Marketing Plan Template for Tech Startups

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Download the PowerPoint version at https://techsurprises.com/marketing-plan-template/

Free Product Launch Plan included!

“Marketing Plan for Tech Companies” is a framework for you to:
- Get to know your customers and your competitors
- Learn how to quantify your product’s value and how to communicate it
- Define realistic business objectives and strategies to achieve them

Save days of research and forget about the hassle of building your own slides!

With the Marketing Template you start with a ready to use blueprint that contains all the necessary steps to ensure a commercial success of your product. Download your own copy and edit it directly in PowerPoint. No need to create slides from scratch!

Let these great brands inspire your own success: Tesla, Netflix, Dropbox, Google, Trunk Club, Theranos, DocuSign, Marketo, Breather, Suse, Walgreens, Lyft, Riverbed, Nokia, Uber, Cisco and Salesforce. I hope you’ll find my marketing plan useful. I look forward to your comments and suggestions!

Learn more about what inspired me to put together this marketing plan template on my personal blog: http://techsurprises.com/2015/03/09/marketing-plan-template-for-tech-startups/

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Marketing Plan Template for Tech Startups

  1. 1. Learn from the Greatest Brands of Silicon Valley Marketing Plan Template for Tech Startups (and not only)
  2. 2. Preview
  3. 3. Executive Summary The most successful business leaders know how to constantly re-win their customers’ business by delivering real value. “Marketing Plan for Tech Companies” helps you achieve just that: • Get to know your customers and your competitors • Learn how to quantify your product’s value and how to communicate it • Define realistic business objectives and strategies to achieve them
  4. 4. About the Author I’m a marketing strategist and an engineer so naturally my passion is to help fantastic tech products succeed in the marketplace. My experience marketing tech products ranges from mobile apps, devices and networks (Nokia), data center and cloud (Cisco Systems), to user experience monitoring and optimization (Riverbed Technology). On the academic front, I studied Strategic Marketing Management and General Management at Stanford Global Business School after I graduated from Danish Technical University and International Faculty of Engineering in Lodz, Poland with a double degree: M.Sc. E.E. in Telecommunications.
  5. 5. The Sixteen Elements of a Marketing Plan 1. Current Situation 2. Vision 3. Competitive Analysis 4. Target Segments 5. Unique Value Propositions 6. Positioning 7. Pricing 8. Business Objectives 9. Marketing Collateral 10. Sales Enablement 11. Promotion Strategy 12. Distribution Plan 13. Offers 14. Conversion Strategy 15. Partnerships 16. Timeline Click to download the PowerPoint version
  6. 6. Click to download the PowerPoint version Free Product Launch Plan included!
  7. 7. Current Situation Definition: A firms’ resources and capabilities analyzed in the context of the competitive environment help develop a competitive advantage. Source: http://www.quickmba.com/strategy/swot/ The first two things I did every time I started a new consulting engagement was a couple of simple exercises: • First, understand my client’s business outlook. • Second, get an idea on what’s going on in their industry. Looking at the outcomes of these exercises is the first step in assessing how relevant your business really is in the marketplace. Click to download the PowerPoint version
  8. 8. SWOT Analysis Strengths E.g. Unique product features Weaknesses E.g. Product scalability issues Opportunities • E.g. Underserved and highly attractive market segment Threats E.g. Competitors offering comparable product at a lower price Click to download the PowerPoint version
  9. 9. Strengths E.g. Unique product features • Unique content – “House of Cards”, Emmy awarded show • On demand – free trial, transparent pricing = low consumer risk of signing up Weaknesses E.g. Product scalability issues • No real-time content – No chance to watch Super Bowl Opportunities • E.g. Underserved and highly attractive market segment • More unique content – to encourage seasonal users (that sign up once a year to binge watch “House of Cards”) to product loyalty Threats E.g. Competitors offering comparable product at a lower price • Viable alternatives – Hulu offers some of the same content at the same price while iTunes, Amazon offer pay-per-movie model • Net neutrality battle – Internet providers may throttle Netflix yielding it unwatchable SWOT Analysis Example - Netflix Source: www.netflix.com Click to download the PowerPoint version
