The Online Generation

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Inside information, and studies regarding today\'s online lead generation by Postcard Planet, Inc.

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  • The Online Generation

    1. 1. The Online generation<br />Integrated Marketing Solution Partner 2009 <br />
    2. 2. The New “Marketing Dynamic”<br />A new study released by Clash-Media suggests over fifty percent of marketers’ budgets now spent online<br />The research conducted by E-consultancy for Clash-Media found: <br />-over 90 percent of marketers see Online Lead Generation as a growth area – up from 82 percent last year<br />- over 70 percent of those using Online Lead Generation, use Search Engine Optimization, Paid Search and e-mail marketing to in-house lists <br />
    3. 3. What Did They Have To Say?<br />Increaseawareness to generatequality leads in a highlycost-effective manner<br />“The growing popularity of Online Lead Generation shows that marketers are increasingly aware of itspotential to generate quality leads with excellentconversion rates in a highly cost-effective manner,” commented Christopher Petix, President of Clash-Media US<br />
    4. 4. Additional Survey Findings<br />The keyto Online Lead<br />Generation is that it’s highly<br />targeted, allowing us to<br />develop services tailored to<br />any number of specific markets <br />.<br />Companies are<br />increasingly taking an<br />integrated approachto<br />their marketing, which is<br />good because no single<br />marketing tool will ever be<br />100 percent efficient <br />
    5. 5. What Are You Doing To Better Target And Engage Your Core Audience?<br />Thinking about the coming year, which of the following processes, tools or priorities do you expect will grow in importance given your evolving marketing needs?<br />Introducing better segmentation, profiling and targeting strategies<br />Adding or improving database marketing systems<br />Acquiring new customers and market analytics capabilities<br />29.8% are personalizing multi-channel communications and customer touch points<br />26.4% are individualizing print, email, text messaging, call center or web interactions<br />
    6. 6. What Effect Have These Programs Had On Customer Engagements?<br />19.7% - Retention rates have improved and customer churn has minimized<br />25.7% - Bottom line improvements (including average deal size and speed to close) have resulted<br />39.8% - Don’t know<br /> 3.3% - None<br />11.4% - Other<br />postcard mailed<br />
    7. 7. Typical measures included revenue, profits and market share, volume, caliber and conversion of leads, as well as direct response metrics.<br />Quantify Marketing Results<br /> When asked how they tracked and measured return on marketing spend, nearly 20 percent of marketers said they did not, and 34 percent said they were planning to introduce a formal ROI tracking system. <br />How are you measuring your marketing results?<br />
    8. 8. Simply Stated…<br />Marketers have to improve the results of their direct marketing programs…<br />Did you know?<br />The industry average for direct response marketing is 1.3% response rate<br />
    9. 9. Conversion Levels Are Still Too Low<br /><ul><li>Forty-seven percent of B2B marketer say that sales closesless than 4% of all marketing-generated leads…</li></li></ul><li>Cutting Through the Noise<br />How doYOUcut through the noise <br />to engage<br />your customers more<br />effectively?<br />Daily we encounter 2904 media messages…<br />We may remember 52 of them…<br />But4 of them we will positively remember!<br />
    10. 10. More Importantly – Improved ROI<br />Internet Advertising Bureau says…<br />Wellexecuted Multi-channel marketing campaigns generate a sales lift of 7-34%versus traditional marketing approaches<br />
    11. 11. But….How?<br />More personal and relevant communication leveraging multi-media, cross-media communication with prospects!<br />The results that are being achieved with relevance are outstripping those of traditional static communicationsbyanaverageof 56% - 275%.<br />
    12. 12. Real-time Response Delivers Better Conversion Results!<br />The odds of contacting a lead if called in 5 minutes versus 30 minutes increase 100 times. <br />The odds of qualifying a lead if called in 5 minutes versus 30 minutes increase 21 times.<br /> Marketing Sherpa and MIT study<br />Do you have the ability to reach your customers and prospects in real-time?<br />
    13. 13. Additional Key Findings<br />Peoplesearch the Internet because they want things now. Interest and needwanequickly.<br />You Know Where They Are<br />When a person submits a lead in a web form, you know where they are at that exact moment: they are at their computer desk, probably right near their phone. We call this “presence”. If you call them immediately, they answer. If you wait, they move on to something else, often away from their phone.<br />Salespeople know that simply being able to contact somebody can make the difference between a sale or not. <br />Marketers may not be as aware of this. <br />A few days later they often don’t even remember they submitted a lead. Immediacy of response hits the respondent at their highest point of interest or need.<br />
    14. 14. The “WOW” Effect<br />Our sales representatives often experience the “wow effect” when our web-form call back technology contacts a person who submitted a lead in less than 3 seconds.<br />The respondent quite often reacts with, “wow, that was fast! You are impressive.” We have been told that they feel that the sales representative must be really on top of things, and that is the kind of person and company they want servicing their - account.<br />We are reminded of the early days of caller id when people answered a call and said the name of the caller. What surprised initially is now commonplace. First impressions continue to have a strong influence on trust and relationships.<br />
    15. 15. Fully Integrated, Multi-Channel Marketing Solution<br />
    16. 16. Conceptual Age Solutions<br />Vertical Market expertise<br />within<br />Automotive |Financial services | Not-for-profit | Retail and many others……………<br />A true win-win partnership<br />
    17. 17. Real Business Real Results<br />FOR CASE STUDIES AND MORE INFORMATION PLEASE VISIT<br />www.PostcardPlanet.com | MeetUs@PostcardPlanet.com<br />

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