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How to Apply a Human Approach to Your Social Media Marketing

How do you apply the human approach to marketing?

Is it even possible to do that today?

Here's a big problem with social media: Over 27,000,000 pieces of content are shared each day. How can one person stand out?

The key is by applying 'the human approach,' and nobody understand that topic better than Bryan Kramer.

Bryan is the author of "Human to Human" (aka #h2h), a book that describes a better way to approach marketing.

Says the author, "Communication shouldn’t be complicated. It should just be genuine and simple."

During his time with us on #ViralChat, it was easy to see Bryan's passion shine through. Our audience LOVED it, pushing this edition of the chat to more than 2,800 tweets!

This post is a summary of our discussion. Invest a minute with us. This is thought-provoking material and may lead you to change your entire approach to marketing via social media.

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How to Apply a Human Approach to Your Social Media Marketing

  1. 1. VIRALCHAT#VIRALCHAT WITHHOST @POSTPLANNER ANDSPECIALGUESTBRYANKRAMER @BRYANKRAMER THURSDAY,JUNE25,2015 HOWTOAPPLYAHUMANAPPROACHTOYOUR SOCIALMEDIAMARKETING YOUCOINEDTHETERM#H2HORHUMANTO HUMAN.WHATISTHATALLABOUT? HOWCANBUSINESSESBEMOREHUMAN ONLINE? DOYOUTHINKBUSINESSESJUSTDON’TGET HUMANTOHUMANMARKETING? ARETHERECERTAINTYPESOFCONTENTTHAT MAKESBUSINESSESMOREHUMAN? WHYISSHARINGOTHERPEOPLE’SCONTENT IMPORTANTONSOCIALMEDIA? HOWCANTRANSPARENCYGIVEBUSINESSES THEEDGEOVERTHEIRCOMPETITORS? It used to be that marketing was segmented into two categories; business- to-business (B2B) or business-to-consumer (B2C) Content like behind the scenes, sceneries, pets, makes businesses more human. The fact is that the lines are so far blurred between the two marketing segments it’s hard to differentiate between the two Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy. I’m a big believer in automating the right things, but one thing you will never be able to do is automate relationships. In fact, everyone’s own brand is at stake in this new economy, where an individual’s brand is shaped by what we share. Be human in your interactions and dont try to automate engagement. Human to human is about building a connection, not just trying to make a sale Brands don’t understand the value of the personal brand relationships and try to look at it holistically. Social and marketing need to work together to personalize individual conversations Humans interact and feel more compelled take action when we interact, engage, personalize and listen These days, the problem isn’t getting the information: it’s getting the right information. If you share irrelevant or unhelpful content, it won’t resonate with your target audience. It’s that simple The brands that are really nailing the concept of sharing are not doing it by giving away content in one-way transactions. Dove’s Campaign for Real Beauty, back in 2004, is based on creating a dialogue with real women about their ideas of beauty. Content that strikes an emotional cord or SOLVES a problem is recognized and shared. No feeling = no reaction A6) My golden rule with social media EVERYDAY is “Post with Purpose”.. Whether curating or creating content - makes a difference What conversations do you ever have where it’s only you talking about you? We share, we relate, we help others. Automation in moderation. Find balance and allow yourself the freedom to get involved in the conversation. Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Bryan Kramer #viralchat Laurie Meisel #viralchat Ahna Hendrix #viralchat LUCYrk #viralchat Rebekah Radice #viralchat John Lusher #viralchat Aaron Lee #viralchat Lisa Wetzel #viralchat #VIRALCHATBYTHENUMBERS 2814 TWEETS 3.3M REACH 149M IMPRESSIONS @VIRALCHAT