  10. 10. Vision Definition: A vision statement says what the organization wishes to be like in some years’ time. Source: https://hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/ One of the most important lessons I learned in the beginning of my marketing career was that a company vision without a deadline for executing it is just wishful thinking. Click to download the PowerPoint version
  11. 11. Vision Goal Timeframe Audience What’s the big goal for the company? What deadline are you setting for achieving the goal? Whose lives will improve once we’ll have achieved our goal? Click to download the PowerPoint version
  12. 12. Vision Example - NASA “This nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the earth.” J.F. Kennedy, May 25, 1961 Source: http://www.jfklibrary.org/JFK/JFK-Legacy/NASA-Moon-Landing.aspx Goal Timeframe Audience What’s the big goal for the company? What deadline are you setting for achieving the goal? Whose lives will improve once we’ll have achieved our goal? Land a man on the moon 9 years The nation Click to download the PowerPoint version
  13. 13. Competitive Analysis Definition: Strategic technique used to evaluate outside competitors. The analysis seeks to identify weaknesses and strengths that a company's competitors may have, and then use that information to improve efforts within the company. Source: http://www.businessdictionary.com/definition/competitor-analysis.html Click to download the PowerPoint version
  14. 14. Competitive Analysis Competitor Competitor’s unique value proposition Response Who is already after our market and who is about to arrive? If I were the end-customer, why would I consider this competitor’s product? What are we going to do about this competitor? Make an informed decision to ignore/monitor/act Most companies fail to consider new comers before it’s too late. Click to download the PowerPoint version
  15. 15. Competitive Analysis Example – Google Nexus Competitor Competitor’s unique value proposition Response Who is already after our market and who is about to arrive?) If I were the end-customer, why would I consider this competitor? What are we going to do about this competitor? Make an informed decision to ignore/monitor/act Incumbent: Nokia had the largest share of the smartphone market (28.9%) Great selection of robust handsets for every occasion at a good price (though lack of high-end) Nokia’s market share dropped 7.5% YoY Decision: monitor Challenger: Apple only sold 2.9% of all smartphones but was growing fast Unparalleled user experience at a price comparable to other high-end phones (thanks to carrier subsidies) With 87.2% YoY growth, Apple is the category thought leader Decision: act Smartphone running Android launched by Google in 2010 Source: http://www.gartner.com/newsroom/id/1543014 Click to download the PowerPoint version
  16. 16. Target Segments Definition: An identifiable group of individuals sharing one or more needs. Market segments generally respond in a predictable manner to a marketing or promotion offer. Source: http://www.businessdictionary.com/definition/market-segment.html When I was building a market segmentation model for a large mobile service provider in Turkey I realized that sometimes the seemingly unattractive market segments (low revenue per customer) can be the perfect target market of a service if subsidized by advertisement. Click to download the PowerPoint version
  17. 17. Target Segments Name Size Revenue Problem Solution How would you describe the segment? (Demographics, Behavior, Needs) How large is this segment? What’s the revenue per segment? What challenges is this segment facing? How is your product solving segment’s challenges? The number of potential customers within your target segment should be big enough to allow your business a growth trajectory. It’s ok to start with a small focus group to test your product (e.g. PayPal started with targeting “power sellers” on eBay) but you need to have a plan to achieve massive adoption. Click to download the PowerPoint version
  18. 18. Target Segments Example - Trunk Club Source: www.trunkclub.com Name Size Revenue Problem Solution How would you describe the segment? (Demographics, Behavior, Needs) How large is this segment? What’s the revenue per segment? What challenges is this segment facing? How is your product solving segment’s challenges? Men who hate shopping but love to look good N/A N/A How to look great without the hassle of shopping One click on the app to order a batch of new clothes Trunk Club was built to solve a simple problem – shopping for clothes in stores or online just doesn’t work for most guys. With Trunk Club, guys discover awesome clothes that are perfect for them without ever having to go shopping. Personal stylists learn customer preferences from social media and past purchases to select the most accurate batch. Click to download the PowerPoint version
