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For years, posters printers have been using introductory pricing to attract first time customers. It's been a costly game for both themselves and their customers. For the posters printers it means they are operating at a loss for most of their poster printing customers. And for the customers, it means that they are getting overcharged in other areas or for their repeat business. Or just as bad, are having to jump around to different services to try to get the best deals, while sacrificing consistency in quality and turnaround times, which vary greatly in the industry. While it's hard for both the companies and the customers to resist, this "bait and switch" pricing approach is costing both.