Dive into some advanced blogging techniques that will drive more traffic to your site such as starting conversations on social media, continuing them in blog posts, and getting guests bloggers to write posts. Presented at the Social Media Conference Silicon Valley.

1. Sources that are sticky
Poornima Vijayashanker
@poornima
poornima@bizeebee.com

2. Sources of Traffic
What problem does your business solve?
Where are people looking for solutions?
Who do they turn to for solutions?

3. What problem does your business solve?

4. Write Posts on the Problems Your Customers Have
Center the topic of the post around customers problems
BizeeBee helps membership based small businesses
Posts address problems like: recurring revenue, increasing renewals
THEN SHOWCASE HOW
FIRST ADD VALUE YOUR PRODUCT HELPS

5. Continue to Showcase your services
Relevancy is the key to engagement & traffic
To stay relevant you need to keep content fresh
Post on updates on services, progress, and promotions
Appeal to the trends in market occurring seasonally or right now
Fit yourself into conversation points

6. Where are people looking for solutions?

7. Search
Online Search
Keyword tools are your best friend: Google Keyword Tool, HitTail
Social Media:
Offline Search
Word-of-Mouth: Organizations, Events, MeetUps
Bring an offline conversation online

8. Who do they turn to for solutions?

9. Influencers
Find the folks with domain expertise
Where to find them:
Reach out and start having conversations & build relationships
Comment on their blogs, link to their articles
Throw out some ideas for post topics
Interviews, areas of expertise, hot or controversial topics

10. Leverage your content.

11. Blogging is a brand building strategy
Reuse content
Press or Media Kit
Revisit and Revise content
Don’t be afraid to re-post or do a follow up piece

12. Review
Showcase solutions
Find out where customers hang out online & offline
Partner with influencers thru guest posts
Revisit, revise & re-tweet!