網路留學部落格

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網路留學部落格

  1. 1. 網路留學部落格 管理英文授課教授:李元德 ( Yender Lee )篇作者:洪苡哲(Yi Jhe Hong )
  2. 2. 目錄個人介紹 .................................................................................................. 1學校介紹:麥基爾大學介紹: ......................................................................................... 3中國人民大學介紹 ...................................................................................... 5蘭開斯特大學介紹 ...................................................................................... 7IMPM 心態:模塊 1 管理自我:反省的心態 ................................................................ 9第二模塊 McGill:分析的心態 ...................................................................11第 4 模塊 管理關係:合作心態 ............................................................. 13書籍介紹:《看得見的手—美國企業的管理革命》 ............................................... 15第五項修練-學習型組織的藝術與實務................................................ 17《來上一堂破壞課──創新大師克里斯汀生的教育新解》 .................. 19地理環境:北京市 ........................................................................................................ 21魁北克 ........................................................................................................ 23英格蘭 ........................................................................................................ 25論文:緒論 ............................................................................................................ 27
  3. 3. My personal introduction ............................................................................. 2McGill University ........................................................................................ 4Renmin University of China; RUC .............................................................. 6Lancaster University .................................................................................... 8Module 1 Managing Self: The Reflective Mindset.................................... 10THE ANALYTIC MINDSET Module 2 .................................................... 12THE COLLABORATIVE MINDSET Module 4 Managing Relationships:The Collaborative Mindset ......................................................................... 14The Visible Hand: The Managerial Revolution in American Business ..... 16The Fifth Discipline: The Art & Practice of The Learning Organization.................................................................................................................... 18Disrupting Class ......................................................................................... 20Beijing ........................................................................................................ 22Quebec ........................................................................................................ 24England ....................................................................................................... 26Abstract....................................................................................................... 28
  4. 4. 個人介紹姓名 洪苡哲 性別 男電話 (06)2765113 出生日 76/10/18電子信箱 power@mail.cjcu.edu.tw地址 台南市歸仁區大潭里長榮路一段 396 號溝通語言:中文、英文、台語學歷:長榮大學經營管理研究所行銷組長榮大學企業管理學系私立正義高級中學專長: 文書處理興趣:音樂、電影、運動、旅遊服役狀況: □ 免役 □未役 ■ 待役聯絡時間: ■ 隨時 □ 時 ~ 時 1
  5. 5. My personal introductionName Yi Jhe Hong Sex ManTele-phone (06)2765113 Day Of 76 / 10/ 18 BirthE-mail:power@mail.cjcu.edu.twAddres-s No.396, Sec. 1, Changrong Rd. Guiren Dist., Tainan City 71101 Taiwan (R.O.C.)language:Chinese、English、TaiwaneseDegree:Chang Jung Christian University-Graduate School of Business and Operations ManagementChang Jung Christian University-Department of Business Administration CJCUCheng Yi Senior High Schoolspecial skill: Word Processinginterest:Music、Sport、travelsMilitary service: □ Exempts the military service □ Not yet military service ■Waits for the military serviceContact Time: ■ Anytime □ Hour ~ Hour 2
