Presentation global e commerce summit fv (2)

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Presentation global e commerce summit fv (2)

  1. 1. Travel Industry:Leading innovation on eCommercePablo de Porcioles – Group Director Business DevelopmentMercè Garcia – Group Director Mobile
  2. 2. 2Agenda1.About ODIGEO2.Actual Mobile Ecosystem3.Present and future at ODIGEOmobile4.“Mobile First” or multichannel
  3. 3. 31. About ODIGEO
  4. 4. 4
  5. 5. 5Who are we?
  6. 6. 6A diversified Group
  7. 7. 7Our international presence
  8. 8. 8ODIGEO – THE LARGEST FLIGHT SPECIALIST OTA INEUROPESOURCE: PhocusWrightNOTE: Excluding supplier websites and offline travel services providers (both flght and non-flight)2011 Gross bookings (€ in Billions)2011 Gross bookings (€ in Billions)ODIGEO – THE LARGEST FLIGHT SPECIALIST OTA INEUROPEODIGEO – A GLOBAL LEADER IN THE OTA SECTORODIGEO: Global Leader
  9. 9. 9
  10. 10. 102. Actual Mobile Ecosystem
  11. 11. 11
  12. 12. 12Source: Google
  13. 13. 13eCommerce mobile sales in UKSource: Google
  14. 14. 14
  15. 15. 15
  16. 16. 16Source: Google
  17. 17. 17Global travel – related spend is $3,436BSource: USTravel.org, WTTC 2010, IATA 2010
  18. 18. 18Online Travel Is Not Yet What It Could BeFlightsLodgingCarsFoodTransitActivitiesRetailGlobal Travel Related SpendSource: USTravel.org, WTTC 2010, IATA 2010, PhocusWright 2012FlightsLodgingCarsFoodTransitActivitiesRetailTravel Related Online Spend
  19. 19. 19Travel Spending in 2 – 5 years
  20. 20. 203 in 4active travellers usea mobile devicewhile on the move45%own a mobiledevice that allowsthem to browse theinternet4/5Say they are likelyto explore, shop,and book travelactivities viamobile17%have researched atrip on a mobile appor mobile web12%have downloaded amobile travel app3%have booked theirtrip on a mobile1 in 5Expedia bookingsare made on amobile17%of Kayak‘s queriesare mobile(vs 2% of Kayak‘srevenues)The mobile revolution is real/ The mobile tecnology has entered theonline travel sector
  21. 21. 21Mobile devices provide a wide range of opportunities for ODIGEO
  22. 22. 22supermercados virtuales de Corea en el metro
  23. 23. 23Supermecados virtuales metro en Barcelona
  24. 24. 243. Present and future at ODIGEO mobile
  25. 25. 25
  26. 26. 26ODIGEO wants to become the #1
  27. 27. 27
  28. 28. 28ODIGEO Mobile share vs desktop
  29. 29. 29M-CommerceBook a trip with your mobile device.Permanent service during the tripPersonalized service to the user,anytime, anywhere.e-CommerceBook a trip with your Desktop PC site.From a Online Travel Agency to a Mobile Travel Companion
  30. 30. 30Our user is thecenter of ourstrategyIf we want to become a MobileTravel Companion we need toprovide our services following the userneeds during all steps of the UserJourney.The User Journey
  31. 31. 31The Online Travel Ecosystem
  32. 32. 32Decisions to implement our mobile strategy
  33. 33. 335. “Mobile First” or multichannelAgenda
  34. 34. 34
  35. 35. 35Improvement and development of all our platforms
  36. 36. 36The user is multichannel and interact from different devices duringdaylight hoursSource: Comscore
  37. 37. 37Source: Google
  38. 38. 38Source: Google
  39. 39. 392013 Digital user
  40. 40. 40Our current solutions for mobile web
  41. 41. 41Our current solutions for Android, Windows Phone and iOS
  42. 42. 42 Search, Select and Book flights Search history SMS Flight notification service Baggage claim belt Personal area (meals, passengers). Social integrations Weather informationApplications and funcionalties
  43. 43. 43Search ResultsConfirmation Home My Trips Weather My InfoFlight Details PassengersFilter ResultsApplications and funcionalties
  44. 44. 44Marketing tools to use in the promotion
  45. 45. 45ODIGEO core activity Cooperation or investmentDeveloping core solutions, while partnering with other companies
  46. 46. 46What’s the next?
  47. 47. 47http://www.youtube.com/watch?v=kDVPWANwny0
  48. 48. 48GRACIASPablo de PorciolesGroup Director, Business DevelopmentPablo.Porcioles@odigeo.com@PdP_bcnMercè GarciaGroup Director, MobileMerce.Garcia@odigeo.com

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