  19. 19. Unique Value Propositions Definition: It is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make customers purchase it rather than its rivals. Source: “Unique selling proposition”, The Economist, Nov 18th 2009, http://www.economist.com/node/14301696 Leonardo Di Caprio’s character in “The Wolf of Wall Street” would probably sell ice to the Eskimos but you are much better off building a product that sells itself. I was once analyzing the multimedia landscape in Brazil to understand if my client could compete with the market leading TV conglomerate if they had a better network with higher quality video. The result of my study? Without top-notch content you cannot monetize even the best in the world network infrastructure. Click to download the PowerPoint version
  20. 20. Unique Value Propositions Value proposition Benefit What unique value do we offer to each target segment and how do we communicate it? What results does our value proposition deliver to our target segment? Click to download the PowerPoint version
  21. 21. Unique Value Propositions Example - Tesla Source: www.teslamotors.com Value proposition Benefit What unique value do we offer to each target segment and how do we communicate it? What results does our value proposition deliver to our target segment? • Energy efficient • Green technology & • Awesome design Driving a car that’s both green and great looking Environmentally conscious connoisseur of great style will not find a car as good looking as Tesla from other electric car manufacturers. Click to download the PowerPoint version
  22. 22. Positioning Definition: Create "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors. Source: “Positioning: The Battle for your Mind”, Al Ries and Jack Trout, 1981 In the early days of LTE I was advising mobile service providers how they can differentiate their services to become more than “bit-pipes” connecting consumers to their favorite Internet website. One idea was to enrich user experience by combining contacts, messaging and news into a single app integrated into the phone screen that would make users more productive. By offering such a value add service, the carriers could position themselves as content providers. Click to download the PowerPoint version
  23. 23. Positioning Value proposition Competition What unique value do we offer to each target segment and how do we communicate it? How does our value proposition compare to closest viable alternatives that our customer has? Most companies fail to identify the closest viable alternatives to their product. Sometimes the closest viable alternative is status quo. Click to download the PowerPoint version
  24. 24. Positioning Example – Lyft Line Value proposition Competition What unique value do we offer to each target segment and how do we communicate it? How does our value proposition compare to closest viable alternatives that our customer has? Lyft Line: Flexibility and comfort of a taxi for the price close to a bus ticket” Unparalleled offer; for the duration of “MatchMuni” campaign the consumer only pays for a taxi ride the equivalent of the bus ticket Source: http://blog.lyft.com/matchmuni/ After the promotional campaign is over and the price of Lyft Line goes up it will still be anchored in consumer's mind as the cheapest taxi. Click to download the PowerPoint version
  25. 25. Source: “Positioning: The Battle for your Mind”, Al Ries and Jack Trout, 1981 Positioning – Timeless Slogans "You've tasted the German beer that's the most popular in America. Now taste the German beer that's the most popular in Germany." “Avis is only No. 2 in rent a cars. So why go with us? We try harder” Click to download the PowerPoint version
  26. 26. Pricing Definition: Pricing should be driven primarily by the value of the product to the customer. Source: “Pricing: A Value-Based Approach”, Robert J. Dolan, HBR, 2003 Deciding on the right price for your product or service is not a trivial task. You need to understand two things: • First, how important is your product to the customer? • Second, what are the affordability levels of the different segments? When I was building go-to-market plans at Nokia I sometimes recommended going after less affluent segments and subsidize the service through advertisement. Click to download the PowerPoint version
  27. 27. Value Based Pricing Atribute 1 Atribute 2 Atribute 3 Atribute 4 Your product 5 1 4 5 Competitor 1 2 5 2 1 Competitor 2 4 3 4 3 0 1 2 3 4 5 Comparison of attributes of your product against competition Total 15 10 14 Vertical axis: How does a customer perceive the value of the attribute. Click to download the PowerPoint version