  6. 6. 麥基爾大學介紹:麥基爾大學(McGill University)是加拿大的一所著名大學,位於加拿大魁北克省蒙特婁市。麥基爾大學校園優美,古色古香的綠頂子歐式建築與現代化樓房相互輝映,構成蒙特婁市中心獨特的景觀。在加拿大,麥基爾大學擁有很高的聲譽,其研究水平享譽世界。麥大有 23 個學院,分稱 faculties 和 schools。屬於 faculties 的有 12 個:農業與環境科學院、文學院、牙醫學院、教育學院、工學院、法學院、管理學院、醫學院、音樂學院、宗教學院、理學院、科研與研究生院。屬於schools 的有 11 個:建築學院、計算機科學院、飲食與營養學院、圖書館與情報科學研究生院、人類交流失調學院、麥基爾音樂學院、護理學院、職業健康學院、物理與職業治療學院、社會工作學院、都市計畫學院。此外,麥大還有 3 個附屬學院:蒙特婁教區神學院、蒙特婁聯合神學院和蒙特婁長老會學院。皇家維多利亞學院是一所合并到麥大的非教學性學院,專為女生提供膳宿。同時是麥基爾大學著名的健康中心。該校於 1821 年成立。至 2005 年已有超過 32000 名學生。醫學、文學、法學、工程、自然科學與農業是麥基爾大學最優秀的學科。麥基爾大學擁有大量的國際學生和來自世界各地的學者。同時,麥基爾的醫學院在蒙特婁以至加拿大亦有很高的聲譽。上個世紀五六十年代,是麥基爾大學最輝煌的時期,那個時候麥基爾和哈佛齊名,被稱譽為北方的哈佛。在 2010 年的加拿大國內 Macleans 大學排行榜上繼續保持第一。2011 年 QS 世界大學排名中全球排名 17,加拿大第一;美國《新聞周刊》全球排名 18,加拿大排名第一。1813 年,加拿大蒙特婁的蘇格蘭皮毛商、著名慈善家詹姆斯-麥基爾去世時立下遺囑,將自己的農場和 1 萬英磅饋贈給皇家機構,用以創辦一所學院或大學。1821 年英王喬治四世頒布了一項皇家特許令,以麥基爾為名建立了一所學院。1829 年,蒙特婁總醫院的教學部併入麥基爾學院,學校改名為麥基爾大學(McGill University ),並於同年正式開課。 資料來源:http://zh.wikipedia.org/wiki/%E9%BA%A6%E5%90%89%E5%B0%94%E5%A4%A7%E5%AD%A6 3
  7. 7. McGill UniversityMcGill University is a public research university located in Montreal, Quebec, Canada. McGill University isone of worlds most prestigious universities.The university bears the name of James McGill, a prominentMontreal merchant from Glasgow, Scotland and alumnus of Glasgow University, whose bequest formed thebeginning of the university. Founded in 1821, McGill was chartered during the British colonial era, 46 yearsbefore the Canadian Confederation, making it one of the oldest universities in Canada.As of 2011, McGill ranked 1st in Canada and 17th in the world in the QS World UniversityRankings.According to the 2011 Emerging/Trendence global employability ranking, McGill was ranked 19thin the world for popularity among major employers.In the Macleans 21st Annual University Ranking (2011),McGill was ranked 1st in Canada among all institutions offering medical and doctoral degrees, maintainingthis ranking for the seventh year in a row.With almost 215,000 living alumni worldwide, students and professors at McGill have been recognized infields ranging from the arts and sciences, to business, politics, and sports. Notable alumni include elevenNobel Laureates, one hundred and thirty-two Rhodes Scholars, three astronauts, two Canadian primeministers, eleven justices of the Canadian Supreme Court, three foreign leaders, nine Academy Awardwinners, three Pulitzer Prize winners, and twenty-eight Olympic medalists.The main campus is set upon 32hectares (79 acres) at the foot of Mount Royal in Downtown Montreal, covering much of the Golden SquareMile. A second campus, the Macdonald Campus, is situated on 6.5 square kilometres (2.5 sq mi) of fieldsand forested land in Sainte-Anne-de-Bellevue, 30 km (19 mi) west of the downtown campus. With 21faculties and professional schools, McGill offers degrees and diplomas in over 300 fields of study, includingmedicine and law. Although the language of instruction is English, students have the right to submit anygraded work in English or in French, except when learning a particular language is an objective of the course.Approximately 34,000 students attend McGill, with international students comprising one-fifth of the studentpopulation. 資料來源: http://en.wikipedia.org/wiki/McGill_University 4
  8. 8. 中國人民大學介紹中國人民大學(英語:Renmin University of China ,以前也曾非正式使用 ThePeoples University of China)簡稱:人民大學、人大,是由教育部直屬的一所著名的中央部屬副部級大學。在人文社會學科中排名名列前茅。其前身是中國共產黨在抗日戰爭時期創辦於延安的陝北公學,中國人民大學正式成立於 1950 年,但學校官方一般將歷史追溯至 1937 年,將陝北公學、華北聯合大學、北方大學、華北大學等歷史上存在過的學校作為自己的前身。 此外,1912 年的北平中國大學的文商學院於 1949 年 併入華北大學,朝陽大學於 1950 年全部併入中國人 民大學,燕京大學的部分社會科學於 1952 年併入, 共同構成了中國人民大學的重要組成來源。人大由於 只有人文社會學科,一如上面所述,人大在其他對理 工科有偏頗的排名榜上的排名都不高。因此在人大自 己編而只注重社會影響力之「中國大學五十強」中排 名第四(以人大所排之中國大學五十強為例) 。 人民大學由於其紅色歷史背景,因此在社會中有「中共中央第二黨校」的名號。[]由於人民大學歷史上與政治聯繫比較緊密,一些黨和國家領導人的子女曾在人民大學就讀,畢業生也多在政界任職。近來人民大學的政治色彩已逐漸淡漠,但公務員錄取人數在北京地區高校中仍居前列。目前大學以本科教育為基礎、研究生教育為重點、繼續教育為輔助的全方位、多層次格局,主要以 「主幹的文科、精幹的理工科」體系為綱。設有本科專業 63 個,第二學士學位專業 8 個,碩士學科 148個及博士學位 100 個,包括博士一級學科授權點 14 個,博士後流動站 15 個。共擁有 8 個國家重點一級學科,33 個國家重點二級學科,在人文社會科學領域均居全國第一;有 2 個北京市一級重點學科,1 個交叉重點學科,4 個二級重點學科。另擁有 5 個國家文科基礎學科人才培養和科學研究基地和 1 個大學生文化素質教育基地,13 個教育部人文社會科學重點研究基地,名列全國高校第一。在連續九屆百篇優秀博士論文評選中,大學獲選 22 篇,佔全國的 1/7 而位居第一。 資料來源: http://zh.wikipedia.org/wiki/%E4%B8%AD%E5%9C%8B%E4%BA%BA%E6%B0%91%E5%A4%A7%E5%AD%B8 5
