Conestoga College PR class presentation

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A presentation by Melanie and Jason for the Conestoga College PR program class on April 11, 2010.

Overview of what PostRank does and how, how that work is valuable to companies and individual publishers, and how our data reflects the evolution of the social web, its audience and consumers, and its importance to businesses.

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Conestoga College PR class presentation

  1. 1. Social Media for Fun, Profit and PostRank Melanie Baker, Community Manager Jason Santo, Marketing Manager
  2. 2. Who we are and what we do? <ul><li>What does PostRank do? </li></ul><ul><ul><li>Data collection and analysis </li></ul></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Connect </li></ul></ul><ul><ul><li>Data Services/Reports </li></ul></ul><ul><li>Who uses PostRank? </li></ul><ul><ul><li>Individual publishers </li></ul></ul><ul><ul><li>Companies ranging from news to brands to </li></ul></ul><ul><ul><li>agencies </li></ul></ul>
  3. 3. PostRank: Helping Business Go Social <ul><li>Why is social engagement data important to agencies and businesses? </li></ul><ul><ul><li>80% of engagement online content gets online happens on the social web </li></ul></ul><ul><ul><li>50% of engagement online content gets happens within the 1st hour after publication </li></ul></ul><ul><ul><li>LOTS of conversations, opinions, feedback, influencers </li></ul></ul><ul><ul><li>Finding influencers has been manual and ineffective </li></ul></ul>
  4. 4. Social Network Popularity <ul><li>What social networks are the most popular? </li></ul><ul><li>Who are their communities/audiences? </li></ul>
  5. 5. PR/Marketing and Social Networks <ul><li>Benefits of social marketing </li></ul><ul><li>Some examples of social tactics/campaigns </li></ul>
  6. 6. Old Skool + New Skool Marketing = WIN! <ul><li>How offline and online marketing work together </li></ul>
  7. 7. Social Marketing ROI <ul><li>How do you measure social marketing success? </li></ul>
  8. 8. Thank You! <ul><li>Questions? </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>@melle | @jasonCsanto | @postrank </li></ul>

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