How To Find a Franchise
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FREE BOOK DOWNLOAD http://www.amazon.com/dp/B00BSDA6T8 This wonderful book tells you how to do it--and save time, money and energy in the process. Franchise salvation will show you how to pick the good from the bad" will guide you through the franchise due diligence and recruitment process. With Franchise Salvation, you learn to: Is Franchising Right for You? How to investigate the advantages and disadvantages of franchise ownership. Navigate social proof and understand market potential. Figuring out the legal side. Decide whether you should buy into a franchise or just do your own thing. Marketing your business to grow. Discover how much consumer traffic and competition the parent company has. When is the right time to franchise? Franchise Salvation Will Guide You Through: -How to Investigate franchisors -How to Interview existing franchises -How to determine if the franchise is using successful marketing methods -What is franchising and how to determine if the people at the company are any good -What qualities franchisors look for and what qualities you should look for -How to gather information from franchisees, partners or suppliers -How to make sure the franchise makes money and is set to win -Does the company come up in searches or are they paying for traffic Franchise Salvation will guide you through the franchise due diligence and recruitment process.  Through business ownership, Dreams can be made. Signing in and out of a time clock will never compare to the raw thrill of making money from building your own business. Hi, this book is from my 17 years of experience developing franchises for minor and major brands. This is not the standard information you will find in other franchise books. I will outline strategies that will help you decide how strong of a brand your buying into and digital marketing tips for brand visibility. Does the company have a low Klout score? How to determine competition and search volume. All of this matters when your buying into a brand. Don't invest money into a company that doesn't have a blog and this book will tell you why. Learn from real life franchise lead generation experts, franchise industry sales representatives and franchise system developers and recruiters.
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How To Find a Franchise
- 1. Franchise Salvation: How to Pick The Good From The Bad and Win By Phil Morgan http://www.amazon.com/dp/B00BSDA6T8 Are you thinking of buying a franchise or franchising your own business? This wonderful book tells you how to do it--and save time, money and energy in the process. Franchise salvation will show you how to pick the good from the bad" will guide you through the franchise due diligence and recruitment process. With Franchise Salvation, you learn to: Is Franchising Right for You? How to investigate the advantages and disadvantages of franchise ownership. Navigate social proof and understand market potential. Figuring out the legal side. Decide whether you should buy into a franchise or just do your own thing. Marketing your business to grow. Discover how much consumer traffic and competition the parent company has. When is the right time to franchise? Franchise Salvation Will Guide You Through: -How to Investigate franchisors -How to Interview existing franchises -How to determine if the franchise is using successful marketing methods -What is franchising and how to determine if the people at the company are any good -What qualities franchisors look for and what qualities you should look for -How to gather information from franchisees, partners or suppliers -How to make sure the franchise makes money and is set to win -Does the company come up in searches or are they paying for traffic Franchise Salvation will guide you through the franchise due diligence and recruitment process.
- 2. Through business ownership, Dreams can be made. Signing in and out of a time clock will never compare to the raw thrill of making money from building your own business. Hi, this book is from my 17 years of experience developing franchises for minor and major brands. This is not the standard information you will find in other franchise books. I will outline strategies that will help you decide how strong of a brand your buying into and digital marketing tips for brand visibility. Does the company have a low Klout score? How to determine competition and search volume. All of this matters when your buying into a brand. Don't invest money into a company that doesn't have a blog and this book will tell you why. Learn from real life franchise lead generation experts, franchise industry sales representatives and franchise system developers and recruiters. Franchise Salvation will tell you what to look for in a franchise that most people neglect to mention. Items such as, How much traffic does the company get? Does the company use ALT tags on their website and why this is important.? How well does the company convert leads ? Is their marketing message easy to share? Franchise Salvation will show you how to investigate into a companies marketing strategies. Marketing is the soul to success! How does their marketing measure up? Does the company have a low Klout score? How to determine competition and search volume? All of this matters when your buying into a brand. However, most of these questions never come up. Don't invest money into a company that doesn't have a blog and this book will tell you why. Learn from real life franchise lead generation experts, franchise industry sales representatives and franchise system developers and recruiters.
- 7. not use practical due diligence. It starts with: 1.) Self Evaluation 2) Information Gathering 3) Discussions with owners 4) Automated online research tools for research and exploration I will cover methods on how to investigate the amount of online traffic that the company is actually receiving on a monthly basis. This is the stuff I look for when determining a brands pure potential. I hope you to start to look at this too. My background is in franchise system development and I first start with the bottomline. I find out what is being done and what is not being done. I give suggestions on how to improve systems implement the things that must get done. Some of the things are common sense. Others are proven strategies. I will also show you the often sneaky and tricky tactics franchises will go through to get someone to buy into their franchise offering. This is not your average "how to find the right franchise book." Chapter 2 How to determine if the franchise has great marketing Worldclass franchises have the power to turn good marketing campaigns into great marketing campaigns. Its very important to team up with a franchise brand that is actively building their community online and offline. My intention is to help guide you through on how to investigate and run due diligence to determine how the franchise brand is marketing themselves. If they have a poor marketing strategy, how in the world are they going to help you market? Marketing is your lifeline to success… Why are some brands better than the others when it comes to market visibility? What's their secret? Analytics of course.. Analytics give insight to make marketing unbeatable while generating a greater ROI. The following chapter will investigate how to run due diligence on a companies marketing performance. Personally, I would not buy into a franchise brand that has poor marketing strategies. • Landing pages • SEO • Lead Conversion • Industry blogging • Social media not just twitter, Facebook and youtube • Email marketing Review their message • Lead nurturing and lead scoring A quick overview on whats working when it comes to online brand visibility within the franchise industry.
