Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Presented by Justin Foster 
@fosterthinking 
#FacesOfTheBrand 
Social Business: A New Era of Branding, Reputation & Cultur...
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
ASSESSMENT 
On a scale of 1-10, rate your knowledge le...
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
SOCIAL/MOBILE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
What is one new behavior that this trend has created i...
MILLENNIALS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
In your experience, what makes Millennials different t...
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
THE INNOVATORS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
Who is an innovator that inspires you? 
DISCUSSION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrandSOCIAL BUSINESS
BRANDS ARE HUMANS; HUMANS ARE BRANDS. 
Intimacy 
Validation 
Appreciation
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
OLD FORMULA
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
Together we in 
TEAMWORK 
OLD FORMULA
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
EZ GUIDE TO BECOMING A SOCIAL BRAND 
Great Internal Cu...
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
What brands are effective at Social Business? 
DISCUSS...
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
AMPLIFICATION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
AWESOME PEOPLE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
5 MUST-HAVE 
SOCIAL BUSINESS TRAITS 
Talent 
Authentic...
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
TALENT
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
AUTHENTICITY
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
IMAGE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
TECHNOLOGY
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
COMMUNICATION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
THE TOOLS
THE TOOLS 
Platforms 
Thought Leaders 
Circles of Influence 
Content Plan 
Listening Systems
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
PLATFORMS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
THOUGHT LEADERS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
CIRCLES OF INFLUENCE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
CONTENT PLAN
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
LISTENING SYSTEMS
ACTION ITEMS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 
POST-IT 
What was your #1 take-away from the session?
208.841.3497: justin@fosterthinking.com: @fosterthinking 
FIND ME
Upcoming SlideShare
Loading in …5
×

Faces of the Brand

1,512 views

Published on

What are we doing about social?

This question is part of daily conversations in conference rooms and hallways of today’s businesses. Social now permeates every aspect of business - from marketing to HR to product development to customer service. There is one common denominator that unifies all of these elements: your company culture.

fassforward Consulting Group is excited to host Brand Strategist and Social Branding expert Justin Foster for a free webinar on how your culture is the secret to a winning social strategy.

In this webinar, you will learn:

The 3 Mega-Trends that created the Social Business era

The top 5 cultural traits your business needs to become a Social Brand

Why Marketing, HR and Customer Service need an integrated social strategy

How a “Faces of the Brand” approach is more effective than command-and-control

Useful tips for your personal brand as a leader in your business.

The #1 measurement of a winning social business strategy? Human retention! Attracting and retaining the best employees, customers and stakeholders.

Innovative leaders know that if you win the conversation about social, you win at business. If you are an innovative leader and an advocate for social in your company, you will receive fresh insights and new concepts to help move your company to become a Social Brand - and elevate your reputation as a change agent.

Published in: Social Media

Faces of the Brand

  1. 1. Presented by Justin Foster @fosterthinking #FacesOfTheBrand Social Business: A New Era of Branding, Reputation & Culture.
  2. 2. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand ASSESSMENT On a scale of 1-10, rate your knowledge level of social media.
  3. 3. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
  4. 4. SOCIAL/MOBILE
  5. 5. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand What is one new behavior that this trend has created in you? DISCUSSION
  6. 6. MILLENNIALS
  7. 7. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand In your experience, what makes Millennials different than previous generations? DISCUSSION
  8. 8. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand THE INNOVATORS
  9. 9. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand Who is an innovator that inspires you? DISCUSSION
  10. 10. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrandSOCIAL BUSINESS
  11. 11. BRANDS ARE HUMANS; HUMANS ARE BRANDS. Intimacy Validation Appreciation
  12. 12. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand OLD FORMULA
  13. 13. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand Together we in TEAMWORK OLD FORMULA
  14. 14. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
  15. 15. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand EZ GUIDE TO BECOMING A SOCIAL BRAND Great Internal Culture Disruptive Products Awesome Customer Experience
  16. 16. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
  17. 17. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand What brands are effective at Social Business? DISCUSSION
  18. 18. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand AMPLIFICATION
  19. 19. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand AWESOME PEOPLE
  20. 20. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 5 MUST-HAVE SOCIAL BUSINESS TRAITS Talent Authenticity Image Technology Communication
  21. 21. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand TALENT
  22. 22. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand AUTHENTICITY
  23. 23. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand IMAGE
  24. 24. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand TECHNOLOGY
  25. 25. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand COMMUNICATION
  26. 26. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
  27. 27. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand THE TOOLS
  28. 28. THE TOOLS Platforms Thought Leaders Circles of Influence Content Plan Listening Systems
  29. 29. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand PLATFORMS
  30. 30. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand THOUGHT LEADERS
  31. 31. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand CIRCLES OF INFLUENCE
  32. 32. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand CONTENT PLAN
  33. 33. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand LISTENING SYSTEMS
  34. 34. ACTION ITEMS
  35. 35. @fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand POST-IT What was your #1 take-away from the session?
  36. 36. 208.841.3497: justin@fosterthinking.com: @fosterthinking FIND ME

×