  9. 9. Renmin University of China; RUCRenmin University of China; RUC, also known as Peoples University of China (simplified Chinese: 中国人民大学; traditional Chinese: 中國人 民 大 學 ; pinyin: Zhōngguó Rénmín Dàxué), colloquially Renda (Chinese: 人大; pinyin: Réndà), is a major research university in Haidian District, Beijing, China. Its campus neighbors those of Peking University and Tsinghua University. The predecessor of the university was Shan Bei Public School (陕北公学), established in 1937 during the Second Sino-Japanese War. Later it was renamed the North China UnitedUniversity and North China University. Renmin University of China was officially established in 1950, thefirst national university of Peoples Republic of China. Wu Yuzhang, Cheng Fangwu, Guo Yingqiu, YuanBaohua, Huang Da, and Li Wenhai have successively held the presidential posts. The current universitypresident is Prof. Chen Yulu, a renowned professor in finance field.Renmin University maintains collaborative relationships and exchange programs with many well-knownuniversities around the world, such as Boston College Law School, Columbia University, PrincetonUniversity, McGill University, Waseda University, Carleton University, University of Chicago and YaleUniversity. In January 2010, Zhang Lei, a graduate of Renmin University and Yale School of Management(SOM), donated US$8,888,888 to the SOM, the largest alumni gift the school had received. Under theauspices of the gift, Renmin University students study at Yale through a summer program 資料來源: http://en.wikipedia.org/wiki/Renmin_University_of_China 6
  10. 10. 蘭開斯特大學介紹蘭開斯特大學(Lancaster University,創建時名為 University of Lancaster),是一所坐落在英國蘭卡斯特市郊的學院制大學。蘭卡斯特大學享有著非常好的學術聲譽,一直在英國大學排名中名列前茅。該校擁有全英國最優秀的環境科學系以及享譽國際的蘭卡斯特大學管理學院(LUMS) 。學校的物理系在低溫物理方面的研究也是國際領先。另外,社會學系方面的教學和研究也非常出色。蘭卡斯特大學還與達勒姆大學、利茲大學、利物浦大學、曼徹斯特大學、紐卡斯爾大學、謝菲爾德大學和約克大學一同成立 N8 研究聯盟。蘭卡斯特大學採用學院制體系,由三個中央學院和 9 個小分院組成,中央學院主要進行科研以及教學,而小分院主要是安排校院內的本科生、研究生、博士後研究人員和一些大學的工作人員等的生活,住宿和福利。二戰之後,隨著人口的擴張和新技術湧現的挑戰,高等教育的發展成為英國政府的重要關注點。1964 年獲皇家特許狀並成立。在 1964 年 10 月接收了它的第一批學生。二戰之後,隨著人口的擴張和新技術湧現的挑戰,高等教育的發展成為英國政府的重要關注點 蘭卡斯特。大學就是在這種背景下,於 1964 年獲皇家特許狀並成立。在 1964 年 10 月接收了它的第一批學生。大學最初有 13 名教授, 32 名教學和科研工作人員,8 名圖書館工作人員和 14 名學術管理員。蘭卡斯特大學當時的校訓為:"patet omnibusveritas",意為「真理面向所有人」 。1965 年,大學迎來了首位理學學士學生 蘭開斯特大學是英國綠野 。大學中的一所,現校址位於蘭卡斯特市以南 3 英里的 Bailrigg, Ellel 和 Galgate 三個村莊附近。該校的校徽就是按照學校的標誌性建築 University Chaplaincy Centre 的尖頂形狀而設計的。 資料來源: http://zh.wikipedia.org/wiki/%E5%85%B0%E5%BC%80%E6%96%AF%E7%89%B9%E5%A4%A7%E5%AD%A6 7
  11. 11. Lancaster UniversityThe University of Lancaster, is a research-intensive British university in Lancaster, Lancashire,England. The university was established by Royal Charter in 1964 and initially based in St Leonards Gateuntil moving to a purpose-built 300 acre campus at Bailrigg in 1968. Lancaster expanded rapidly and nowhas the 11th highest research qualityin the UK and is the 16th highest ranking research institution accordingto the latest Research Assessment Exercise. The university has an annual income of £177 million, 3,025 staff and 12,695 students. Along with the universities of Durham, Leeds, Liverpool, Manchester, Newcastle, Sheffield and York, Lancaster is a member of the N8 Group of research universities. Lancaster was ranked 7th in the 2013 Guardian University Guide, 9th in the 2013 Complete University Guide, 8th in the Times Higher Education Table, and 9th in the 2012 Good University Guide. It was also ranked 124thinternationally in THE World University Rankings 53rd in the 2011 QWorld University Rankings, and 9thbest university in the world under 50 years old.Lancaster is a collegiate university, with its main functions divided between four central faculties and ninecolleges. The faculties perform research and provide centralised lectures to students; colleges are responsiblefor the domestic arrangements and welfare of undergraduates, graduates, post-doctoral researchers and someuniversity staff. 資料來源: http://en.wikipedia.org/wiki/Lancaster_University 8
