What IS Social Media?“Social media includes web-based and mobile technologies used to turn communication into interactive dialogue” source: wikipedia.org
It’s one of the fewrevolutionary moments inhistory where the masses can tell their own story
Social media is aconversation supported by online tools.
Social media is a forumsupported by online tools. It utilizes pictures, video, conversation and audio.
Participate WikisThe forum is powered by… RSS Feeds Blogs Online Chat Social Networks Social Bookmarks Video Sharing Photo Sharing Widgets …
Social Media Goals• Increased leads and sales• Website traffic• Brand recognition and awareness• Customer support• Viral connections• Developing relationships and trust
The essence of social media is control, but you don’t get it, your clients do!
Learning to be Social• Spreading brand awareness• Creating touch points for customer interaction• Generating permission-based leads and sales
Social media allows you to capture people’s attentionwhen they are not feeling interrupted by advertising. Don’t overdue it, focus on 1 or 2 sites to start. Participate with others, they’ll pay attention to you. Not everyone will respond, but they still see you Be careful what you say ... everyone’s listening. Mix professional and personal Don’t bore people Use links, photos and graphics in entries Don’t talk about vacations until you’re back!