Commercial Presentation Basics


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Presentation goals, types and evaluation

>Creating presentations:
Understanding how stakeholder goals relate to storytelling and maintaining interest

>Delivering presentations:
Practicing realistically timed scenarios is critical for developing presentation confidence

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Commercial Presentation Basics

  1. 1. Commercial Presentation Basics» Introduction» Creating an effective Commercial Presentation» Delivering an effective Commercial Presentation
  2. 2. Introduction
  3. 3. Introduction» What is a Commercial Presentation?» Whats its Goal?» What types are there?» How do I evaluate mine?
  4. 4. ct, accolade, adjudication, appearance, arrangement, ward, bestowal, coming out, conferral, debut,delivering, delivery, demonstration, display, dog andpony show, donation, exhibition, exposition, giving,ntroduction, investiture, knockdown, launch, launchingoffering, overture, pitch, present, production, proposal,proposition, rendition, representation, sales pitch, show taging, submission, actualization, advent, appearing, rrival, presentation , screen, semblance, shape, stamp, What is a Commercial Presentation?
  5. 5. What’s ourpresentationsgoal? Teaching people about our offering and making them favorably disposed towards it
  6. 6. What type ofpresentations exist?
  7. 7. There are only2 types: 1. Independently viewed 2. Presented by a speaker
  8. 8. Independently Viewed
  9. 9. Video clip Website Etc…Brochure
  10. 10. Remember:» Include all the critical information, and nothing more» Your audience expects to get value too» You are at the mercy of your viewer’s attention span
  11. 11. Presented by a Speaker
  12. 12. Lecture Seminar Etc…Pitch
  13. 13. Remember:Your presentation is your backdrop:» Its objective is not to repeat what you’re saying, but rather to emphasize, clarify, and expand on it» The more you engage with your audience, the more they will engage with you
  14. 14. How do you evaluate your presentation?
  15. 15. Are you leaving peopleinterested and excitedabout your offering?
  16. 16. Can you do it faster?
  17. 17. Remember:Presenting succinctly establishesprofessionalism and shows you appreciate youraudience’s time
  18. 18. Creating an effective presentation
  19. 19. Creating an effective presentation» Whats your goal?» Whats your audiences goal?» Whats your story?» Is it interesting?
  20. 20. What’s your presentation’s goal?
  21. 21. » Tout your products and services» Make a good impression on potential clients» Build a relationship…
  22. 22. What’s youraudience’s goal?
  23. 23. Expand their knowledge Evaluate you & your offering Etc…Solve a problem
  24. 24. Remember:The best way your presentation can fulfill yourgoal is by ensuring your audience’sexpectations are met:» Shows you’re attentive to their needs» Alludes to your great customer service» Demonstrates your forethought
  25. 25. What’s your story?
  26. 26. Remember:People rarely remember facts, figures andfeatures, but a good story will remain withthem for a long timeUse your story to weave together your goalsand your audiences
  27. 27. What is thisad selling?It’s selling sex appeal:“Our cigarettes makeyou irresistible towomen”
  28. 28. What is thisad selling?Instead of sellingvacuum cleanersit’s telling a storyabout “A happierChristmas”
  29. 29. What’s my story?
  30. 30. My goal is to sellmy website andonline marketingservicesYour goal is tolearn how tocreate betterpresentationsThis presentationIS my story – itbrings us together
  31. 31. How to keep your presentation interesting
  32. 32. 1 ideaper slide
  33. 33. Communicate visually
  34. 34. Less is More
  35. 35. Big isBeautiful
  36. 36. Include media
  37. 37. Any more ideas?
  38. 38. Ask questions
  39. 39. Plan activities
  40. 40. Delivering an effective presentation
  41. 41. Delivering an effective presentation» Preparation» Setup» Delivery
  42. 42. Preparation
  43. 43. Practice makes Perfect
  44. 44. Master yourtiming
  45. 45. Get feedback
  46. 46. Setup
  47. 47. Anxious?
  48. 48. Coming early, setting up,testing the equipment, and doing a final run, always help me…
  49. 49. Stay Cool
  50. 50. Delivery
  51. 51. Maintaineye contact
  52. 52. Gesture
  53. 53. Use a remote control
  54. 54. Ask questions,and leave time forquestions from the audience
  55. 55. Conclusion
  56. 56. ConclusionIntroduction:» Presentation goals, types and evaluationCreating presentations:» Understanding how stakeholder goals relate to storytelling and maintaining interestDelivering presentations:» Practicing realistically timed scenarios is critical for developing presentation confidence
  57. 57. What next?
  58. 58. Time to practiceBased on what you learned here create ashort Commercial Presentation pitchingyour favorite food» Keep it under 12 slides» Use no more than one font and color for texts and labels» Target your presentation at executives
  59. 59. Thanks!I’m always happy to hear feedback,questions, suggestions, anything…Reach me at mi@vimi.coor skype: mikedarnell