  12. 12. IMPM 五種心態 模塊 1 管理自我:反省的心態蘭卡斯特大學管理學院反思的心態模塊有兩個目的。首先,它的重點當然五個觀念中的第一;其次,它提供了一個介紹,IMPM,整個程序,並建立反省的方法。發現自己在一個寬鬆、低調的配置下,滿足跨文化,民族,功能,產業 - 和生活。他們迅速走上有時從事激發思想和經驗的探索和透過一些刺激性的活動,這也讓他們去了解對方:•實地考察,以獲得當前的業務問題的角度,以得到歷史的借鏡•實地考察和文化審慎•管理工作,個人風格,學習型組織,制度,道德,工作的意義和自我的性質的討論。本模塊的結果是相當非凡的與會者對他人的反應,新經驗和新的自我認識,這是所有其他知識的前提下,更好的管理技能以及演化。 資料來源: http://www.impm.org/ 9
  13. 13. Module 1 Managing Self: The Reflective MindsetLancaster Universit Management SchoolThey quickly embark on engaged and sometimes inspired explorations of ideas and experiencesthrough a number of stimulating activities,which also allow them to get to know eachother:1.site visits to gain perspective on currentbusiness problems by seeing them in thelight of history2.field studies and cultural audits3.discussions about managerial work,personal styles, learning organizations,systems, ethics, the meaning of work and the nature of self. The outcome of this module can bequite extraordinary in terms of the participants’ reactions to others, new experiences andevolution of self-knowledge, which is the prerequisite for all other knowledge, as well as forbetter management skills. 資料來源: http://www.impm.org/ 10
  14. 14. 第二模塊 McGill:分析的心態位在蒙特羅的 McGill 大學,它們的承載的第二個模塊心態是分析,學員從從傳統的分析,創造了新的創意工作坊,然而這個模塊也會多花一些時間,建立一個基本知識,而在建立的關鍵在於管銷,財務,會計,和IT基礎上面,在這裡他們以探索方式的分析能力,以澄清、簡化問題,以及他的局限性。對模塊的結果,他們在一個一般組織裡找出不同的觀點,包括組織結構、複雜性理論、政治管理中的作用和產品創新。在此模式中學員去實地考察北美公司,包括加拿大鋁業公司、通過加拿大鐵路和CGI,審查核評論他們的分析和決策過程,分析可以解開複雜的現象,也就是解組,良好的分析提供組織化的語言,讓成員得瞭解並且知道哪些是有效率,而且是可以驅使自己進步的因素,也提供評量績效的指標。分析不能只是膚淺或靠簡單的技巧,亦必須考量軟性的資料,包含隱含於這類抉擇中的價值,以非營利組織而言,價值則來自於對於使命願景的堅持要從分析中找到價值,整合以及解決分析問題,然後使組織提升,讓組織能夠有所的進步。 資料來源: http://www.impm.org/ 11
  15. 15. THE ANALYTIC MINDSET Module 2Managing Organizations: The Analytic MindsetMcGill University in Montreal hosts the second module, where participants break from conventional analysisthrough creative workshops. However, time is also spent in this module to ensure participants have acommon basic knowledge of key fundamentals in marketing, finance, accounting and IT.Here, participantslook at different perspectives on the nature and practice of analysis and how it is commonly applied inorganizations and decision-making. They explore the power of analysis to clarify and simplify problems, as well as its limitations .Paralysisby analysis is also probed – a phenomenon whereby managers over-analyze a problem rather than have thecourage to make a decision.Then, towards the end of the module, they look at organizations in general from various points of viewincluding organizational structure, complexity theory, the role of politics in management and productinnovation. 資料來源: http://www.impm.org/ 12
  16. 16. 第 4 模塊 管理關係:合作心態中國人民大學中國模塊探討 - 個人和其團隊之間的協作和合作、組織內部和組織之間的關係。經由中國的一種獨特觀點來看,探討合作,在業務和管理的世界上繪製的古關係之過程,來了解和諧與平衡的重要性。透過實地查證以後,以頂尖的國際公司和世界遺產中的歷史遺跡的極端對比,來了解和發現當地的管理做法,整個的經驗迫使他們反思自己的和自己公司的合作方式。在本模塊中討論的主要議題有:在中國的關係和管理實踐;為合作的策略基礎信任,在企業和聯盟的作用;全球企業之間的協作;網絡和協作;公司和中國政府之間的合作。合作的心態是要從授權轉為讓員工願意投入工作,並多鼓勵參與;鼓勵參與型的經理人通常聽的比說的多,常走出辦公室、親自觀看與感受,本身是世俗化的、也培養他人互相合作、較少控制,容許別人對各自的工作擁有更多主控權。如果英雄型經理人的座右銘是:「我認為如此、所以你們就這麼做」鼓勵參與型經理人則是:「我們有這樣的夢想、所以我們就這麼做」組織內大部分的事情,並非由領導人親自去做,甚至也不是在他們領導下完成,領導人只是協助建立讓事情得以完成的結構、條件與態度。 資料來源: http://www.impm.org/ 13
  17. 17. THE COLLABORATIVE MINDSET Module 4 Managing Relationships: The Collaborative MindsetRenmin University School of Business The Chinese module explores collaboration and cooperation – between individualsand their teams, within and between organizations. Participants explore a uniquely Chinese perspective on collaboration in the world ofbusiness and management, drawing on the ancient process of Guanxi to understandthe importance of Harmony and Balance. Through field trips to the extreme contrasts of cutting edge international companiesand World Heritage historical sites, participants come to understand the local practic-es of management and find that the entire experience forces them to reflect on theirown and their company’s approach to collaboration. Some of the key topics discussedduring this module are: Guanxi and management practice in China; a strategic ra-tionale for collaboration; the role of trust in joint ventures and alliances; collaborationamong global companies; networks and collaboration; collaboration between compa-nies and government in China. 資料來源: http://www.impm.org/ 14
