Learn how the history of the Web relates to your online marketing success. The presentation covers the history of the Internet from the launch of Sputnik up to 2013. For speaking engagements please contact me via: http://vimi.co/contact/

1. The Internet
What the hell
is it anyway?
A Brief History ...Updated

2. Introduction

3. Integrity. Simplicity. Fun

4. Clients

6. Where we do
business

7. The Fun Bit

8. What the hell is the
Internet anyway
?

9. This?

10. This?

11. THIS?

12. THIS?

13. THIS?

14. THIS?

15. It’s non
of the
above…

16. …the
INTERNET
is:

17. A system of millions of private and public
interconnected computer networks using
the standard Internet protocol suite
(TCP/IP)

18. It’s the
HARDWARE

20. You @ Your-network
Email[1971 – Ray Tomlinson]

21. VOIP
Voice over IP
[1994 – Alon Cohen
& Lior Haramaty]

23. …and a host of
other technologies

24. Origins

25. In 1957 Russia
did this…

26. …and freaked
out the rest of
the world

27. The USA came
up with 2
responses…

28. We all know this
happened:

30. 11 years before that,
this happened:

31. in 1958 Eisenhower
established the
Advanced Research
Projects Agency (ARPA)
to ensure the US
maintained a technological
edge over Russia.
One of ARPA’s areas of
focus was
Computer Science

32. [Joseph Carl Robnett
Licklider - “Lick”
- Predicted interactive
computing, The Internet,
The Web, etc
In 1962 MIT PHD J.C.R. Licklider
was commissioned by ARPA to outline:
“...A globally connected computer
network which enables anyone to access
data from anywhere…”
This is 1st description of computers not only as
calculating machines, but also as:
“...joyful tools, serving to inspire
creativity, and provide gateways to a
vast world of information…”

33. [Dr. Danny Cohen
- Pioneered visual
realtime interactive
flight and radar
simulation]
“…
In the Beginning, ARPA created the ARPANET.
And the ARPANET was without form and void.
And darkness was upon the deep.
And the spirit of ARPA moved upon the face of the
network and ARPA said, 'Let there be a protocol,' and
there was a protocol. And ARPA saw that it was
good.
And ARPA said, 'Let there be more protocols,' and it
was so. And ARPA saw that it was good.
And ARPA said, 'Let there be more networks,' and it
was so…"

34. Contrary to
popular Legend
ARPANET was not
conceived to
survive this:

36. “…ARPANET came out of our
frustration that there were
only a few powerful research
computers in the country,
and many researchers, who
needed access to them, were
separated from them
geographically…”
[Dr. Charles M. Herzfeld
- Personally took the
decision to authorize the
creation of the ARPANET]

37. Things were bad
enough without
worrying about
bombs...

38. 1965: “M1”
Gordon E. Moore
predicts the power of
chips will double every
2 years. This growth
rate pushes the
Internet’s evolution.

39. The first 4 ARPANET computers used different
operating systems, forcing designers to come up
with a common set of rules they all could follow.
This was the Network Control Protocol (NCP).
In 1983, ARPANET switched to the
TRANSMISSION CONTROL PROTOCOL &
INTERNET PROTOCOL SUITE
TCP/IP
…It’s used to this day

41. What does this
teach us?

42. 1

43. The Internet was
DESIGNED TO
MAKE INFORMATION
ACCESSIBLE

44. …so using
it to
restrict
access to
data is
unnatural

45. 2

46. The Internet is enabled
by WILLFUL
adherence to
PROTOCOLS

47. …and working
outside this
framework is
ill advised

48. 3

49. We’ve always
had BUGS

50. Major milestones before
the World Wide Web:

51. The 70’s & 80’s
see computers and networks
spreading from strictly
academic and military
applications to commercial
and private ones too

54. 1975:
Telenet is established
The first commercial Internet
Anyone can access for a fee

56. 1976:
Queen
Elizabeth
sends an
email

57. 1976: Two guys
named Steve start
selling these…

58. [Apple ][ - 1977]
...a year later
they start the
PC revolution

59. 1980:
ARPANET crashes due to the
1st Virus

60. 1983:
The Birth of the
Domain Name System - DNS

61. What is DNS?

62. The Domain Name System maps out
the relation between the numerical
addresses of host computers, and the
names associated with them.
Prior to its inception these were
maintained locally on each machine,
however the growth of the Internet
soon made this impossible.

