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Hsrc Press Open Access Presentation


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Uncovering Open Access: seizing the moment and making it work for you – experiences from the ground

Presentation by Karen Bruns, Marketign Manager HSRC Press South Africa at the Locating the Power of the In-between conference

Published in: Economy & Finance, Business
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Hsrc Press Open Access Presentation

  1. 1. Open Access Publishing: HSRC Press case study Presenter: Karen Bruns (Marketing Manager: HSRC Press)
  2. 2. Introduction to the HSRC Press <ul><li>Directorate of the Human Sciences Research Council of South Africa </li></ul><ul><li>Open Access scholarly publisher </li></ul><ul><li>Dual medium publisher: simultaneous print and online release </li></ul><ul><li>Social science and humanities, focused on South Africa </li></ul><ul><li>Publish HSRC research and externally authored works </li></ul>
  3. 3. The Access Principle <ul><li>‘ a commitment to scholarship carries with it a responsibility to extend the circulation as far as possible, to all who are interested and all who might profit by it’ (Willinsky, 2006) </li></ul><ul><li>Centuries old principle: Alexandria, mosque libraries, Nature etc. </li></ul><ul><li>Inherent in the scholarly enterprise </li></ul><ul><li>Access declining </li></ul>
  4. 4. The HSRC Press Principles <ul><li>Public funding = Public benefit </li></ul><ul><li>  </li></ul><ul><li>Commitment to scholarship = Commitment to dissemination </li></ul><ul><li>  </li></ul><ul><li>Intellectual property belongs to the ‘commons’ – products you pay for </li></ul><ul><li>  </li></ul><ul><li>Technologies must be appropriate for the socio-economic context of use </li></ul>
  5. 5. 4 Myths of Open Access Publishing
  6. 6. Myth 1: Sales will fall! <ul><li>2003/4 all publications free online access: sale increased by more than 200% </li></ul><ul><li>2007/8 effective USA distribution: </li></ul><ul><li>sales increased by more than 300% </li></ul><ul><li>Random, Harper Collins, Wiley: ‘early evidence shows an increase in sales’ </li></ul>
  7. 7. Evidence <ul><li>Open Access + Distribution Management = Improved Sales </li></ul>
  8. 8. Myth 2: Academics will not take your publications seriously! <ul><li>Citation count = indicator academic engagement </li></ul><ul><li>Scholarly book citation survey </li></ul>
  9. 9. Evidence <ul><li>High online visibility = High impact </li></ul>
  10. 10. Myth 3: Authors don’t want that! <ul><li>2003: approximately 20 submissions </li></ul><ul><li>2007: approximately 100 submissions </li></ul><ul><li>Some authors now requesting Open Access </li></ul>
  11. 11. Evidence <ul><li>More than anything else, </li></ul><ul><li>Scholarly Authors want to be read! </li></ul>
  12. 12. Myth 4: It’s the new ‘silver bullet’! <ul><li>2007 HSRC Press stakeholder survey: Quality remains the number 1 qualifier </li></ul><ul><li>‘Free’ is not enough in the attention economy </li></ul><ul><li>Getting the basics right is still the new ‘silver bullet’ </li></ul><ul><li>Be the best at something! </li></ul>
  13. 13. Evidence <ul><li>Quality and consistency are still basic requirements. Open Access gives you leverage. </li></ul>
  14. 14. HSRC Press Model: Overview <ul><li>Simultaneous release of all electronic and print versions </li></ul><ul><li>Publications are peer reviewed </li></ul><ul><li>‘ Best practice’ production standards </li></ul><ul><li>Active ‘issue-based’ marketing </li></ul><ul><li>Engage local and global dialogue </li></ul>
  15. 15. HSRC Press Model: Copyright <ul><li>Free full-text online access </li></ul><ul><li>Free not-for-profit use </li></ul><ul><li>License publishing rights from authors </li></ul><ul><li>Free serial and excerpt rights to mass media </li></ul>
  16. 16. HSRC Press Model: Online Reach    
  17. 17. Conclusion <ul><li>Opening access can increase visibility, sales and impact </li></ul><ul><li>The publishing basics remain important </li></ul>
  18. 18. HSRC Press Model: Income <ul><li>Public funding for fixed overheads (salaries, rental, services) </li></ul><ul><li>Own income for publishing programme, from sales and subventions </li></ul><ul><li>Current split: 40% funded, 60% own income </li></ul>