Ch.8 PowerPoint

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Ch.8 PowerPoint

  1. 1. Communication between cultures 8TH EDITION Chapter 8 Verbal Messages: Exchanging Ideas Through Language© Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 1
  2. 2. Key Ideas• Functions of language• Language and meaning• Language and culture• Using language• Interpreting and translating• Communication technology and language• Language and intercultural competence © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 2
  3. 3. Functions of language• Social interaction• Social cohesion• Expressions of identity © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 3
  4. 4. Language and meaning• Language is a set of symbols that a cultural group has agreed to use to create meaning.• The symbols and their meanings are often arbitrary• Language variations – Accent – Dialect – Argot – Slang © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 4
  5. 5. Language and meaning• Conversational taboos – Cultural restrictions related to the discussion of certain topics or use of certain words – Generally related to topics of sex, the supernatural, excretion and death © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 5
  6. 6. Language and culture• Synergy between language and culture – Language is dominant in shaping worldview and perception of reality – A culture’s language vocabulary emphasizes what is important © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 6
  7. 7. Using Language• Using Language – how language to influence perceptions• Spanish – Male orientation in Mexican society evident in gendered nouns and pronouns – Separate verb conjunctions help Mexicans express formality which is important in the culture © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 7
  8. 8. Using Language• Northeast Asian cultures (e.g. China, Korea, Japan) – High context cultures – Employ language in an indirect manner to promote harmony – Politeness takes precedence over truth – Importance of formality and hierarchy – Opposite of western culture’s view of communication as a way to increase self-esteem © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 8
  9. 9. Using Language• Arabic – Language unites and defines greater Arab community – Language is a function of history – Language posses emotional content – Indirectness is used to ensure smooth relations – Repetition and exaggeration is used to appeal to emotions – Focus on the present and uncertainty about the future © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 9
  10. 10. Using Language• English – “I”” is used frequently in conversation – Language is used to protect your own face rather than the faces of others – Communication is used to promote individuality – Americans prefer to be on a first name basis quickly with titles rarely used © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 10
  11. 11. Interpreting and translating• Interpretation - changing oral or signed messages from one language into another• Translation – changing written or signed messages from one language to another• Translation requires an extensive awareness of cultural factors © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 11
  12. 12. Interpreting and translating• Working with interpreters and translators – Language knowledge – Dialect knowledge – Specialized technology – Cultural knowledge © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 12
  13. 13. Communication technology and language• The digital age has greatly enhanced the ability of people around to world to easily and quickly “connect” with others through a variety of media• Interacting through the Internet requires the use of a common language• English continues to be the most common language among Internet users• Language can also play a role in the selection of which social media outlet a culture favors © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 13
  14. 14. Language and intercultural competence• Improving intercultural interactions – Being mindful – Speech rate – Vocabulary – Attend to nonverbal behaviors – Checking• Second language benefits – Communicate with people – Shows people you’re interested in them – Provides insight into the emotions and values of a culture © Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 14
  15. 15. Communication between cultures 8TH EDITION Chapter 8 Verbal Messages: Exchanging Ideas Through Language© Cengage 2012 Chapter 8 Verbal Messages: Exchanging Ideas Through Language 15

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