63. …The DNS is basically this
for the Internet

64. DNS distributes the responsibility for assigning and mapping
domain names by designating Name Servers for each
domain. They’re assigned responsibility for their domains,
and can assign responsibility for their sub-domains.
Distribution makes DNS fault tolerant and avoids the need
for any single central register to be continually consulted
and updated

65. The Web is Born

66. In Aug 1990
Sir Tim Berners-Lee
published a proposal to build a
WorldWideWeb
- “A web of hypertext documents to
be viewed by browsers using a
client–server architecture”

67. 28 years after
“Lick” wrote his
memos…
…2 months
after he passed
away

68. By Christmas 1990 Berners-Lee using this
machine had built everything needed for a
working Web:
The first Web Server,
The first Web Browser,
…and the first Web Pages

69. Things start moving FAST…

70. 1992:
Over 1,000,000
computers connected
to the Internet

71. 1994:
Yahoo | Amazon

72. 1995:
Sun releases Java,
Ebay, AOL & MSN go live
Top TLDs:
.com, .edu, .net, .gov, .mil

73. 1996:
The “Browser Wars”
New releases every quarter set
new standards for software
development
Top TLDs:
.com, .edu, .net, .uk, .de

74. Feb 19, 1996:
Marc Andreessen
(Netscape) is the 1st
WWW celebrity
Netscape is valued
at $2.9Bn
Marc is 24
...a decade later Mark
Zuckerberg launches Facebook.
He’s also 24

75. It’s already very clear
that the Web is big
MONEY

76. 1997:
Business.com sold
for $150,000
Top TLDs:
.com, .edu, .net, .jp, .uk

77. 1998:
Google | Paypal

78. 1999:
The Millenium BUG!
Business.com resold
for $5,700,000
Online Banking goes mainstream

79. 2000:
The WWW celebrates its 9th birthday.
There are 1,000,000,000 web pages...

80. 2001:
Wikipedia
Mobile web and P2P

81. 2002:
LinkedIn debuts. The birth of “Social Web”

82. 2003:
Myspace and Hi5 debut
Switzerland votes online

83. 2005: M220
20 Years after Moore’s Law is
formulated computers are
1,048,576 times more powerful
than they were at the dawn of
the Internet

84. 2005:
Youtube

85. 2006:
Twitter and Wikileaks
debut

86. 2007:
iPhones bring mobile web to the masses,
Kindle debuts - revolutionizes reading,
Google Docs popularizes Cloud Computing

87. 2008:
Campaigning via Social Web finances
Obama’s victory, Android debuts

88. 2009:
Wolfram Alpha and
Foursquare debut

89. 2010:
Cyber warfare - Stuxnet virus cripples Iran’s
nuclear program, Apple debuts the iPad

90. 2011: The Arab Spring
Popular movements mobilize online,
The web serves as a viable alternative to state media

91. 2012: Facebook crosses the 1,000,000,000 users mark

92. 2013: Edward Snowden reveals the NSA and other
intelligence organizations have been spying on
electronic communications on massive scale for years

93. Next?

94. Video’s share in online traffic,
already estimated to be over 50%,
will keep increasing as the web and other
media continue to converge

95. New Form
Factors
New gadgets will
fundamentally
change the way we
interact and utilize
the web.
Eventually we
might embed the
web in our bodies

96. Faster/Wider
Access
New technologies will
bring fast internet to
EVERYWHERE

97. The Internet
of Things
Your fridge knows
you’re out of milk.
Your watch knows
your blood pressure...

98. Location aware services will become
mainstream as part of a larger trend…

99. The Death of Privacy
We’ll be encouraged to share more of our data
online. Governments, companies and crooks will
find new ways to utilize it (...for our benefit?)

100. There’s Nothing New Under the Sun

101. The Next Big Thing
might be enabled by
new technology...

102. ...But will succeed only
when it helps serve our
most basic needs

103. Questions?
Post to our Facebook page:
Facebook.com/vimidotco
I promise to reply : )

104. Thanks!
…I’m at mi@vimi.co
Mike