Twitter audience demographics

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Audience demographics study excerpt released by Twitter

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  • Gender is representative US accounts for 30% of user accounts Top 10 geographies account for 75% of accounts Women tweet 40% more (Ratio is 1:1.4) Just checked Facebook’s own publicly disclosed stats: Our age distribution is virtually identical (though they have no 3-12)
  • Twitter audience demographics

    1. 1. Demographics
    2. 2. activity is exploding 165M registered users 370,000 new signups/day 200M uniques/month 115M pageviews/day 90M Tweets/day (+ 65% in 3 months) 30% created from mobile 14M new followings/day .com
    3. 3. Tweets/Day/Gender Source: Twitter Gender Source: Quantcast 05 2010 Age Source: Quantcast, 05 2010 Top User Acc. Geographies Source: Twitter
    4. 4. Why Twitter users follow brands Consider these top motivations when crafting tweets that optimize for engagement, spur more retweets and grow your followership. To get updates on future products To stay informed about the activities of a company To receive discounts and promotions To get updates on upcoming sales To get a "freebie" (e.g., free samples, coupon) For fun or entertainment To get access to exclusive content To learn more about the company To show my support for the company to others To interact (e.g., share ideas, provide feedback) For education about company topics Someone recommended it to me So the company could send me a direct message 38% 10% 32% 31% 30% 28% 26% 25% 25% 23% 20% 14% 14% Source: Exact Target / Cotweet, June 2010
    5. 5. The power of a Follow A Twitter follow is the most explicit expression of loyalty and interest online. A follow doesn’t just confirm an existing affinity, it increases purchase intent and the willingness to recommend. 67% 79% Are you more likely to buy since becoming a follower/fan? Are you more likely to recommend since becoming a follower/fan? Source: iModerate, March 2010 survey of 1,504 nationally representative US adults by Chadwick Martin Bailey 51% 60%

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