Mv chamber of commerce blogging 101

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Blogging is nothing more than telling a story that is compelling. In this presentation I explore the key tactics to telling stories that improve sales for small businesses. Presented at the Social Media Conference Silicon Valley.

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  • Mv chamber of commerce blogging 101

    1. 1. STORIES THAT SELL Poornima Vijayashanker @poornima poornima@bizeebee.com
    2. 2. POWER OF STORYTELLINGWhy tell a story?What makes a good story?Milk it...
    3. 3. WHY TELL A STORY?
    4. 4. LIFESPAN OF CONTENT email 1 week tweet 1 hour max (if not its not re-tweeted) blog post 1 day (3 months if content is searched) Word of mouth is the strongest medium for SMBs.Stories create memories that have a long life and can be shared easily.
    5. 5. WHAT MAKES A GOOD STORY?
    6. 6. CONTENT IS A CONVERSATION Know thy audience Keep language simple Play with audacity Key is quality not quantity & repeatability
    7. 7. GOALSBefore you blog or if you have writer’s block... What are you goals? Become an expert or goto person - drive more traffic to your site Increase sales - get people to buy your product or services
    8. 8. EXPERT
    9. 9. STORIES THAT TEACH Fit the story into what they are going through. Teach your customers how to use your product. Simple bulleted how to. Link to previous posts to showcase your knowledge again. Images are part of the story.
    10. 10. SALES
    11. 11. STORIES THAT CONNECT Images of your product. Highlight creativity of the customer. Give customer credit. Simple problem that creates connection.
    12. 12. MILK IT...
    13. 13. FOCUS ON THE CONVERSATION FIRST Revisit posts & add keywords second. Tweet post, re-tweet again a few days later. Include in newsletters.
    14. 14. REVIEW Why tell a story? What makes a good story? Milk it...

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