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Communications for merger and acquisition

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Communications for merger and acquisition

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Communications for merger and acquisition

  1. 1. Communications for Merger and Acquisition
  2. 2. Table of content ✓ What is a merger? ✓ What is an acquisition? ✓ Types of merger and acquisition ✓ Importance of communication during merger and acquisition ✓ Areas to focus on communication during merger and acquisition ✓ Why is communications planning an important process ✓ How a PR agency can help
  3. 3. What is a merger? ✓ An agreement which unites two existing companies in to one ✓ Both parties have proportionate terms in the new legal entity
  4. 4. What is an acquisition? ✓ When a company purchase more than 50% another company ✓ The firm that is acquired is absorbed into the buying group or company
  5. 5. Types of merger and acquisition ✓ Horizontal Merger and acquisition taking place in the same market ✓ Vertical Merger and acquisition taking place in different stage of supply chain ✓ Conglomerate Merger and acquisition taking place in different business activity ✓ Co-generic/Concentric Merger and acquisition taking place in the same industry but offering different product or services
  6. 6. Why is it Important to communicate prior, during, and post merger and acquisition  To preempt potential rumors that can harm the firm(s)  To update the employees about the decision and share the vision for the merger or acquisition  To be transparent with stakeholders  To retain customers
  7. 7. Areas to focus on communication during merger and acquisition ✓ Internal communication o Staff o Partners o Share holders o Suppliers ✓ External communication o Customers o Media o Government and regulators o General public
  8. 8. Why is communications planning an important process ✓ Create a strategy and align the key messages in the management team ✓ Identify the spokesperson(s) to share and update the info with internal and external audience ✓ To set the steps that are to be taken with all involved parties ✓ To avoid negative impact
  9. 9. How a PR agency can help ✓ Strategic planning, agreement, and alignment ✓ Media training for the spokesperson(s) ✓ External consultation provides objectivity and insights for the management team ✓ Centralize communication for the brand, plus consistently and regularly communicate with stakeholders ✓ Professional support that can preempt matters and foster brand safety

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