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DESIGN THINKING
CNPL Guidebook for Board Volunteers
What exactly is this

“DESIGN THINKING”?
DESIGN THINKING



THINKING like a designer
“Design thinking begins with skills
designers have learned over many decades
in their quest to match human needs with
available technical resources within the
practical constraints of business.”




                    - Tim Brown,
  CEO for global design company IDEO,
              Change by Design (2009)
DESIGN THINKING
     is NOT
Not just
    about

pretty
   things
farty
MEGA
BRANDING
DESIGN THINKING
    really IS
Real people
Real situations
inspiration
          !

            solutions
       grounded in real-life behaviour
holistic
perspectives
Tech
People




                      design
                     thinking



         Business
“By integrating what is desirable from a
human point of view with what is
technologically feasible and economically
viable, …design thinking takes the next
step into… a vastly greater range of
problems.”



                    - Tim Brown,
  CEO for global design company IDEO,
              Change by Design (2009
PROTOTYPE
       to learn
BUILD think


think BUILD
experiment


  learn
          until success
DESIGN THINKING
Show
  &
tell
The BOOk BAG
Design:
              A
          Reusable
           library
             bag
process
Library users
holistic
perspectives
Tech
People   social behaviour
                              electronic tags
     staff behaviour
     SOPs                       self-check out
     user journey
                                      book drop




               low budget                        design
                       bureaucracy              thinking
                    tap on existing
                      resources

               Business
PROTOTYPE
       to learn
Prototype early
    Prototype fast
The BOOk BAG
A book that bags other books. Normally, a
book. With a flip, a bag. Being tear- and
weather-proof (using Tyvek®) makes the Book
Bag your trusted friend in carrying heavy
library books. Easily borrowed and returned
like any other library book (using RFID tags),
the Book Bag finds a natural place in your
reading journey.
gallery   Tapping on everyday
Other features:



                         Outer pocket for loan receipts




Simple instructions on
Electronic tag
Allows Book Bag to be borrowed and
returned like other NLB books.
“ Design is how it works. ”

Read more about the design journey of the Book Bag through this dedicated blog - https://bookbagdesigner.wordpress.com/
BUT…
DESIGN THINKING
LARGER
applications beyond products & services…
Leading DESIGN firms




DESIGN THINKING
Social problems
Business
models
organisations
Climate change
’
Exciting, isn t it?
’
          let s talk


& see how design thinking can help innovate
Jason Leow | Designeur

                         9643 1647

                         popcornprez@gmail.com

                         http://popcornprez.com

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Design thinking project - CNPL