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3 Things You Need to Know for Your Website to Succeed
3.
Hi!
My name is
Mike Darnell.
I was born in 1974
My 1st job was
modeling underwear
& Roman toys
4.
My partner is
Virode Imtarnasan -
Thai, 38 years old,
married, studied law
Career: EA, Sega, IRM…
Web: Cnngo, Vertu,
Playboy…
Is your website
targeting and engaging prospects?
18.
Specific
Measurable
Goal Attainable
Realistic
Timely
19.
• Who’s my audience?
• What do I want them to
accomplish?
• Where should they do this?
• When and how quickly?
• Which requirements and
Specific constraints apply
• How will I know it’s done?
• Why is this important ?
What’s the purpose of
accomplishing this goal and what
benefits does it hold for all
involved?
21.
…The constraints
of the paradigm
are set and
constant:
22.
Ultimately your website
has only 1 goal:
Helping you make
MONEY
23.
Your audience is:
Selfish, Self Centered, Lazy, & Suspicious
…and they’d rather be on Facebook
24.
Your website is
judged within
4-11 seconds
Every click costs you
30% of your
audience
25.
Specific
Measurable
Goal Attainable
Realistic
Timely
26.
• Who’s my audience?
• What do I want them to
accomplish?
• Where should they do this?
• When and how quickly?
• Which requirements and
Specific constraints apply
• How will I know it’s done?
• Why is this important ?
What’s the purpose of
accomplishing this goal and what
benefits does it hold for all
involved?
27.
You MUST know
how your website
helps your business
make MONEY
28.
This is much
simpler than you
might think
BECAUSE…
29.
There are ONLY 3
financial models
for all the websites
in the world
60.
• Enabling a user to
.1.
buy my products
• Enabling a user to
fill in a lead form
• Enabling a user to
Define goals book a ticket or
as something your reservation
users should • Enabling a user to
lodge a complaint
DO and/or get support
• Etc…
61.
.2.
Understand your user’s
mindset and requirements
62.
.3.
List the measures needed to
address your user’s mindset so
they can achieve your goals
63.
.4.
Plan the fastest routes from
your goal to addressing
your user’s mindset
64.
.5.
Create your website’s
content and functionality
only to serve this process
68.
Hi!
I’m Mike Pellatt -
President of ICMS Asia
We’re SEA’s leading
Industrial Construction
Project Management
company
Our business is building
factories like this one:
69.
Our clients choose us because they understand we can be
trusted to deliver complex projects on time, on spec,
and at an outstanding level of execution
70.
The engagement to
build a factory like
that is closed in face-
to-face meetings
The goal of my
website is to ensure I
get the leads to
generate these
meetings
71.
TRAFFIC
My Optimal
SOURCES
Google search,
Meeting,
Funnel:
Tradeshow
GOAL
Homepage Generate a
qualified
lead
72.
GOAL
Generate a
qualified
lead
For me
to achieve my goal
my prospects first
need to know
WE EXIST…
73.
To enable prospects to find
me I invest in ensuring my
website is ranked well for
relevant Key Phrases like:
“Industrial Construction
Project Management“
74.
GOAL
Generate a
qualified
lead
I know
from experience that for
a meeting to happen my
prospects also need to
know:
• Who we are
• What we do
• Why they can trust us
• How to contact us
88.
Terms and
Top Products/
Testimonials/
Case studies/
Download at: Conditions
Privacy Policy Sitemap
(bottom
(bottom (bottom
Level/Page Home Services References FAQ/Support Blog
http://kuku.nu/WebsitePlanner
Retailers Contact us
menu)
menu) menu)
Sub Category Note capitalization!!!
Page
Description
Goals this
pages
addresses
Methods by
which the
page
addresses the
goals
Location of
text (Google
doc URL)
Location of
images
(Picasa URL)
Location of
additional
assets (Video
= Youtube
URL,
Presentation
= Slideshare
URL, etc)
Comments
109.
Collecting
feedback is as easy
as publishing a poll
on your site
110.
Services like Polldaddy
and Surveymonkey are
excellent tools designed to
meet this precise need
111.
Customer service and support sites like GetSatisfaction
and UserVoice are designed to help you collect,
address, and document feedback
For as little as $19/month you can provide support
on par with these guys:
127.
YOU
are the only thing that’s
special about your
business
128.
People don’t
Remember:
remember facts,
figures and features,
but a good story will
remain with them for
a long time
Use your unique story
to weave together
your website goals and
audiences and you’re
well on your way to
SUCCESS