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Engage the crowd - Social Media in der Schweiz

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Vortrag zum Thema "Wie CH-Unternehmen Social Media nutzen können".

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Engage the crowd - Social Media in der Schweiz

  1. 1. ENGAGE THE CROWDWie Schweizer Unternehmen mit Erfolg aufdas Social Business setzen können.Freitag, 7. Juni 2013 1
  2. 2. Kernfragen• Welches Business-Potential steckt in SocialMedia?• Wie nutzen Schweizer Unternehmen bereitserfolgreich Social Media?• Was sind die Erfolgsfaktoren für die Entwicklungvon Social Media Massnahmen?Freitag, 7. Juni 2013 2
  3. 3. Neue Schweizer Social Media WelleFreitag, 7. Juni 2013 3Quelle: Google
  4. 4. Etabliert? Keinesfalls.Freitag, 7. Juni 2013 4GestützteBekanntheit in derGesamtbevölkerungGruppe mit derhöchstenBekanntheitMigipedia 20.0% 27.5% (30-39 Jahre)Joiz 14.0% 39.3% (14-19 Jahre)Swisscom Care 12.4% 23.1% (14-19 Jahre)Dealini 8.9% 18.8% (14-19 Jahre)Migipig 5.7% 7.5% (30-39 Jahre)Atizo 2.4% 3.5% (30-39 Jahre)Quelle: Marketagent / Studie Social Media reloaded 2013
  5. 5. Wo bleibt der ROI?Freitag, 7. Juni 2013 5Quelle: Google
  6. 6. Freitag, 7. Juni 2013 61% gestalten9% kommentieren90% schauen zuQuelle: Eigene Darstellung / Jakob Nielsen
  7. 7. Engaged customers spend moreFreitag, 7. Juni 2013 7Quelle: Bain & Company020406080100120140Promotoren Passive DetraktorenDurchschnittlicherUmsatzKunden nicht engaged engaged+30%+40%+20%*Umsatz indexiert aufPromotoren = 100Promotoren = NPS 10-9, Passive = NPS 8-7, Detraktoren = NPS 6-0
  8. 8. Erfolgsfaktoren – how to engage?Freitag, 7. Juni 2013 8Quelle: Eigene Darstellung
  9. 9. 1. Das Marketing redaktionell verstehenFreitag, 7. Juni 2013 9Quelle: Wikipedia
  10. 10. Ein GartencenterFreitag, 7. Juni 2013 10Quelle: Facebook
  11. 11. Der RedaktionsplanFreitag, 7. Juni 2013 11Quelle: Basler Versicherung
  12. 12. 2. Make a techi friendFreitag, 7. Juni 2013 12Quelle: Privat
  13. 13. Ein Bäcker, der twittertFreitag, 7. Juni 2013 13Quelle: bakertweet.com
  14. 14. Pflanzen, die zu trocken sind, twitternFreitag, 7. Juni 2013 14Quelle: botanicalls.com
  15. 15. 3. Channel PlanningFreitag, 7. Juni 2013 15InhaltePaidMediaEarnedMediaOwnedMedia
  16. 16. Freitag, 7. Juni 2013 16BoughtMediaOwnedMediaEarnedMediaQuelle: On
  17. 17. Freitag, 7. Juni 2013 17BoughtMediaOwnedMediaEarnedMediaQuelle: Basler Versicherung
  18. 18. 4. Make the crowd work for youFreitag, 7. Juni 2013 18Quelle: Eigene Darstellung
  19. 19. Freitag, 7. Juni 2013 19Quelle: Jovoto
  20. 20. Freitag, 7. Juni 2013 20Annabelledesignspotter.comTrend and StyleW&VLand der Erfinder
  21. 21. Freitag, 7. Juni 2013 21Quelle: Migipedia
  22. 22. Freitag, 7. Juni 2013 22Quelle: Spiegel Online
  23. 23. AusblickFreitag, 7. Juni 2013 23Social Media ist nur ein Kapitel im Buch derfortschreitendenden Digitalisierung.Das vorangegangene Kapitel hiess übrigens “Web 2.0”.
  24. 24. Freitag, 7. Juni 2013 24@fpoppenh
  25. 25. Freitag, 7. Juni 2013 25WWW.STRATEGIEPARTNER.CH

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