State of Facebook - SMW 02/2011

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Sarah Personette on the State of FB at Social Media Week 2011

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State of Facebook - SMW 02/2011

  1. 1. State of Facebook:Reorganizing Around PeopleFebruary 10, 2011<br />
  2. 2. Facebook By Numbers<br />2<br />
  3. 3. 600M<br />users worldwide<br />
  4. 4. Tuesday nightviewers<br />Sunday nightviewers<br />=<br />+<br />50M+<br />users in U.S. per day<br />
  5. 5. More than half<br />of users return daily<br />
  6. 6. 200M+<br />mobile users each month<br />
  7. 7. 7 hrs, 7 mins<br />2 hrs, 17 mins <br />1 hr, 31 mins<br />1 hr, 21 mins<br />1 hr, 16 mins<br />Time spent<br />hours<br />Source: Nielsen monthly time spent November 2010<br />
  8. 8. Facebook users around the world<br />149 million+ active users<br />70% return daily<br />22 million+ active users<br />65% return daily<br />13 million+ active users<br />58% return daily<br />29 million+ active users<br />68% return daily<br />19 million+ active users<br />65% return daily<br />17 million active users<br />67% return daily<br />17 million active users<br />68% return daily<br />10 million+ active users<br />66% return daily<br />4 million+ active users<br />71% return daily<br />Source: Facebook internal data, Worldwide, January 2011<br />
  9. 9. Worldwide engagement<br />Daily<br />Source: Worldwide comScore July 2010 & Facebook Internal Data, November 2010<br />
  10. 10. U.S. demographic breakdown<br />Gender<br />Age<br />Source: Facebook internal data, January 2011<br />
  11. 11. Give people the power to share and make the world more open and connected.<br />11<br />
  12. 12. The web is<br />reorganizing<br />around people<br />Businesses are<br />reorganizing<br />around people<br />Reorganizing<br />around people<br />delivers results<br />12<br />
  13. 13. The web is being rebuilt around people <br />13<br />Search<br />Discover<br />Browse<br />90’s<br />10’s<br />00’s<br />
  14. 14. Industries are transforming by reorganizing around people<br />14<br />
  15. 15. This is all happening in an age of rapid technology innovation <br />Incumbent<br />Entrants<br />iPad, iPhone<br />iTouch, iTunes<br />Social graph, credits,<br />real-time communications<br />Android, Chrome,<br />Youtube, web Apps<br />Social gaming,<br />virtual goods, offers<br />Kindle, electronics &<br />general merch<br />Social group buying<br />Motion sensors in<br />gaming inputs<br />Location-awaremobile services<br />15<br />
  16. 16. These social experiences are following us throughout our lives <br />TV<br />Car<br />Phone<br />iPad<br />16<br />
  17. 17. The web is<br />reorganizing<br />around people<br />Businesses are<br />reorganizing<br />around people<br />Reorganizing<br />around people<br />delivers results<br />17<br />
  18. 18. Businesses are reorganizing around people<br />Product Development<br />Customer Service<br />Customer Insight<br />“…technology-enabled<br />collaboration with<br />external stakeholders<br />helps organizations gain<br />market share from the competition ”<br />- McKinsey & Co<br />Marketing<br />18<br />
  19. 19. Product development is beingreorganized around people<br />19<br />
  20. 20. Customer service is beingreorganized around people<br />20<br />
  21. 21. Customer insights are beingreorganized around people<br />21<br />
  22. 22. Marketing is beingreorganized around people<br />22<br />
  23. 23. Fans are just the beginning<br />brand<br />fan<br />23<br />
  24. 24. Facebook population<br />Fan base<br />Fans are more valuable whenthey impact their friends<br />My friend likes this brand<br />Friends of fans<br />500K fans<br />Ads with friends<br />US data<br />60M friends<br />24<br />
  25. 25. This is the NEW word of mouth -it is twice as effective<br />160%<br />lift in brand recall<br />VS<br />200% lift in message awareness<br />Erik Bahr, Tom Arrix and<br />14 other friends like Budweiser<br />400%<br />lift in purchase intent<br />25<br />
  26. 26. The web is<br />reorganizing<br />around people<br />Businesses are<br />reorganizing<br />around people<br />Reorganizing<br />around people<br />delivers results<br />26<br />
  27. 27. A focus on people delivers the results brands care about<br />+12%<br />+9M<br />awareness<br />5X<br />recommendation<br />2X<br />preference<br />4Xoffline2X online<br />27<br />intent<br />+7%<br />ROI<br />foot traffic<br />
  28. 28. 2x#of mentionsover World Cup sponsor<br />28<br />
  29. 29. The web organized around people creates new opportunities<br />Businesses are transforming how they relate to people and operate<br />Companies recognizing this shift are gaining strategic advantage<br />
  30. 30. Thank You!<br />
  31. 31. 2xincrease in traffic<br />to levis.com <br />31<br />
  32. 32. 9M+recommendationsfor Charity <br />32<br />

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