  18. 18. 《看得見的手—美國企業的管理革命》 作者: Alfred Chandler錢德勒在 1977 年出版了 《看得見的手—美國企業的管理革命》(The Visible Hand:The ManagerialRevolution in American Business),主要討論美國企業發展過程中出現的管理革命。在這部著作中,錢德勒明確表示,這本書所討論的主題就是“現代工商企業在協調經濟活動和分配資源方面已取代了亞當·斯密的所謂市場力量的無形的手 錢德勒不僅明確提出了和“看不見的手”截然相反的“看得見 。的手”的論點,指明瞭“看得見的手”已經在企業中取代了“看不見的手”,同時還在該書前言中列舉了為什麼管理協調“有形的手”取代市場機制“無形的手”的八個論點。在錢德勒看來,管理協調這隻“看得見的手”,相比市場協調這隻“看不見的手”而言,能夠帶來巨大的生產力和豐厚的利潤,能夠提高資本的競爭力,由此管理的變革會引發生產和消費的顯著提高。這也就是錢德勒所謂的“企業的管理革命”。《看得見的手》為錢德勒贏得了巨大的聲譽,引起了學界的廣泛關註,在出版當年就獲得美國曆史學會的紐康門(Newcomen)學術獎和哥倫比亞大學班克羅夫(Bancroft)美國曆史研究獎,後來還獲得了美國新聞圖書最高獎普利策獎。錢德勒也因此獲得了 1993年諾貝爾經濟學獎的提名。令人遺憾的是,據說由於瑞典皇家學院“很難確切定位錢德勒的地位”,使得他與諾貝爾獎失之交臂。但是錢德勒所提出的理論,在經濟學界和管理學界影響深遠。 資料來源:http://wiki.mbalib.com/zh-tw/%E9%92%B1%E5%BE%B7%E5%8B%92%E7%9A%84%E7%9C%8B%E5%BE %97%E8%A7%81%E7%9A%84%E6%89%8B 15
  19. 19. The Visible Hand: The Managerial Revolution in American Business By Alfred ChandlerThe Visible Hand: The Managerial Revolution in AmericanBusiness is a 1977 business book by Alfred Chandler. The title is a play on Adam Smiths famousnotion of the invisible hand. The role of large-scale business enterprise--big business and its managers--during the formative years ofmodern capitalism (from the 1850s until the 1920s is delineated in this pathmarking book. Alfred Chandler,Jr., the distinguished business historian, sets forth the reasons for the dominance of big business in American transportation, communications, and the central sectors of production and distri- bution. The managerial revolution, presented here with force and conviction, is the story of how the visible hand of management replaced what Adam Smith called the invisible hand of market forces. Chandler shows that the fundamental shift toward managers running large enterprises exerted a far greater influence in de- termining size and concentration in American industry than other factors so often cited as critical: the quality of entrepreneurship, the availability of capital, or public policy. 資料來源: http://www.amazon.com/The-Visible-Hand-Managerial-Revolution/dp/0674940512 16
  20. 20. 第五項修練-學習型組織的藝術與實務 作者:Senge- Peter M.學習型組織美國麻省理工史隆管理學院最先進的「系統思考、學習型組織」管理科學新技術,通過「五項修鍊」及其工具,不斷學習,提高企業組織的競爭力,並採用電腦模擬系統,使網路時代的新企業能立於不敗之地。新興的系統思考、學習型組織是以 「系統動力學」 為核心的。系統力學導源於控制論(cybernetics),它的創始人是維納博士(Dr.Norbert Wiener),他是筆者三○年代在麻省理工學院讀書時的著名數學教授。控制論名詞來自希臘語,原意為「駕駛者」,它指引出由工程技術轉向管理技術的門徑。通常一個企業的系統分析,須包含結構和政策對行為產生什麼影響的研究。令人驚異的是:企業賴以解決問題的政策,往往就是產生困境的原因。如果只對現象做正面的進攻,而其內在原因依然存在,最後必然以失敗告終。反之,當企業設計是著力於驅除問題的原因,而不是僅注意現象,必然會脫穎而出。根據上述經驗,佛睿思特教授最近提出下個世紀「企業經營和社會系統」的新典範。值得高興的是,系統動力學的使用範圍正在逐漸擴展中。相信通過本書最先進的管理技術,在二十一世紀初,或許第二個十年內,某些先進國家,便會出現這樣的「社會系統。閱讀本書,將是一個讓你的組織更新、再生以迎接變局的契機。 資料來源: http://www.kingstone.com.tw/book/book_page.asp?kmcode=2014940308988&show=content&OpenArea=1 17
  21. 21. The Fifth Discipline: The Art & Practice of The Learning Organization By Senge- Peter M.The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. AsSenge makes clear, in the long run the only sustainable competitive advantage is your organization’s abilityto learn faster than the competition. The leadership stories in the book demonstrate the many ways that thecore ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have becomedeeply integrated into people’s ways of seeing the world and their managerial practices.In The Fifth Discipline, Senge describes how companies can rid themselves of the learning “disabilities” thatthreaten their productivity and success by adopting the strategies of learning organizations—ones in whichnew and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continu-ally learning how to create results they truly desire. The updated and revised Currency edition of this busi-ness classic contains over one hundred pages of new material based on interviews with dozens of practition-ers at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, andThe World Bank. It features a new Foreword about the success Peter Senge has achieved with learning or-ganizations since the book’s inception, as well as new chapters on Impetus (getting started), Strategies,Leaders’ New Work, Systems Citizens, and Frontiers for the Future. 