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Guide to Driving Traffic

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This presentation discusses paid and organic traffic, contests, social media, affiliates, and guerrilla marketing.

If you have any questions, feel free to shoot us an email (support@hcdesk.com) or leave us a comment below to let us know some of the cool ways that you have been driving traffic to your websites.

We also invite you to browse some of our recent articles and videos on this blog as we know you’ll find a great deal of additional information and ideas that you can use to drive traffic to your sites.

Make moves today,

Marc D. Horne
www.DailyDealBuilder.com

Published in: Business, Technology, Design
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Guide to Driving Traffic

  1. 1. Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen / paper and let’s get started. Presented on July 2nd 2013 by Marc Horne Co-Founder, DailyDealBuilder.com Blog | FB | Twitter | Email
  2. 2. If You Have Questions Along the Way? Type them in the questions box or if you are not watching this live you can always reach us at support@hcdesk.com Presented by Marc Horne Blog | FB | Twitter | Email
  3. 3. Today we are talking about TRAFFIC. Paid and organic traffic, contests, affiliates, social media, guerrilla marketing, and more. Presented by Marc Horne Blog | FB | Twitter | Email
  4. 4. Benefits of SEO & Organic Traffic • Low Cost Results (In Comparison to Paid Traffic): Organic listings are free. When you are listed at the top of the search engines for your primary keywords, you don’t need to pay for traffic. One of the primary benefits of SEO is that it can deliver you consistent traffic. You don’t have to pay money for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web. • Brand Credibility: People Trust Google’s search results. • Increase in Traffic and Exposure: With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. • The Results are Permanent: Unlike advertisements the effects of SEO are permanent. They don’t suddenly stop if you stop paying for them.
  5. 5. Organic Traffic • Update your on-page SEO. Make sure your site is not only indexable but also all crawlable by Google bots. Take good care of Titles, Tags, URL, Descriptions, broken links, new pages and blog posts. • Off page SEO. Focus on building up natural backlinks from high page-ranked and authority websites. Stay “White Hat.” Google can recognize bogus backlinks now. Links can be backlinks, outbound links, reciprocal links, connect to other blogs directly or indirectly but the only thing to remember is to get links from good PR and similar types of blogs. • Regularly write guest blog posts. Use Google Alerts to monitor your success and gain ideas for guest posts. • Get your business featured in news articles or news stories. Be share-able. • Regular content submission: Videos, articles, podcasts, press releases, etc. • Question / Answer sites. Quora.com, Yahoo answers. Answer 1 question a day. • Regularly provide thoughtful and knowledgeable comments on related blogs.
  6. 6. Offline Media Buying • Newspapers: www.newspaperadvertising.com, www.mediabids.com, www.advertisingresults.com, www.usnewspapers.com • Magazines: Find a magazine that YOUR potential customers are reading. • Radio: www.strategicmediainc.com, www.bid4spots.com, www.wholesaletvandradioads.com • TV: www.sharktv.com, www.cheaptvspots.com, www.google.com/adwords/tvads/ (Recommended to start with) • Direct Mail: You can buy targeted lists and send them unsolicited mail, and you won’t be accused of spamming. Direct mail is a great way to deliver a sales letter, and often works best for medium to big ticket items. Use postcards to drive traffic to a lead capture page. • Test your offer with online traffic before investing in offline media. For all offline media, be sure to use a short, memorable URL. • If you advertise in well-known media (such as New York Times, NBC network, Entrepreneur Magazine, etc), you can say on your website “As seen in.”
  7. 7. Online Media Buying • In the Internet marketing world, “media buying” most often implies display advertising (banners, aka image ads). However, online media buying can include pop-ups, email, text links, video ads, widgets, and other new media. • Banner Advertising: Banners have traditionally been the biggest source of paid traffic on the Internet. Usually sold using CPM pricing model (Cost per 1000 impressions). • Option 1) Deal directly with website owners. Find a high-traffic site in your niche, and negotiate to put a banner on it. • Option 2) Use an ad network. (This is how to get millions of ad impressions) • Test your ad using an ad network that has PPC or small CPM commitment: • www.google.com/adwords/displaynetwork/ (Recommended place to start) • www.adbrite.com • Take winning campaigns to high volume display ad networks: zedo.com, pulse360.com, burstmedia.com, cpxinteractive.com, traffiq.com, advertising.com (AOL), tribalfusion.com, valueclick.com • Warning: Even the paid traffic experts lose a lot of money on most campaigns before making money. You have to have some liquidity to be able to play at this level, AND I do not recommend attempting it until you have studied it in more depth.
  8. 8. Cost per view (CPV) • Also known as PPC (Pay per view), CPV is another pricing model used in media buying. Most commonly used for pop-ups. Also for some video ads, toolbar ads, and ads that appear in software and computer games. • CPV networks: trafficvance.com, directcpv.com, mediatraffic.com, clicksor.com, stumbleupon.com/ads/ • Facebook Ads. This can be huge for you in the deal space.
  9. 9. Video Ads • Pre-rolls, mid-rolls, post-rolls, overlays, etc. • Prerolls are the most common right now. Viewers hate them, but they’ve proven to be effective (perhaps 10-20X higher CTR than banners). Mostly sold using a CPM price model, but you will find some PPC, PPV, and CPA. • Video networks/agencies: youtube, tremormedia.com, brightroll.com, spotxchange.com, adap.tv, yume.com, adotube.com • Or you can deal directly with video publishers who post videos on their own websites and/or 3rd party hosts such as Youtube. You can negotiate placement of ads such as Preroll ads, In-video endorsements, Banners or text links next to the embedded video, Link in the Youtube description box
  10. 10. Grow Your SEO through Contests • Follow the rules, use 3rd party apps, include specific calls to action, include a form to generate leads, carefully craft terms, conditions and rules, notify winner on your website, give away something incredible, keep your goals in mind, and measure your results.
  11. 11. Grow Your SEO through Contests • Regularly hold engaging contests to grow your audience. Have clear goals in mind. Subscribers? New Users? Sales? Branding? Etc… • Use Software: ContestBurner, Wildfire Apps, wizehive.com/contest/, www.myreviewroom.com/Contests • Know your target market’s desirable items and offer incentives accordingly. • Organic & Paid Traffic to jumpstart campaign (Google, Facebook, Twitter, Yahoo, etc.). Issue press releases and gain as much exposure as possible.
  12. 12. Grow Your SEO through Contests
  13. 13. Grow Your SEO through Contests
  14. 14. Affiliates and Strategic Partners
  15. 15. Affiliates and Strategic Partners • Patch 7 Daily Deal Builder Incentive upgrade: http://dailydealbuilder.com/plugins • Offer commissions or incentives for users to share your deals and website. • Email or call people who have a targeted list of your prospects and work out a mutually beneficial arrangement. Cash is the easiest way to make a deal, but be creative and other incentives can do the trick. • Check to see if a website has an optin form. If they do, it tells you that they are building their list.
  16. 16. Social Media • Be share-able. Ask open ended questions. • Do NOT spam. • Treat social media like a real party. • Don’t buy friends or likes (unless you are paying Facebook). • Update profile often. Retweet often. Use #hashtags. Like related pages. Be active. Engage visitors.
  17. 17. Guerrilla Marketing • Think outside the box. Our last training webinar discussed 20 superb examples of guerilla marketing. • This is very powerful for daily deal sites.
  18. 18. To learn more and launch a daily deal venture, we invite you to visit us on the web at: http://dailydealbuilder.com Questions? Thank you for joining us. Have a great day. Make 2013 HUGE! Presented by Marc Horne Blog | FB | Twitter | Email

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