Sales Tools that Sells Pools. samples of many sales tools that will help you sell Pools.

1. Sales Tools, That Sells PoolsSales Tools, That Sells Pools
$OLD
Real sales tools that will assist you, today

2. What’s In Your Wallet?What’s In Your Wallet?
Sales Tools, will add sales and cash
to your wallet.
Have these tough economic times got your wallet a little thin?

3. Real Sales ToolsReal Sales Tools
Marketing and Technology Strategies for Pool Builders

4. Sales Tools, That Sells PoolsSales Tools, That Sells Pools
Times are tough in this uncertain economic time and every poolTimes are tough in this uncertain economic time and every pool
builder should be looking at everything possible to separatebuilder should be looking at everything possible to separate
yourself from your competitors to stay relevant. You also need toyourself from your competitors to stay relevant. You also need to
think “out of the hole” and continually strive to achieve greaterthink “out of the hole” and continually strive to achieve greater
success with new ideas and by adapting and using today’ssuccess with new ideas and by adapting and using today’s
technology for tomorrows increase in sales and profits.technology for tomorrows increase in sales and profits.
This is a brief overview of some of the sales tools I have developedThis is a brief overview of some of the sales tools I have developed
over the years and an outline for expanded detailed sales training.over the years and an outline for expanded detailed sales training.
Real Sales Tools that will assist you in selling more pools. $$$$$Real Sales Tools that will assist you in selling more pools. $$$$$
List of detailed Sales Tools trainingList of detailed Sales Tools training

5. What’s In Your Sales Toolbox?What’s In Your Sales Toolbox?
 What’s In Your MarketingWhat’s In Your Marketing
Plan?Plan?
 What’s In Your Brochure?What’s In Your Brochure?
 What’s In Your Presentation?What’s In Your Presentation?
How to build a structuredHow to build a structured
laptop presentation.laptop presentation.
 What’s In Your PhotoWhat’s In Your Photo
Gallery?Gallery?
 What’s In Your Virtual 3DWhat’s In Your Virtual 3D
Gallery?Gallery?
 What’s In Your ConstructionWhat’s In Your Construction
Plans?Plans?
 What’s In Your ProjectWhat’s In Your Project
Pricing?Pricing?
 What’s In Your LeadsWhat’s In Your Leads
Management?Management?
 What’s In Your ProjectWhat’s In Your Project
Management?Management?
 What’s In Your EmailWhat’s In Your Email
Marketing?Marketing?
 What’s In Your Website?What’s In Your Website?
 What’s In Your MobileWhat’s In Your Mobile
Marketing Plan?Marketing Plan?
 What’s In Your Social MarketingWhat’s In Your Social Marketing
Plan?Plan?
 The Ultimate Pool MarketingThe Ultimate Pool Marketing
ToolTool

6. What’s In Your Marketing Plan?What’s In Your Marketing Plan?

7. Company LogoCompany Logo

8. Sample LogosSample Logos

9. Job SignsJob Signs
Does your job sign stand out?

10. Business cardsBusiness cards

11. Business card samplesBusiness card samples
Don’t forget to utilize the back with your message

12. Post CardsPost Cards

13. Direct mail to potential clients
or just to keep in top of mind
to customer database
Your customers buy when they are ready, not
when your ready to sell to them

16. What’s In Your Brochure?What’s In Your Brochure?

17. Brochure SampleBrochure Sample
Does your brochure
look like the rest of the
brochures in a stack on
the dining room table
with a different photo,
name and the same
product literature?

18. What’s your
compelling
story?
Why should they
choose you
above your
competition

19. Leave behind more than
just manufacturers
literature

20. Utilize every inch
of your brochure
real estate

21. Your Story, Why Choose UsYour Story, Why Choose Us
Make sure
your
competitors
can’t make the
same claims

22. Leave behind
copies of any
articles on your
company

23. Separate yourself as
an industry leader
in using today’s
technology and
providing your
customers with the
very best in project
management and
communications

25. Let them know why they should visit you

26. Highlight Awards
or
Accomplishments
A Picture Tells A
Thousand Words

27. “ A Dream Sheet”
Big 11’x17’ color
both sides and on
heavy card stock

29. Go Green
Help Your
Customers Go
Green and Save
Green $$$

30. Be creative in
your Specials
and
Promotions
and use
timelines to
assist in
closing sales.
Keep your
competition
quessing

31. What’s In Your Presentation?What’s In Your Presentation?
Presentation is
EVERYTHING
What’s in your presentation? Do
you have a presentation book,
brag book, sales blab or have you
put together a structured laptop
presentation to WOW your
clients?

32. Utilize today’s
technology and
develop your
custom
presentation
and present like
a pro
Control your presentation with a
mobile device

33. What’s In Your Advertising andWhat’s In Your Advertising and
Promotions?Promotions?

42. Customer care manualsCustomer care manuals
Let your customer know you care about them

44. What’s In Your Design Gallery?What’s In Your Design Gallery?

49. What’s In Your Virtual 3D Gallery?What’s In Your Virtual 3D Gallery?

50. WOW them with design

54. What’s In Your Photo Gallery?What’s In Your Photo Gallery?
Use subliminal messagesUse subliminal messages

56. Make it personal, add real people

59. What’s In Your Pricing And Proposals?What’s In Your Pricing And Proposals?

63. What’s In Your Construction Plans?What’s In Your Construction Plans?

68. What’s In Your Leads Management?What’s In Your Leads Management?

71. What’s In Your ProjectWhat’s In Your Project
Management?Management?

75. What’s In Your Email Marketing?What’s In Your Email Marketing?

77. What’s In Your Mobile Marketing?What’s In Your Mobile Marketing?