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Global Collapse of Information Integrity

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There is an inverse relationship between the ease with which content is created and distributed and its inherent value. It's a myth that the social web is characterized by democratization and participation. Few people are creating new content. Our current social networking tools are focused on liking, sharing, upvoting and repinning existing content. We have reached terminal content velocity -- the point at which we have too many pieces of suggested content to read or make sense of any of them. We are over-curated and over saturated with non-information.

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Global Collapse of Information Integrity

  1. 1. the global collapse ofinformation integritySanta Cruz Community Media LabMay 1, 2013Joel Postman© 2013 Joel Postman & Socialized
  2. 2. 2012 Top Writer
  3. 3. There is an inverse relationship betweenthe value of information and the ease with whichit is created and distributed.There are forces at work driving a global declinein the value of information.© 2013 Joel Postman & Socialized
  4. 4. the myth of participationonly 1% of peopleactually create;90% are passive.© 2013 Joel Postman & Socialized
  5. 5. content swirl: we’ve made it too easy© 2013 Joel Postman & Socialized
  6. 6. 2.7BLIKESPER DAY5B+1PER DAY575LIKESPERSECOND>80%OF PINS AREREPINS53%OF USERSNEVERUPDATEclicking, liking, sharing, & doing nothinghttp://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.htmlhttp://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/http://www.marketingprofs.com/charts/2013/10002/world-internet-stats-websites-email-social-media-and-more© 2013 Joel Postman & Socialized
  7. 7. © 2013 Joel Postman & Socializedterminal content velocity
  8. 8. declining trust in online information© 2013 Joel Postman & Socialized
  9. 9. ap hacked: reports white house explosion© 2013 Joel Postman & Socialized
  10. 10. minutes later, market plunges, recoversWithin three minutes, DowJones dropped 145 points(about 1%) andS&P 500 index also fellnearly 1pc briefly wiping out$136.5bn of the indexsvalue, according to Reuters.© 2013 Joel Postman & Socialized
  11. 11. tmz reports lil wayne’s pending demise© 2013 Joel Postman & Socialized
  12. 12. tmz & lil wayne aftermath is mixed© 2013 Joel Postman & Socialized
  13. 13. commercial agenda clouds the waters© 2013 Joel Postman & Socialized
  14. 14. “I thought of my post as a piece ofwriting, and they sent me a bottle ofvodka.”Louise Crawford, Absolut Blogger© 2013 Joel Postman & Socializedwill blog for booze
  15. 15. © 2013 Joel Postman & Socializedwho is selling what to whom?
  16. 16. © 2013 Joel Postman & Socialized
  17. 17. © 2013 Joel Postman & Socialized
  18. 18. chipping awayat trust andbrand equity© 2013 Joel Postman & Socialized
  19. 19. World Health OrganizationCharacteristics of a Psychopath• Callous unconcern for the feelings of others• Reckless disregard for the safety of others• Incapacity to maintain enduring relationships• Deceitfulness; repeated lying and conning othersfor profit• Incapacity to experience guilt• Failure to conform to social norms with respect tolawful behaviors.© 2013 Joel Postman & Socializedwhat kind of person is the corporation?
  20. 20. root cause: performance management• 20 – 70 – 10 rule• Reward top performers• Retain “vital 70”• Manage out “bottom 10”• Measure performanceJack WelchChairman and CEO of General Electric 1981 to 2001© 2013 Joel Postman & Socialized
  21. 21. writing is a declining commodity© 2013 Joel Postman & Socialized
  22. 22. © 2013 Joel Postman & Socialized
  23. 23. © 2013 Joel Postman & Socialized
  24. 24. corporate editorial© 2013 Joel Postman & Socialized
  25. 25. “writing” in a corporate environment• Still opportunities in corporate editorial• Social media influence has been mixed• Few “pure” writing jobs• Project management is valued• Metrics are increasingly important• Plenty of professional communicators stilldon’t get it, but that’s changing, too© 2013 Joel Postman & Socialized
  26. 26. ever changing definition of journalism© 2013 Joel Postman & Socialized
  27. 27. man on the street theater© 2013 Joel Postman & Socialized
  28. 28. thank you! @jpostman 415-279-3444© 2013 Joel Postman & Socialized
  29. 29. • Net income last quarter was $3.1 million, downfrom $42.1 million in the same period last year• Income from continuing operations is down to$3.1 million from $8.7 million a year earlier• Ad revenue declined 11.2 percent to $191.2million from $215.5 million• Print advertising at the Times, Boston Globe andInternational Herald Tribune declined 13.3percent• Digital advertising revenue declined 4 percentApril 25, 2013the new york times: continuing financial decline© 2013 Joel Postman & Socialized
  30. 30. • Lower priced general interest consumer paidproduct• Lower priced products with access andadditional content in politics, technology,opinion, the arts and food.• Enhanced, higher price “all digital access” tier,with possible incentives like exclusive accessto Times events, and ability to giftsubscriptions and provide full family access.the new york times: paid content strategyApril 25, 2013© 2013 Joel Postman & Socialized

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