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Social Commerce and Semantic Web

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How Semantic Web powers Social Commerce and opens up a lot more opportunities for both Developers, Service Providers and Merchants.

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Social Commerce and Semantic Web

  1. 1. Social Commerce and Semantic Web<br />Praveen Alavilli<br />Developer Evangelist<br />PayPal<br />
  2. 2. outline<br />eCommerce<br />Social Commerce<br />Semantic Web<br />
  3. 3. eCommerce<br />
  4. 4. Buying and selling of products or services over electronic system such as the internet and other computer networks<br />
  5. 5. But it’s more than buying and selling products online!<br />
  6. 6. Various aspects of eCommerce<br />Inspiration<br />Investigation<br />Research<br />Search<br />Transaction<br />Use<br />End of Life<br />
  7. 7. Social Commerce<br />
  8. 8. a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.<br />
  9. 9. Inspiration<br />Investigation<br />Research<br />Search<br />Transaction<br />Use<br />End of Life<br />Social<br />+<br />
  10. 10.
  11. 11. Semantic Web<br />
  12. 12.
  13. 13. <meta property="og:title" content="Southern Kitchen - Los Gatos" /> <br /><meta property="og:type" content="restaurant" /><br /> <meta property="og:image" content=“<url>" /><br /> <meta property="og:url" content=“<url>" /><br /><meta property="og:street-address" content=“27 E Main St."/><br /><meta property="og:locality" content=“Los Gatos"/> <br /><meta property="og:region" content="CA"/> <br /><meta property="og:postal-code" content="95030"/> <br />
  14. 14. Name: Praveen Alavilli<br />Email: palavilli@paypal.com<br />Current City: San Jose, CA<br />Relationship Status: Married <br />Type: Person<br />Father of: Ruchi<br />Likes: Southern Kitchen, Honda Valkyrie, Seinfeld<br />Owns: Nikon D90, iPhone, PayPal <br />Visiting: San Francisco, Chicago, London<br />Friends with: Ray Tanaka <br />
  15. 15. Triples<br />Subject-Predicate-Object<br />Entity- name is – Praveen<br />Praveen - likes – Southern Kitchen<br />Praveen - owns – Nikon D90<br />Praveen – Visiting – SF<br />
  16. 16. owns<br />wishes<br />Friends<br />Works for<br />owns<br />Likes<br />Visiting<br />Attended<br />Father of<br />
  17. 17.
  18. 18. The World …<br />…One giant labeled directed multi-graph of people, things and relationships!<br />
  19. 19. Social Commerce?<br />The use of “universal” social graph to facilitate any phases of e-commerce cycle.<br />
  20. 20. How is this possible ?<br />
  21. 21. RDFa<br />OpenGraph<br />GoodRelations<br />Friend of a Friend<br />Dublin Core<br />vCard, vEvent, Geolocation, ….<br />
  22. 22. Open Graph<br />A RDFa based standard that allows objects (people, things, places etc.) to be described and understood.<br />
  23. 23. GoodRelations<br /><ul><li> a standardized vocabulary for commerce data
  24. 24. Representation for product, price, store/company data, and more.
  25. 25. increases the visibility of products and services
  26. 26. Enables several use cases in linking product data, comparison shopping, search for products & stores offering them, etc.
  27. 27. BusinessEntity
  28. 28. BusinessFunction
  29. 29. DeliveryCharge
  30. 30. DeliveryMethod
  31. 31. LocationOfSalesrovisionig
  32. 32. Offering
  33. 33. OpeningHours
  34. 34. PaymentMethod
  35. 35. Price
  36. 36. Product
  37. 37. UnitPrice
  38. 38. Warrenty
  39. 39. …</li></ul>23<br />
  40. 40. Where are they used now ?<br /><ul><li>Search Engines
  41. 41. Google, Yahoo! SearchMonkey, Bing (?)
  42. 42. Portals – Yahoo, AOL,…
  43. 43. BestBuy
  44. 44. IMDB
  45. 45. O'Reilly
  46. 46. and several others</li></ul>24<br />
  47. 47. Social eCommerce<br />
  48. 48. Traffic Generation and Engagement<br />
  49. 49. Traffic Generation and Engagement<br />
  50. 50. Traffic Generation and Engagement<br />
  51. 51. Personalization<br />
  52. 52. Inspiration<br />
  53. 53. Search, and Discovery<br />
  54. 54. Social Finding and Search<br />
  55. 55. Social Finding and Search<br />
  56. 56. Identity<br />
  57. 57. Q&A - Community Expert Development<br />
  58. 58. Collaborative Creation <br />http://www.canvasee.com<br />
  59. 59. Collaborative Creation <br />http://www.couturious.com<br />
  60. 60. Local Commerce<br />
  61. 61. Comparison Shopping<br />
  62. 62. Group Shopping<br />
  63. 63. opportunities<br />with Semantic Web<br />
  64. 64. Q & A<br />@ppalavilli<br />https://www.x.com/people/Praveen<br />42<br />

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