資料來源: http://www.amazon.com/The-Fifth-Discipline-Practice-Organization/dp/0385517254/ref=sr_1_1?s=books&ie=UT F8&qid=1338809670&sr=1-1 18
  22. 22. 《來上一堂破壞課──創新大師克里斯汀生的教育新 解》 作者: Christensen, Clayton M., Horn, Michael B./ Johnson, Curtis W. 本書宗旨是要找出根本病因,說明為什麼學校無法進步。 作者在這個基礎下,提出一套建議解決這些問題。這些解 決方案是前所未有的。大多數有關改善學校的著作,都是 研究學校的需要而提出的結論。但《來上一堂破壞課》不 一樣,本書的學術領域是創新。作者研究、寫作本書的方 法,並非立基於公立教育,而是根源於創新研究,就像一 套濾鏡一樣,從不同角度來檢驗這一行的問題。這些濾鏡 有能力照亮不同領域的複雜問題,並已獲得印證,包括國 防、半導體、醫療照護、零售業、汽車業、金融服務業、 電信業等各領域。希望《來上一堂破壞課》對公立教育問題的創新做法,也可以為這個領域帶來創新的見解。透過破壞性創新理論的濾鏡所看到的一切。做了二十年的研究,才建立起這些理論,在應用上不限於特定產業,或只用於營利產業。各位在接下來的章節會看到,要建立學生的內在激勵機制,讓他們樂在學習,這雖是艱巨挑戰,但這些理論為克服挑戰帶來了無限光明。從診斷根源出發,康莊大道就會出現在眼前,我們要為全世界的教育者指引了一個前進的方向,以確保每位學生的學習。雖然本書所舉的例子,主要來自美國,但我們相信,這裡的課程適用全世界。事實上,我們有些建議已經開始在某些開發中國家中實施。資料來源:http://www.kingstone.com.tw/book/book_page.asp?kmcode=2015212921423&readpage=2&show=freeread 19
  23. 23. Disrupting Class By Christensen, Clayton M., Horn, Michael B./ Johnson, Curtis W.Clay Christensens groundbreaking bestselling work in education now updated and expanded, including anew chapter on Christensens seminal "Jobs to Be Done" theory applied to education."Provocatively titled,Disrupting Class is just what Americas K-12 education system needs--a well thought-through proposal forusing technology to better serve students and bring our schools into the 21st Century. Unlike so many educa-tion reforms, this is not small-bore stuff. For that reason alone, its likely to be resisted by defenders of thestatus quo, even though its necessary and right for our kids.We owe it to them to make sure this book isnt merely a terrific read; it must become a blueprint for educa-tional transformation."—Joel Klein, Chancellor of the New York City Department of Education"A brilliantteacher, Christensen brings clarity to a muddled and chaotic world of education."—Jim Collins, bestsellingauthor of Good to Great“Just as iTunes revolutionized the music industry, technology has the potential totransform education in America so that every one of the nation’s 50 million students receives a high qualityeducation.Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.” —JebBush, former Governor of FloridaAccording to recent studies in neuroscience, the way we learn doesnt al-ways match up with the way we are taught. If we hope to stay competitive-academically, economically, andtechnologically-we need to rethink our understanding of intelligence, reevaluate our educational system, andreinvigorate our commitment to learning. In other words, we need "disruptive innovation."Now, in hislong-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson takeone of the most important issues of our time-education-and apply Christensens now-famous theories of"disruptive" change using a wide range of real-life examples. 資料來源: http://www.kingstone.com.tw/english/book_page.asp?kmcode=203c109575625&lid=search&actid=wise 20
  24. 24. 北京市北京市,簡稱「京」 ,舊稱「燕京」「北平」 、 ,是中華人民共和國的首都、直轄市和國家中心城市,是中華人民共和國的政治、文化和國際交流中心,同時是中國經濟金融的決策和管理中心。中國「四大古都」之一,擁有 6 項世界遺產,是世界上擁有文化遺產項目數最多的城市,具有一定的國際影響力,也是世界上最大的城市之一。市位於華北平原的西北邊緣,背靠燕山,有永定河流經老城西南,毗鄰天津市、河北省,是一座有三千餘年歷史、八百五十餘年建都史的歷史文化名城,歷史上有四個朝代在此定都,以及數個政權建政於此,薈萃了自元明清以來的中華文化,擁有眾多歷史名勝古迹和人文景觀。北京市位於華北平原的西北邊緣,背靠太行山余脈和燕山山脈,面對遼闊的華北平原,東南距渤海約150 公里。市域東西寬約 160 公里,南北長約 176公里,土地面積 16410 平方公里,其中平原面積6338 平方公里,佔 38.6%;山區面積 10072 平方公里,佔 61.4%。市地處暖溫帶半濕潤地區,氣候屬於暖溫帶半濕潤大陸性季風氣候,[14]年降水量 571.8 毫米。北京四季分明,春季多風和沙塵,夏季炎熱多雨,秋季晴朗乾燥,冬季寒冷且大風猛烈。北京的空氣污染一直為人詬病,空氣的主要污染源為工業廢氣及汽車尾氣排放,天空常有煙靄及浮塵,每年春季初期甚至會有「沙塵暴」現象。 資料來源: http://zh.wikipedia.org/wiki/%e5%8c%97%e4%ba%ac%e5%b8%82 21
