Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How to Choose an Animation Style for an
Animated Explainer Video
As with almost any form of animation, explainer videos ca...
more enjoyable for them to watch.
3. Viewer Sense of Humor:
Animation has great potential for humor. From exaggerated cart...
Upcoming SlideShare
Loading in …5
×

How to Choose an Animation Style for an Animated Explainer Video

372 views

Published on

Explainer videos can use a wide variety of styles in to the video from cartoons to motion graphics and more. Here are a few factors you should consider when choosing an animation style for your animated explainer video. Visit http://www.powerhouseanimation.com/

Published in: Design
  • Be the first to comment

  • Be the first to like this

How to Choose an Animation Style for an Animated Explainer Video

  1. 1. How to Choose an Animation Style for an Animated Explainer Video As with almost any form of animation, explainer videos can use a wide variety of styles. In fact, you can incorporate almost any style into your video, from cartoons to motion graphics to stop motion and more. Choosing the right animation style for your particular video requires you to give careful thought to both your target audience and the goals you have for the video. Following are a few factors you should consider when choosing an animation style for your animated explainer video. 1. Viewer Age: One of the first details you should consider when crafting an animated explainer video is the age of your target audience. Age is an important factor, because it gives you insight into the type of material that your viewers will find engaging. For instance, children will require a simpler, more direct style than will most adults. Certain approaches (such as those using stylized character design) may be most appealing to adults. As a result, the style you choose for your video should be engaging for the age group you hope to reach. By avoiding design elements that could confuse or offend this age group, you increase the appeal of your video. This appeal allows you to more easily capture viewers' attention and increases the impact of your video. If you are not certain about which styles will work best for your target age group, your animation studio should be able to guide you. 2. Viewer Demographics: Age is only one indicator of what material will be appropriate for your target audience. Other demographic information (such as viewers' affluence, jobs, where they live, values, etc.) can also give you insight into how they will respond to certain animation styles. Regardless of the style you ultimately choose, the result should be a video that your viewers feel comfortable watching. For instance, if your target audience is upper-level business executives, your style will probably need to be less exaggerated than it would need to be for a project targeting high school video game enthusiasts. If your target audience is the fine art community, your animated explainer video will likely need to adopt a design that reflects the artistic taste of these viewers. By adopting an animation style that reflects your viewers' preferences, you create a video that is easier and
  2. 2. more enjoyable for them to watch. 3. Viewer Sense of Humor: Animation has great potential for humor. From exaggerated cartoons to amusing character design, certain animation styles can easily lighten almostany topic. However, not every audience is equally open to humor. For instance, board room executives may not appreciate a dramatically exaggerated cartoon style as much as they would appreciate a more realistic look. On the other hand, the use of humor may be essential to keeping the attention of other audiences. As a result, it is important to understand what kind of humor is appropriate for your target audience. If you are uncertain about the level of humor to offer, you can always play it safe with a restrained animation design. On the other hand, if you find that your audience is open to comedy, you may be able to take advantage of animation's ability to introduce hilarity into a project. By selecting the right level of humor, you can more easily create a video that entertains your viewers without shocking or offending them. 4. Type of Topic: Just as the demographics and preferences of your target audience help to determine the type of animation you use in your animated explainer video, so does the topic you are addressing. For instance, if your topic addresses abstract concepts, a design heavy in motion graphics may be a wise choice because of its ability to deal with less concrete material. On the other hand, more specific or true-to-life topics may require an animation style that can incorporate more detail. In addition, some topics are more serious or more difficult to discuss than others. For instance, creating an animated explainer video regarding depression may require a more sober style than will a video demonstrating the use of a new smartphone app. The same goes for the brand that is creating the video. A brand's personality and ethos should be apparent in the style of any of its animated explainer videos. 5. Number of Characters: Finally, the animation style you choose for your animated explainer video will depend in part upon how many characters the video requires. This is because certain styles lend themselves to the use of characters, while others do not. For instance, some forms of 2D animation are ideal for creating detailed and intricate characters that bring the video to life. Other styles (such as motion graphics) work best when being used to illustrate objects and shapes instead of characters. As a result, think about the number of characters you need in your video. If you are demonstrating how a product works, you may be able to get away with a style that does not use characters. Abstract concepts also require few to no characters to get their points across. On the other hand, some topics may require extensive character design and implementation. Choosing a style for your animated explainer video requires you to know your topic and audience. By considering viewer age, viewer preferences, viewer sense of humor, type of topic, and number of characters, you should be able to narrow down your options to the one that will best bring your animated explainer video to life.

×