnDemand CME participation </li></ul>9 New CME Activities Launched in November 1st CME Activity launched in April
  12. 12. ReachMD Weekly eNewsletter Data from: April 12, 2008 – August 12, 2008 <ul><li>ReachMD Weekly e Newsletter: </li></ul><ul><li>Weekly outreach to 43,000 + e Newsletter subscribers </li></ul>
  13. 13. Strong Presence in Oncology XM Satellite CME iPhone App Podcast Webstream <ul><li>ASCO, SABCS, ASH Conference Coverage by ReachMD </li></ul><ul><li>April 2009 (National Cancer Awareness Month) is dedicated to Oncology programming on ReachMD </li></ul><ul><li>Oncology CME segments on ReachMD account for 15% of total CME segments on the channel </li></ul>Extending your reach through our collaboration with ( Cross-channel promotion and cross-channel content sharing)
  14. 14. Survey Results: Example Oncology CME Program on ReachMD XM Satellite CME iPhone App Podcast Webstream Evaluation Questions/Responses n=258 Was this a good learning experience? Were the learning objectives met? Did you enjoy the conversational format between guests?
  15. 15. Survey Results: Example Oncology CME Program on ReachMD Would you return to ReachMD XM 160 for future Weekend CME Programs? Yes: 82% Probably: 16% No: 2%
  16. 16. Strong Presence in Oncology XM Satellite CME iPhone App Podcast Webstream A new series on ReachMD features the SU2C scientific committee members discussing research and clinical updates. SU2C - Scientific Committee Leaders Series on ReachMD
  17. 17. ReachMD CME Segment Package <ul><li>One 15-minute Segment Airing 32 Times Over 6 Months; Basic CME - A </li></ul><ul><li>One 30-minute Segments Airing 16 Times Over 3 Months; Basic CME - B </li></ul><ul><li>One Set of Learning Objectives, One Accreditation Test, .25 Or .50 Category 1 Credits </li></ul><ul><li>Audience generation plan </li></ul><ul><li>Podcast Available on and Other Locations at Your Discretion </li></ul><ul><li>Free Promo code for 6-month Subscription to ReachMD Online and OnDemand (XM not required) </li></ul><ul><li>80 On Air announcements of your specific CME activity </li></ul><ul><li>Promotion of your CME Program on and the weekly eNewsletter </li></ul><ul><li>An Alert regarding your program availability sent to all iPhone’s with the ReachMD CME application </li></ul>
  18. 18. ACS CME Program- Case Study <ul><li>Acute Coronary Syndrome Program Overview: </li></ul><ul><li>Titles: </li></ul><ul><ul><li>Shifting the Paradigm for ACS Management: Pathways in Achieving Improved Outcomes </li></ul></ul><ul><ul><li>Shifting the Paradigm for ACS Management: Novel Concepts in Long Term Care </li></ul></ul><ul><li>Faculty: </li></ul><ul><ul><li>Michael S. Lee, MD </li></ul></ul><ul><li>Host: </li></ul><ul><ul><li>Mark Chyna, MD </li></ul></ul><ul><li>Target Audience: </li></ul><ul><ul><li>Primary Care Physicians (PCP’s) & Other Healthcare Professionals </li></ul></ul><ul><li>Learning Objectives: </li></ul><ul><ul><li>Identify the pathophysiological mechanisms involved in ACS </li></ul></ul><ul><ul><li>Evaluate the treatment for ACS & outline recent practice guidelines </li></ul></ul><ul><ul><li>Compare & contrast emerging therapies </li></ul></ul>Launched first week of November 2008
  19. 19. ACS CME Program – Case Study ACS CME Program Landing Page
  20. 20. ACS Program – Case Study ACS CME Program Actual Projected at 6 Months Projected at 1Year ReachMD XM160 Airings 36 44 44 On ReachMD XM160 for 6 months. On and on the iPhone for 1 Year. Total Activity Participants 6,590 8,053 8,725 Participants by Channel ReachMD XM 160* 6,040 7,381 7,381 ReachMD OnDemand 109 133 266 ReachMD iPhone App 441 539 1,078 CME Redemption Total 324 398 642 CME Redemption Rate 6% 5% 7% CME Redemptions by Channel ReachMD XM 160 (2.5%) 151 185 218 ReachMD OnDemand (38%)** 41 51 101 ReachMD iPhone App (30%)** 132 162 323 *ReachMD XM160 approximate participation using 2.5% redemption rate **Actual Redemption Rate
  21. 21. ACS Program – Case Study <ul><li>ACS Case Study Summary: Launched first week in November 2008 </li></ul><ul><li>High quality and engaging expert interview broadcast on ReachMD XM160 </li></ul><ul><li>Highly promoted and available OnDemand as webstream, podcast download at or via the iPhone/iPod touch App </li></ul><ul><li>38% and 30% completion rate for OnDemand listens via and the iPhone App respectively </li></ul><ul><li>1 expert faculty and 1 physician interviewer </li></ul><ul><li>Total ReachMD cost including production $41,500. Volume discounts available. </li></ul><ul><li>Cost per participant below $5 based on completions and OnDemand access to-date. </li></ul>
  22. 22. CME SUMMARY <ul><li>Achieve multi-channel distribution for your programs from one source. </li></ul><ul><li>Highly portable formats engage your participants where and when they want. </li></ul><ul><li>Content format preferred by most physicians. </li></ul><ul><li>Credibility and halo effect from Association, Academy and Society partners. </li></ul><ul><li>Overscheduled KOL’s make time to participate </li></ul><ul><li>Generate frequency faster and more efficiently than alternatives. </li></ul><ul><li>Aggressive audience generation plan included. </li></ul>
  23. 23. Peter Payerli Vice President, Sales and Business Development [email_address] 312.259.5784