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  1. 1. Company Overview 2007
  2. 2. Outline: Search, Natural Language, Powerset <ul><li>What is Powerset, what are we doing? </li></ul><ul><li>Why now? </li></ul><ul><li>Why natural language is good for search </li></ul><ul><li>Why search is good for natural language </li></ul><ul><li>What does it require? </li></ul>
  3. 3. Converging trends <ul><li>Language technology </li></ul><ul><ul><li>(Relatively) efficient and mature language computation (XLE) </li></ul></ul><ul><ul><li>Large scale grammars (Pargram) </li></ul></ul><ul><li>Lexical and ontological knowledge resources </li></ul><ul><ul><li>Existing: Wordnet, verbnet, framenet, SUMO… </li></ul></ul><ul><ul><li>Data-driven acquisition methods </li></ul></ul><ul><li>Moore’s law </li></ul><ul><ul><li>Computing and storage cheap enough now, getting cheaper </li></ul></ul><ul><li>Open source software </li></ul><ul><ul><li>Cluster management, map-reduce, big-table </li></ul></ul><ul><ul><li>Effect: can now down-load Google/Yahoo core competencies </li></ul></ul><ul><li>Commodity computing: Amazon EC2, S3, SDS </li></ul>
  4. 4. Time for a change 2007 Breakthrough 1995 Directory Yahoo! 1997 CPC Auction Overture 1999 Natural Language Google 1993 Text analysis Keywords Page Rank InfoSeek Lycos
  5. 5. Powerset Overview is a Consumer Search Company <ul><ul><li>Natural Language is the next breakthrough in search; </li></ul></ul><ul><ul><li>Powerset has exclusive rights to PARC’s Natural Language Technology for Consumer Search; </li></ul></ul><ul><ul><li>Powerset has the team, technology, organization, and financing to make it the new leader in Consumer Search </li></ul></ul>Powerset
  6. 6. Natural language is good for search Precision Recall Natural Language Keywords Advanced Search Expressiveness Usability Natural Language Keywords Advanced Search Better Better Expressive: Better Usable: Worse (<5% use it) Good OK Usable: OK Expressive: Bad Best Best (Maximizes Benefits) Keywords Precision and Recall Expressiveness and Usability Natural Language Advanced Search
  7. 7. Sample Query: When did Katrina strike Biloxi? Results from Google Results from Powerset
  8. 8. Powerset product scope <ul><li>Travel </li></ul><ul><ul><li>nonstop flights from san jose to tucson on united </li></ul></ul><ul><ul><li>what is the top rated hotel near the convention center? </li></ul></ul><ul><ul><li>what hotels in LA have conference facilities? </li></ul></ul><ul><li>News </li></ul><ul><ul><li>who acquired ask jeeves? </li></ul></ul><ul><ul><li>what internet companies made acquisitions this year? </li></ul></ul><ul><ul><li>what news is there about democratic congressmen this month? </li></ul></ul><ul><ul><li>Who endorses Prop 16? </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>what state is yahoo incorporated in? </li></ul></ul><ul><ul><li>what Asian countries export bananas? </li></ul></ul><ul><ul><li>what companies manufacture flat panel displays? </li></ul></ul><ul><ul><li>what public companies make copy protection software? </li></ul></ul><ul><ul><li>how much did IBM spend on advertising in 2004? </li></ul></ul><ul><ul><li>How much did Google earn this quarter? </li></ul></ul><ul><li>People </li></ul><ul><ul><li>Papers by Barney Pell </li></ul></ul><ul><ul><li>What did George Bush say this year about Iraq? </li></ul></ul><ul><li>Health </li></ul><ul><ul><li>why is my sweat orange? </li></ul></ul><ul><ul><li>what are experimental treatments for depression? </li></ul></ul><ul><ul><li>What are side effects of Prosac? </li></ul></ul><ul><ul><li>How many calories in a big mac? </li></ul></ul><ul><li>Shopping </li></ul><ul><ul><li>what is the highest rated camcorder under $500? </li></ul></ul><ul><ul><li>what are complaints with the treo 650? </li></ul></ul><ul><ul><li>what are products which can handle electronic documents and paper documents? </li></ul></ul><ul><li>Entertainment </li></ul><ul><ul><li>who is julia roberts dating now? </li></ul></ul><ul><ul><li>what action movie are people saying the best things about this month? </li></ul></ul><ul><ul><li>What are showtimes for romantic comedies tonight? </li></ul></ul><ul><li>Local </li></ul><ul><ul><li>Who can I find nearby to fix my leaking toilet? </li></ul></ul><ul><ul><li>What restaurants in Noe Valley deliver now? </li></ul></ul>
  9. 9. Why now? Advertiser Sentiment <ul><li>Ready for a change </li></ul><ul><li>Search is central to users’ every day lives </li></ul><ul><li>Keywordese can be confusing and annoying </li></ul><ul><li>Google results are getting worse </li></ul><ul><li>Spam is killing search quality </li></ul><ul><li>Google proved that users switch when a better search service is available </li></ul>Consumer Sentiment <ul><li>Experiencing Pain </li></ul><ul><li>Search is key to advertisers’ business </li></ul><ul><li>Managing keyword buys is a huge pain </li></ul><ul><li>Long tail audiences are getting tougher to reach </li></ul><ul><li>Spam is killing legitimate advertisers </li></ul><ul><li>Advertisers want better targeting capabilities </li></ul><ul><li>Advertisers go where the users go </li></ul>“ The longer the tail, the worse the problem” “ I rather search using English than Keywordese”
  10. 10. Powerset Snapshot Team Deep expertise in Natural Language Processing (with Parc), Search Engineering, Consumer Services and Data Center Management Market $4B market in 2004 growing to $22B in 2010 Powerset’s Unique Solution A Core Search Engine based on Natural Language Processing with exclusive license rights from PARC that includes a working code base and 60 core patents Status Beta product, 50+ employees, continued collaboration with PARC team. Located in San Francisco, CA Financing History Raised >$12M from top VCs and Angel Investors.
  11. 11. Summary <ul><li>Search is now a central part of daily life </li></ul><ul><li>Natural language is the future of search </li></ul><ul><li>Deep syntactic and semantic processing (of text and queries) will make a big difference </li></ul><ul><li>Language technology and computing infrastructure now make it possible and economic </li></ul><ul><li>It requires gathering and integrating all the relevant, best-of-breed components and technologies </li></ul><ul><li>Now is the time, Powerset is the place </li></ul>