Breaking It Down• Your target market is the nucleus or the heart ofcustomers for whom your business createsproducts and or services for.• Your target market can be broken down into yourniche market where you can identify youraudience by their specific characteristics such asage, income, gender etc.• Now that you understand this you can take yourniche markets and break them down intosegments. Segments are even more specificgroups of people.
How It Works!TargetMarketNiche MarketSegmentedMarketSegmentedMarketNiche MarketSegmentedMarketSegmentedMarket
Where’s Waldo?• Knowing your demographics will increase yourvisibility by your target market since you arenot getting lost in the floods of people. Tryingto have your market find you in the largecrowds is like trying to find Waldo. It simplydoes not work without a lot of work and it isnot the job of your customer to find you.
How Being Specific Finds Your NicheBuild An OnlineBusinessMake MoneyFrom Your BlogMake MoneyFromYour Blog SellingeBooksMake MoneyFromYour Blog SellingAffiliate ProgramsMake MoneySelling eBooksMake MoneySelling ebooks forKindleMake MoneySelling eBooks forAmazon
Specifically Speaking!• You can keep going by breaking down thesecategories into more specific niches.• Be extremely specific about your market. Getto know exactly who they are!• Being specific increases your success
How Being Specific Defines YourMarketCustomers Who AreInterested In MakingMoney OnlineMenMen who are over 55with no children whomake more than 50kper yearMen who are betweenthe ages of 35-44 whohave some college andhave childrenWomenWomen who are over55 with no childrenwho make more them50k per yearWomen who are under35 with children whomake under 50k peryear
Get This!• If you don’t take anything from this presentationthen make sure you take this: In order to becomesuccessful and make money in ANY businessonline or offline you must know EXACTLY whoyour market is!• It is putting into action one step that will answeryour tough questions about making money onlineand that is DEFINE YOUR MARKET!• Now you have a face!
Face It!• It is putting a face to your market that will giveyou all the answers to the tough questionsyou have been or will be asking.• Once you do that you will have the answers tothings such as: how to approach your market,what price point should I set my products at,where do I find people who would be willingto purchase my product and so on.
What Your Market Has To Say To You!• Wants and Needs If your niche market is over the age of 55 and wants to makemoney from selling eBooks that he or she is writing they may want to buy KindleeBook templates. Perhaps this age group doesn’t know the technical requirementsfor formatting a Kindle eBook therefore a template may be a product they wouldpurchase.• What To Sell You can get the answer to this question by finding out what isneeded and wanted from your market.• Approach For example, if you are selling to an older crowd of 50 plus you wouldnot use terminology that appeals to and only understood by teenagers.• Price Point What are they willing to pay for a specific product? Although this isnot the only factor to take into consideration was pricing your products and orservices it tells you what they are not willing to pay.• Where To Find Them For example if your niche is teachers who teach marketingyou may find them in forums, educational sites etc.• What Format Different people like different types of media such as video,podcasts, webinars and articles and so on. What types of media does your marketlike?• Customer Service How to provide your market with a great customerexperience!
Do Your Research• There are many other aspects that arerevealed when you have figured out exactlywho you are creating a business for.• Obliviously I cannot touch on each and everyone of them since the amount of niches outthere that one could build a business on isendless.
Action It!• Figure out who your target market is– You can use logic to get the process started– Use a search tool that looks for and displaysdemographics such as https://www.quantcast.com/• Break it down into niche markets• Then break it down into smaller segments• GO TO: http://www.tomorrowsmediatoday.com/