1.
5 SEO Mistakes
that are costing you millions.
#clicks2bricks

2.
Does SEO make you want to do this?

3.
Raise your hand
if...

4.
Do you want
to boost your
search engine
rankings?

5.
Why should you
listen to us?

6.
Matthew Hunt
COO @ PoweredbySearch.com

7.
#1 SEO Mistake:
Bad Title Tags & Meta Descriptions

8.
Title Tags

9.
Meta
Descriptions

10.
Why Do Title Tags & Meta
Descriptions Matter?
● Show up in browsers
● Show up in search engine results pages
● Show up in external websites (Facebook)

11.
Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)
Have primary keyword in them
Are specific to what the user wants to find

12.
Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results)
Are specific to what the user wants to find

13.
Good Example
Bad Example

14.
#2 SEO Mistake:
Lack of Schema & Microdata Markup

15.
What is Schema & Microdata Markup?
There are literally 100s of different markup combinations.

16.
Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listings
Quality results that helps buyers make decisions
Captures valuable virtual real estate (knowledge-
graph)
Up to 30% more clicks & better search
rankings

17.
Schema
Markup

18.
#3 SEO Mistake:
Duplicate Content

19.
What is Duplicate Content?
Duplicate Content can KILL a large site’s SEO.

20.
#4 SEO Mistake:
Poor Internal Linking

21.
What is Internal Linking?
Pages can be invisible due to poor internal linking

22.
Why Internal Linking is Important:
Allows to user to discover relevant content
Helps Google understand content relationships
Improves your rankings by establishing context
Fixing 404’s alone can generate 10-20% traffic
increases

23.
#5 SEO Mistake:
Slow load time
&
Not having mobile friendly websites

24.
People & Google Hate Slow Websites
95% of users abandon shopping carts. This is the #1

25.
Is your website fast enough?

26.
You Are Losing Millions with a Slow Website
You can never have a fast enough web experience.

27.
Is your
website
mobile
friendly?

28.
Is your site quick enough on mobile?

29.
An SEO Audit provides the
blueprint to solving these problems

30.
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