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Why Big Data will not be the answer to our questions

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Keynote on how data can be misleading and how marketers need to find the right context to take action from data to strengthen their brand and keep up their fragile relationship with consumers.

Published in: Marketing, Technology, Business
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Why Big Data will not be the answer to our questions

  1. 1. Digital Cities Why Big Data cannot be the Answer to all our Questions
  2. 2. In 2030, 60% of the World‘s Population will live in Cities. 70% in 2050, going up.
  3. 3. Chicago, a very Smart City Status of realtionship: Open Source
  4. 4. Two Sources for Data: Man and Machine
  5. 5. 90% of all data was generated over the last 2 years
  6. 6. Big Data. The Answer to all our Questions in Marketing?
  7. 7. 1 Gram of DNA = 14,000 Blue Ray Discs
  8. 8. Efficiency Customization Intelligence
  9. 9. What does this mean for us as marketing professionals?
  10. 10. #1 FIND A CONTEXT
  11. 11. Exotic Color = Longer Life
  12. 12. #2 DESIGN TRIGGERS
  13. 13. CLPs, BlowUps, LED Boards
  14. 14. La Grand Dame: 18/1
  15. 15. IE10: Interactive Space
  16. 16. Lookout: My preferences on screen
  17. 17. #3 GET SENSITIVE #1 CONTEXT
  18. 18. Not everything that technology allows needs to be applied.
  19. 19. #4 TRIAL THINGS
  20. 20. Sven Weisbrich, CEO Germany E sven.weisbrich@umww.com T @vicebridge M +49-176-10624205e M

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