- 8. Creating, optimizing, and promoting content will increase website traffic and leads. Why is this important to a brands growth? Well, companies who create, optimize and promote their blogs get 60% more traffic and 75% more leads than those who don't. This means more brand recognition and better, quality franchise leads. You want a company that can be selective of the candidate their consider. You should always team up with companies that are viable online. 1. Does the Company have a Blog 2. Is the company getting inbound links to their website? 3. Is the company active on social media? Blogging Every web page has the potential to score and rank in search engines where they draw traffic from other sources, like social media websites, web 2.0 and 3.0 sites and authority sites from industry professionals. Take a look at the brands online content. Is it useful? Is it remarkable? Are they active on social media? How many followers do they have? When was their last post or tweet? Having dynamic content will help the franchise brand draw more leads and create better visibility. Blogging is a great way to spread the word about a brand within their industry. The more people of influence mentioning the brand will only help you as a franchisee grow. Blogging is a great way for brand to reach their target audience. Not to mention how it helps with their search engine rankings. Questions to consider. 1. Does the company have recent blog posts and relevant blog titles? 2. Does the company have blog titles optimized? Remember, companies that blog get more than 60% web traffic and 75% more leads than those that don't. 3. Does a company have a RSS feed? 4. Is their blog easy to find? 5. Is their blog easy to share? 6. Do people share their content? Or is it dead? SEO Optimizing your content will help their content get found on the web. Isn't that helpful for any type of company? I like to call it ROC ( return on content) A good way to tell if the company is optimizing content. Look at how they title their content, or if images on their homepage have ALT tags. I run companies through a scoring system called mozRank. MozRank is on a scale of 1 to 10 and is SEOmoz's 10point plus measure of link juice authority and popularity. Inbound links will get their website found easier. By creating
- 9. superior content and sharing it will get the brand visible. Its very important for companies to take care of this if they are looking to compete in their respected sector. It helps to have authoritative sites linking to their webpage as well. There are online resources that will show you exactly who is linking to their site. Why is this important? Its all about brand building, if a site links to the parent company, and the site linking has 200K industry professionals, this is good for brand awareness. I look at these things to determine viability and market penetration potential, and so should you. Mobile: Go ahead and pull up the site on your mobile phone. Most brands I work with initially are not set up for mobile devices. This is horrible? I would not invest in a brand that cannot get found. Get lost or get found. Having a website that displays on mobiles devices is very important. More than 40% of adults in the United States have smartphones and 90% have access the internet on their mobile. These numbers are huge ! The more people that can go to the companies website and lock themselves into their brand, the better. Its all about brand building and savvy companies are utilizing tools online to get through to their demographic. Social: 60% of small businesses say social media is beneficial, 554% of companies increased their investment in social media & blogs. If a company isn't active on social accounts. It shows me they don't care about their visibility. Franchisees are buying into a brand. Remember, Companies with over 1,000 Twitter followers get 5x more leads than those that don't. Doesn't that tell you something? Social media is more about getting likes and friends. Go through the brands social media accounts. Are they leveraging social media to get more leads and customers? Do they actively engage in the conversation or are they just selling themselves? Are they linking to their social media accounts on their homepage? Lead Conversion: Franchise companies are already paying for marketing. Most tap into your revenues and collect royalties to pay for their marketing programs. Are they smart enough to convert leads? How functional is their website? Are they properly converting leads? Do they have a website that explains the business model? Don't be fooled by a high price marketing firms or expensive public relations firms. Check out who the company has representing them. Remember, just because a marketing firm worked with a big brand in the past. Does not mean they will create visibility for the next. Most marketing firms let their big brand status carry them through the market. Most companies are wasting too much money and getting little in return from their marketing firms. I met several companies this past year that was spending in excess of 5m a year on marketing. They didn't even have a twitter account. Big Red Flag! More things to look for. 1. Are they sharing links to their social 2. Are they adding social links to their content? To their blog posts? 3. Are they replying with individuals on their social with real conversations? Is the company collecting leads and nurturing those leads into customers? This is very important! For a brands success. Are they making it easy for customers or potential franchisees to give their information? I often work with companies that get 500K people to their website and convert less than 2%. That means 98% of the people that visit the site leave within 20 seconds. Companies pay for marketing, Isn't it smarter to market smarter? Why get in bed with a company that is wasting money.