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21 INBOUND
MARKETING
LESSONS FROM
MARCUS SHERIDAN
#INBOUND15
@TheSalesLion
Curated by
@askMrMaverick
Curated by
@askMrMaverick
THE ULTIMATE
CONTENT
STRATEGY
IS LISTENING
Marcus Sheridan
@TheSalesLion
If I'm shaking in my boots,
I don't need to tell you.
Let me just stand here
and shake.
Marcus Sheridan
@TheSalesLion
Cura...
Curated by
@askMrMaverick
Everyone should (want to)
be part of marketing.
Marcus Sheridan
@TheSalesLion
If you want to be an agent of
change in your industry,
start talking about what's
wrong with it.
Marcus Sheridan
@TheSales...
Curated by
@askMrMaverick
Yoursalesteamshouldbe
producingcontent...treatitlike
payroll:required,notapastime.
Marcus Sherid...
Curated by
@askMrMaverick
Marcus Sheridan
@TheSalesLion
Inbound is being the best teachers in the world.
Curated by
@askMrMaverick
Getinboundmarketing
participationfromthe
wholeorganization.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
Everythinginbusiness
comesdowntobuy-in.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
Yourcontentisthesoulofyour
business.Importanttoget
insightsfromallemployeesto
createcontent.
Mar...
Curated by
@askMrMaverick
Inbound isn't a
program...it's a CULTURE
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
Yes... And
The two most important words of
great workshops and
communication.
Marcus Sheridan
@T...
Curated by
@askMrMaverick
Inbound Marketing
is a sales tool,
not a marketing tool.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
It'sourjobtobuildthe
brandofouremployees.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
Marketers,youcan
blamesalesoryou
canbesales.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
When someone says they don’t
have the time, they really
mean “it’s not important to me,
it's not...
Curated by
@askMrMaverick
Every single business is
built on the same truth:
Trust.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
If your leadership doesn't
buy into inbound, no one
else will.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
Number 1 problem in our industry
(inbound marketing) is a lack of buy-in from the top.
~Marcus S...
Curated by
@askMrMaverick
Four types of communicators:
1) writers 2) actors 3) talkers
4) questioners.
Marcus Sheridan
@Th...
THEIDEATHATA
WEBSITEISEVER
COMPLETEDISA
JOKE.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick
If you could be a dramatically
better teacher and
communicator, why wouldn’t
you be?
And how many more lives
would you cha...
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21 Inbound Marketing Lessons from Marcus Sheridan (@TheSalesLion) at #INBOUND15

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21 Inbound Marketing Lessons from Marcus Sheridan (@TheSalesLion) at #INBOUND15

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21 Inbound Marketing Lessons from Marcus Sheridan (@TheSalesLion) at #INBOUND15

  1. 1. 21 INBOUND MARKETING LESSONS FROM MARCUS SHERIDAN #INBOUND15 @TheSalesLion Curated by @askMrMaverick
  2. 2. Curated by @askMrMaverick THE ULTIMATE CONTENT STRATEGY IS LISTENING Marcus Sheridan @TheSalesLion
  3. 3. If I'm shaking in my boots, I don't need to tell you. Let me just stand here and shake. Marcus Sheridan @TheSalesLion Curated by @askMrMaverick
  4. 4. Curated by @askMrMaverick Everyone should (want to) be part of marketing. Marcus Sheridan @TheSalesLion
  5. 5. If you want to be an agent of change in your industry, start talking about what's wrong with it. Marcus Sheridan @TheSalesLion Curated by @askMrMaverick
  6. 6. Curated by @askMrMaverick Yoursalesteamshouldbe producingcontent...treatitlike payroll:required,notapastime. Marcus Sheridan @TheSalesLion
  7. 7. Curated by @askMrMaverick Marcus Sheridan @TheSalesLion Inbound is being the best teachers in the world.
  8. 8. Curated by @askMrMaverick Getinboundmarketing participationfromthe wholeorganization. Marcus Sheridan @TheSalesLion
  9. 9. Curated by @askMrMaverick Everythinginbusiness comesdowntobuy-in. Marcus Sheridan @TheSalesLion
  10. 10. Curated by @askMrMaverick Yourcontentisthesoulofyour business.Importanttoget insightsfromallemployeesto createcontent. Marcus Sheridan @TheSalesLion
  11. 11. Curated by @askMrMaverick Inbound isn't a program...it's a CULTURE Marcus Sheridan @TheSalesLion
  12. 12. Curated by @askMrMaverick Yes... And The two most important words of great workshops and communication. Marcus Sheridan @TheSalesLion
  13. 13. Curated by @askMrMaverick Inbound Marketing is a sales tool, not a marketing tool. Marcus Sheridan @TheSalesLion
  14. 14. Curated by @askMrMaverick It'sourjobtobuildthe brandofouremployees. Marcus Sheridan @TheSalesLion
  15. 15. Curated by @askMrMaverick Marketers,youcan blamesalesoryou canbesales. Marcus Sheridan @TheSalesLion
  16. 16. Curated by @askMrMaverick When someone says they don’t have the time, they really mean “it’s not important to me, it's not valuable enough. Marcus Sheridan @TheSalesLion
  17. 17. Curated by @askMrMaverick Every single business is built on the same truth: Trust. Marcus Sheridan @TheSalesLion
  18. 18. Curated by @askMrMaverick If your leadership doesn't buy into inbound, no one else will. Marcus Sheridan @TheSalesLion
  19. 19. Curated by @askMrMaverick Number 1 problem in our industry (inbound marketing) is a lack of buy-in from the top. ~Marcus Sheridan @TheSalesLion
  20. 20. Curated by @askMrMaverick Four types of communicators: 1) writers 2) actors 3) talkers 4) questioners. Marcus Sheridan @TheSalesLion
  21. 21. THEIDEATHATA WEBSITEISEVER COMPLETEDISA JOKE. Marcus Sheridan @TheSalesLion Curated by @askMrMaverick
  22. 22. If you could be a dramatically better teacher and communicator, why wouldn’t you be? And how many more lives would you change in the process? Curated by @askMrMaverick

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