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VIRALCHAT#VIRALCHAT WITHHOST @POSTPLANNER ANDSPECIALGUESTPEGFITZPATRICK @PEGFITZPATRICK THURSDAY,MAY14,2015 THE ART OF BEC...
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How to Become a Social Media Superstar with Peg Fitzpatrick #viralchat

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How do you become a social media superstar? Do you need special powers to be one? Is there a path to follow?

We asked Peg Fitzpatrick, social media sharpshooter and co-author of "The Art of Social Media" with Guy Kawasaki, to take the hot seat in this week's edition of #ViralChat.

Peg helped grow Kawasaki's social media presence to over 10 million followers.

If anyone knows how to master the art of becoming a social media superstar, it's Peg Fitzpatrick.

Published in: Social Media
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How to Become a Social Media Superstar with Peg Fitzpatrick #viralchat

  1. 1. VIRALCHAT#VIRALCHAT WITHHOST @POSTPLANNER ANDSPECIALGUESTPEGFITZPATRICK @PEGFITZPATRICK THURSDAY,MAY14,2015 THE ART OF BECOMING SUPERSTAR A SOCIAL MEDIA HOWCANWEALLMASTERTHEARTOF SOCIALMEDIAANDBECOMEASUPERSTAR? HOWCANWEBEENTERTAININGAND INFORMATIVEONSOCIALMEDIA? WHATISTHEBESTTYPEOFCONTENTTO SHAREONSOCIALMEDIA? WHATISYOURBESTTIPTOBETIMEEFFICIENT WITHSOCIALMEDIAIFWEHAVEABUSY SCHEDULE? HOWDOYOUSELLVIASOCIALMEDIA WITHOUTCOMINGACROSSOVERLY PROMOTIONAL? It takes a long time to master social media and it changes all the time. I think you should let your natural humor shine through. Be your funny self and at least one person will laugh. I love sharing graphics and photos on social media. I’m working on getting better at video. To be time efficient, do your content curation in chunks. This gives you more time to converse and have fun. You have to mix in your product/services into all your other valuable content. Help first, selling happens after. By actively engaging, building relationships, adding value to the lives of others, and HAVING FUN!! Sharing personal stuff on social media can be really entertaining I personally use @postplanner to schedule and @flipboard to read all my news to help me save time Instead of selling on social media, you must SHOW THEM. Show them how it’s used, worn, the results etc. If possible, post during commuting hours/when first entering or about to leave work -when most ppl seem to check their feeds As a blogger I don’t sell, I try to borrow time for people to read my stuff! Personal, pertinent and engaging. This brings value and that is what captures attention. Video brings a level of authenticity by showing a face & voice of your brand – literally Write/share for yourself first, audience 2nd. People are more likely to enjoy things that you are passionate about. Find our voice, our audience, and engage thru the medium popular with those we are trying to reach – never stop learning! Peg Fitzpatrick #viralchat Peg Fitzpatrick #viralchat Peg Fitzpatrick #viralchat Peg Fitzpatrick #viralchat Peg Fitzpatrick #viralchat AhnaHendrix #viralchat Aaron Lee #viralchat Aaron Lee #viralchat Aaron Lee #viralchat Cara Ruccolo #viralchat Agent Palmer #viralchat Lisa Pattenden #viralchat Megan E Jackson #viralchat CamMi Pham #viralchat Joel Renner #viralchat #VIRALCHATBYTHENUMBERS 2367 TWEETS 114M REACH 5M IMPRESSIONS www.postplanner.com twitter.com/viralchat @VIRALCHAT

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