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Ecommerce01 introduction


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modul kuliah e-commerce dan e-business

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Ecommerce01 introduction

  1. 1. Pengantar e-Commerce & e-Business Arif Rahman
  2. 2. Industrial Engineering concerned with the design, improvement, and installation of integrated systems of men, materials, information, energy, and equipments. It draws upon specialized knowledge and skill in the mathematical, physical and social sciences together with the principles and methods of engineering analysis and design to specify, predict and evaluate the result to be obtained from such systems
  3. 3. Mathematical Physical Sciences Social Sciences Engineering Knowledge & Skill Industrial Engineering Integrated Systems Design Improvement Installation Specify Predict Evaluate Optimal Result
  4. 4. Referensi  Dave Chaffey, e-Business and e-Commerce Management : Strategy, Implementation, and Practice, Prentice Hall  Colin Combe, Introduction to e-Business Management and Strategy, Elsevier  Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan, Electronic Commerce: The Strategic Perspective, Creative Commons Attribution  Fang Zhao, Entrepreneurship and Innovations in E-Business: An Integrative Perspective, Idea Group Inc.  Boris Wertz & Angela Tran Kingyens, A Guide to Marketplaces, Versionone  Geir Olsen, Soon Ghee Chua, Olivier Gergele & Fabrice Bartolucci, Lifting The Barriers to e-Commerce in ASEAN, CIMB ASEAN Research Institute.
  5. 5. Referensi  Jason Miletsky, Principles of Internet Marketing: New Tools & Methods for Web Developers, Cengage Learning.  Catherine Juon, Dunrie Greiling & Catherine Buerkle, Internet Marketing Start To Finish, Que Publishing.  Jan Zimmerman & Doug Sahlin, Social Media Marketing: All-In-One for Dummies, Dummies.  Dave Evans, Social Media Marketing: An Hour A Day, Sybex.  Paul Gillin & Eric Schwartzman, Social Marketing To The Business Customer, John Wiley & Sons.
  6. 6. Tujuan Pembelajaran Mahasiswa memahami implementasi teknologi internet untuk pemasaran dan bisnis. Mahasiswa dapat merancang dan membangun situs web untuk mendukung aktivitas bisnis.
  7. 7. ANY QUESTION ?