  25. 25. BeijingBeijing, formerly Romanized as Peking , is the capital of the Peoples Republic of China and one of the mostpopulous cities in the world, with a population of 19,612,368 as of 2010. The metropolis, located in northernChina, is governed as a direct-controlled municipality under the national government, with 14 urban andsuburban districts and two rural counties. Beijing Municipality is surrounded by Hebei Province with theexception of neighboring Tianjin Municipality to the southeast.Beijing is Chinas second largest city by urban population after Shanghai and is the countrys political,cultural, and educational center, and home to the headquarters for most of Chinas largest state-ownedcompanies. Beijing is a major transportation hub in the national highway, expressway, railway andhigh-speed rail network. Beijings Capital International Airport is the second busiest in the world bypassenger traffic.Few cities in the world have been the political and cultural centre of an area as immense for so long. Beijingis one of the Four Great Ancient Capitals of China, and it has been the political centre of China for centuries.The city is renowned for its opulent palaces, temples, and huge stone walls and gates,[9] and its art treasuresand universities have made it a centre of culture and art in China. Joint research between American andChinese researchers in 2006 concluded that much of the citys pollution comes from surrounding cities andprovinces. On average 35–60% of the ozone can be traced to sources outside the city. 資料來源: http://en.wikipedia.org/wiki/Beijing 22
  26. 26. 魁北克魁北克(法語:Québec)省,簡稱魁省,是加拿大東部的一個省,據加拿大統計局 2006 年數據,全省人口為 7,651,531 人。魁北克官方語言為法語,北美法語人口主要集中在此。首府魁北克市,最大城市蒙特婁。魁北克是加拿大最大的省份也是第二大的一級行政區,僅次於努納武特;在西與安大略省、詹姆斯灣以及哈德森灣接壤,北接哈得遜海峽與昂加瓦灣,在東與聖羅倫斯灣、紐芬蘭-拉布拉多省和新伯倫瑞克省相鄰,南鄰美國的緬因州、新罕布夏州、佛蒙特州以及紐約州,並與努納武特、愛德華王子島以及新斯科細亞共享海上邊界。魁北克同時也是加拿大人口次多的省分,僅次於安大略省,多數居民住在鄰近聖羅倫斯河的都市-蒙特婁以及魁北克市,其中魁北克市也是該省首府,英裔人口大多居住西部的蒙特婁島,現在渥太華、東鎮以及加斯佩半島地區也有相當多數的英裔人口,位於北方的北魁北克地區則占據該省大半部的地區,該地以原住民居多並要求和魁北克分離。聖勞倫斯河谷是富饒的農業區,盛產奶製品、水果、蔬菜、牲畜和楓糖漿(魁北克是世界最大的楓糖產地)。 河谷以北多針葉林,河流湖泊眾多。紙漿,造紙,林業和水電仍是本省重要經濟部門。 魁北克人是美洲最大的法語族裔。大部分說法語的加拿大人住在魁北克。其它加拿大法語聚居區,多數和魁北克有著程度不一的聯繫。 蒙特婁是僅次於巴黎第二大法語城市。 資料來源: http://zh.wikipedia.org/wiki/%E9%AD%81%E5%8C%97%E5%85%8B 23
  27. 27. QuebecQuebec is a province in east-central Canada. It is the only Canadian province with apredominantly French-speaking population and the only one whose sole official language isFrench at the provincial level.Quebec is Canadas largest province by area and its second-largest administrative division;only the territory of Nunavut is larger. It is bordered to the west by the province of Ontario,James Bay and Hudson Bay, to the north by Hudson Strait and Ungava Bay, to the east by theGulf of Saint Lawrence and the provinces of Newfoundland and Labrador and New Brunswick.It is bordered on the south by the US states of Maine, New Hampshire, Vermont, and NewYork. It also shares maritime borders with Nunavut, Prince Edward Island, and Nova Scotia.Quebec has an advanced, market-based and openeconomy. In 2009, its gross domestic product (GDP) ofUS$ 32,408 per capita at purchasing power parity putsthe province at par with Japan, Italy and Spain, butremains lower than the Canadian average of US$ 37,830per capita. The economy of Quebec is ranked the 37thlargest economy in the world just behind Greeceandranked the 21st largest in the Organization for EconomicCooperation and Development 資料來源: http://en.wikipedia.org/wiki/Quebec 24
  28. 28. 英格蘭英格蘭(英語:England),是大不列顛及北愛爾蘭聯合王國(英國)的一個構成國。雖然就傳統上一般可以認為其政治地位相當於一個國家,但以國際通行標準上其仍然是一級行政區,與美國的州和中國的省一致。位於大不列顛島的東南方,蘇格蘭以南,威爾斯以東。是英國面積最大,人口最多,經濟最發達的一個部分。在歷史上,英格蘭與蘇格蘭之間是以哈德良長城爲界。英格蘭這個名字源自「盎格魯人」 (Angles),其原名「Engla-lond」意為「盎格魯人之地」,他們繼凱爾特人之後來到這個地方,屬日耳曼民族。 英格蘭作為英國經濟最強大的地區,整個 18 世紀都是全世界人均 GDP 最高的地區,至 2008 年,人均 GDP 已達 22,907 英鎊(合超過 36,000 美元),其 GDP 總額更占整個英國近 90%之多。2011年,英格蘭地區 GDP 達到 20,000 億美元,超過美國的加利福尼亞州(19,700 億美元) ,成為全世界經濟實力最強大的國家一級行政區。 英格蘭大部分地區地勢綿延起伏,北部多山區。主要的河流包括了泰晤士河和塞文河,其中塞文河是英國最長的河流。主要城市包括了倫敦、曼徹斯特、利物浦、紐卡斯爾和伯明罕。多佛港附近的英吉利海峽隧道將英國與海峽對岸的法國相連接。英國還有 1098 個小島。 今日的英格蘭共有四種不同等級的行政區劃,分別是區域(Region)等級,郡(County)等級,區(District)等級與教區(Parish)等級。每個等級的行政區劃又根據當地的地理人文特性而有不同的類別。 資料來源: http://zh.wikipedia.org/wiki/%E8%8B%B1%E6%A0%BC%E5%85%B0 25
