February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques. This presentation was directed towards the financial industry.
#2 SEO Mistake:
Lack of Schema & Microdata Markup
What is Schema & Microdata Markup?
There are literally 100s of different markup combinations.
Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listings
Quality results that helps buyers make decisions
Captures valuable virtual real estate (knowledge-
Up to 30% more clicks & better search
What is Internal Linking?
Pages can be invisible due to poor internal linking
Why Internal Linking is Important:
Allows to user to discover relevant content
Helps Google understand content relationships
Improves your rankings by establishing context
Fixing 404’s alone can generate 10-20% traffic
#5 SEO Mistake:
Slow load time
Not having mobile friendly websites
People & Google Hate Slow Websites
95% of users abandon shopping carts. This is the #1