Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lahi Training in Yerevan, Armenia, April 4, 2009: Website Promotion


Published on

This is a presentation made by Dr. Artur Potosyan within the Law an Health Initiative-organized training in Yerevan, Armenia, held on April 4, 2009.

Published in: Education, Technology, Design
  • Be the first to comment

Lahi Training in Yerevan, Armenia, April 4, 2009: Website Promotion

  1. 1. WEBSITE PROMOTION Dr. Artur Potosyan, Armenia,
  2. 2. Understanding a website promotion <ul><li>Website promotion - the continuing process of bringing more visitors to the website (or, to increase the website traffic ). </li></ul><ul><li>4Ps of Marketing </li></ul><ul><ul><li>Product (Service) </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Place (Distribution) </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
  3. 3. Before promoting a website <ul><ul><li>Target: Who we are intended to reach to? </li></ul></ul><ul><ul><li>Needs: What our visitors expect to get from the website? How to add value to their expectations? </li></ul></ul><ul><li>Objective: What objectives we plan to accomplish? </li></ul><ul><ul><li>Outcomes: What results we expect to receive? </li></ul></ul><ul><ul><li>Two main questions to be answered: </li></ul></ul><ul><ul><li>How bring more visitors? </li></ul></ul><ul><ul><li>How keep our visitors using the website? </li></ul></ul>
  4. 4. How a visitor reaches the website? Google Analytics, as of March 15, 2009
  5. 5. How to get more visitors? <ul><li>From Search Engines: </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Search Engine Results Page (SERP) </li></ul></ul><ul><ul><li>Google PageRank (PR) </li></ul></ul><ul><li>From Referring websites: </li></ul><ul><ul><li>“ Traffic exchange” methods to get inbound links to the website </li></ul></ul><ul><ul><ul><li>Link/banner exchange </li></ul></ul></ul><ul><ul><ul><li>Submission to directories etc. </li></ul></ul></ul><ul><li>From Direct Traffic: </li></ul><ul><ul><li>Branding </li></ul></ul>
  6. 6. Traffic coming from Search Engines (1) <ul><ul><li>SEO: the process of improving the volume and quality of traffic to a website from search engines via search results . </li></ul></ul><ul><ul><li>SERP : the listing of web pages returned by a search engine in response to a keyword query. </li></ul></ul><ul><ul><li>PR: &quot;measuring&quot; the Google-defined importance of a website. </li></ul></ul>
  7. 7. Traffic coming from Search Engines (2) <ul><ul><li>How to improve SEO, SERP and PR: </li></ul></ul><ul><ul><li>Permanently updated quality content </li></ul></ul><ul><ul><li>SE-friendly pages (web design, links etc) </li></ul></ul><ul><ul><li>Keyword research and targeting/niche </li></ul></ul><ul><ul><li>SE Submission and Indexing tools </li></ul></ul><ul><ul><li>Avoid “Black Hat” SEO techniques (Hidden Text, Doorways etc.) </li></ul></ul><ul><ul><li>Sponsored Listings (to be bought) vs. Natural/Organic Listings (to be earned) </li></ul></ul>
  8. 8. Traffic coming from Search Engines (3) <ul><ul><li>Just an example: LAHI Network (as of March 15, 2009) </li></ul></ul>Ukraine Macedonia Georgia Armenia Domain Name Index page Title Портал захисту прав пацієнтів Веб сајтот е во изработка... HRH H - Law & Health Initiative in Armenia META Keywords Портал захисту прав пацієнтів None None health, rights, Armenia, patient, medicine, law SE-friendly Links Yes Yes No Yes Google PR 3 0 5 5 Google Back-links 6 0 3 96 Google-Indexed Pages 576 87 37 643
  9. 9. Traffic coming from “Partner” sites <ul><ul><li>Link and Banner Exchange: </li></ul></ul><ul><ul><li>Consider to get links from relevant websites </li></ul></ul><ul><ul><li>It’s better to have one-way inbound links </li></ul></ul><ul><ul><li>Not only link, but short description </li></ul></ul><ul><ul><li>Submission to relevant Directories: </li></ul></ul><ul><ul><li>DMOZ, Google, Yahoo… </li></ul></ul><ul><ul><li>Health- and rights-related directories </li></ul></ul><ul><ul><li>Website link in signatures: </li></ul></ul><ul><ul><li>Blogs, Forums, Articles etc. </li></ul></ul><ul><ul><li>E-mails </li></ul></ul>
  10. 10. Direct Traffic <ul><ul><li>Website link in signatures: </li></ul></ul><ul><ul><li>Blogs, Forums, Articles etc. </li></ul></ul><ul><ul><li>E-mails </li></ul></ul><ul><ul><li>Other Promotional Tools: </li></ul></ul><ul><ul><li>E-newsletters, RSS/Atom etc. </li></ul></ul><ul><ul><li>Flyers and other informational means </li></ul></ul>
  11. 11. Armenian Experience <ul><ul><li>What have we done: </li></ul></ul><ul><ul><li>Everyday updating the content </li></ul></ul><ul><ul><li>2-language to catch both local and outside clients </li></ul></ul><ul><ul><li>Submission to DMOZ, Google, Yahoo and other main directories (including local) </li></ul></ul><ul><ul><li>“ Participating” in forum discussions mainly focusing at health and rights topics </li></ul></ul><ul><ul><li>E-mail “spamming” of our partners  </li></ul></ul><ul><ul><li>Using “word of mouth” </li></ul></ul>
  12. 12. Thank you for your patients <ul><li>Questions? Comments? </li></ul><ul><li>Dr. Artur Potosyan, </li></ul><ul><li>“ Antidugrs Civil Union” NGO </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>+37491 629182 </li></ul>