  29. 29. EnglandEngland is a country that is part of the United Kingdom. It shares land borders with Scotland to the north andWales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, while the North Sea tothe east and the English Channel to the south separate it from continental Europe.The area now called England was first inhabited by modern humans during the Upper Palaeolithic period,but it takes its name from the Angles, one of the Germanic tribes who settled during the 5th and 6th centuries.England became a unified state in AD 927, and since the Age of Discovery, which began during the 15thcentury, has had a significant cultural and legal impact on the wider world.The English language, the Angli-can Church, and English law—the basis for the common law legal systems of many other countries aroundthe world—developed in England, and the countrys parliamentary system of government has been widelyadopted by other nations. The Industrial Revolution began in 18th-century England, transforming its societyinto the worlds first industrialised nation. Englands Royal Society laid the foundations of modern experi-mental science.Englands economy is one of the largest in the world, with an average GDP per capita of £22,907. Usuallyregarded as a mixed market economy, it has adopted many free market principles, yet maintains an advancedsocial welfare infrastructure.The official currency in England is the pound sterling, whose ISO 4217 code isGBP. Taxation in England is quite competitive when compared to much of the rest of Europe—as of 2009 thebasic rate of personal tax is 20% on taxable income up to £37,400, and 40% on any additional earningsabove that amount. 資料來源: http://en.wikipedia.org/wiki/England 26
  30. 30. 青少年購買自行車品牌忠誠度 影響因素之研究 莊立民研 洪苡哲 緒論本研究主要探討青少年購買智慧型手機品牌忠誠度影響因素,希望藉由統計資料的分析,達成下列的研究目的:一、探討青少年消費行為與購買智慧型手機品牌忠誠度之關係。二、分析青少年對智慧型手機品牌形象與智慧型手機品牌忠誠度的關係。三、瞭解青少年對智慧型手機品牌認知反應是否干擾消費行為、品牌形象進而影響購買智慧型手機品 牌忠誠度。本研究以台南市高中職校之青少年為研究對象,研究採用立意抽樣的問卷調查方式進行,利用 SPSS軟體進行敍述性統計分析、因素分析、信度分析、迴歸分析、層級迴歸分析等方法,進行研究及假設驗證。研究結果顯示智慧型手機「品牌形象」對青少年消費者「品牌忠誠度」有顯著影響;青少年「消費行為」對「品牌忠誠度」有顯著影響;「認知反應」分別對「品牌形象」「消費行為」影響「品牌 、忠誠度」的過程具有顯著的干擾效果。 27
  31. 31. A Study of the Determinant Factor on smart phone Brand Loyality of Adolsesence Jhuang Li Min Yi Jhe Hong AbstractThis research mainly discussed the determinant factors on Smartphone brand loyalty ofadolescents, to achieve following research purposes through statistical analysis:1. Discuss the relationship between consumption behaviors and Smartphone brand purchased by adolescents.2. Analyze the relationship between adolescents’ perception upon image of Smartphone brand and loyalty of such brand.3. Realize whether the perceived responses presented by adolescents intervened their consumption behavior and perceived image, and further influenced their loyalty of Smartphone brand purchased.This research took adolescents from senior high and vocational schools in Tainan city assamples, and adopted questionnaire survey of purposive sampling. Further, this researchconducted analysis of descriptive statistics, factor analysis, reliability analysis,regression analysis and hierarchical regression analysis through SPSS to gain the resultand verify hypotheses in this research. The results showed that the “brand image” ofSmartphone had significant influence on “brand loyalty” to adolescent consumers, and“consumption behavior” of adolescent had significant influence on “brand loyalty”, while“brand image” and “consumption behavior” influenced “brand loyalty” through sig-nificantly mediating effect of “perceived response.” 28

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