  28. 28. Value Based Pricing Example – Uber Speed Comfort Cleanness Friendliness Muni Bus 1 1 0 2 Uber 5 5 5 5 Taxi 5 4 3 3 0 1 2 3 4 5 Comparison of attributes among San Francisco transportation options The price for Uber based on value it delivers is 33% more than a taxi. Total 4 20 15 Click to download the PowerPoint version
  29. 29. Value Based Pricing – Thought Process Source: http://www.projectjuice.com/; www.pressedjuicery.com $10.25 $8 How San Francisco consumers decide between two bottles of cold pressed almond milk: • Local • Certified organic None of the above Are “Local” and “Certified organic” attributes enough to justify $2.25 higher price? Or perhaps even $5? Click to download the PowerPoint version
  30. 30. Business Objectives Definition: Now that you understand your current situation, you’ve established a vision of where your company wants to be in the future, and that you’ve decided what types of problems you’ll be solving for your current segment it’s time to set concrete business objectives for the next year. Peter Drucker once said: “If you can't measure it, you can't manage it.” Measuring your success begins with setting quarterly goals that inspire strategic planning and give you a benchmark to regularly review your marketing tactics against. Click to download the PowerPoint version
  31. 31. Business Objectives Objective Timeline Plan E.g. Revenue targets, Profitability targets, Market share increase Q1, Q2, Q3 or Q4? What’s the strategy to achieving the goals? Click to download the PowerPoint version
  32. 32. Business Objectives Example - Theranos Objective Timeline Plan E.g. Revenue targets, Profitability targets, Market share increase Q1, Q2, Q3 or Q4? What’s the strategy to achieving the goals? Hit 1 million blood tests in 2015 By end of Q4 2015 Partnership with Walgreens to reach consumers at convenient for them locations Source: http://www.newyorker.com/magazine/2014/12/15/blood-simpler https://theranos.com/press/theranos-selects-walgreens-as-a-long-term-partner Theranos blood test is pain-free, 50% cheaper and uses only 0.1% of blood amount required by traditional methods. Walgreens is the nation’s largest retail pharmacy chain with more than 8,100 neighborhood pharmacies) required by traditional methods. Click to download the PowerPoint version
  33. 33. Definition: What types of collateral do you need to create/update to communicate the unique value proposition of your product to target segments? At Riverbed I was responsible for a multiproduct solution launch and demand generating campaign. Naturally, I had to create a lot of content assets. The content pieces with the highest number of views and shares on social media had three things in common: • they all contained beautiful visuals • told a personal story • and presented fresh and often provocative stats or statements. As Walt Disney said: “I would rather entertain and hope that people learned something than educate people and hope they were entertained.” Marketing Collateral Click to download the PowerPoint version
  34. 34. Marketing Collateral Name Timeline Plan E.g. Case study, product brochure, ROI study, whitepaper, video, inforgraphic, thought leadership blog, byline article, industry publications Q1, Q2, Q3 or Q4? Who and how will produce the collateral? (Internal teams, ad agencies) Click to download the PowerPoint version
  35. 35. Marketing Collateral Example - Dropbox Name Timeline Plan E.g. Case study, product brochure, ROI study, whitepaper, video, inforgraphic, thought leadership blog, byline article, industry publications Q1, Q2, Q3 or Q4? Who and how will produce the collateral? (Internal teams, ad agencies) Update the website with the new offering Q2 2014 Content: Product Marketing Design: Web Team Document customer testimonials in video format Q2 2014 Script: Customer Rep + Product Marketing Shoot: Video Team Source: http://techcrunch.com/2014/04/09/dropbox-hits-275m-users-and-launches-business-product-to-all/ Sample collateral production plan for Dropbox for Business launch on April 9th 2014 Click to download the PowerPoint version
  36. 36. Source: http://www.brainshark.com/ideas-blog/2013/july/what-is-sales-enablement-3-defintions.aspx Wolf of Wall Street Sales Training Video: https://www.youtube.com/watch?v=sxRStrx8xtc Sales Enablement Definition: A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations. A common mistake that many companies make is not to close the loop on sales enablement. What do I mean by that? Well, it is not enough to create a sales playbook and upload it to SharePoint or Dropbox. You need to ensure that every sales rep lives it. My favorite example of effective enablement is sales training scene from “The Wolf of Wall Street”. Click to download the PowerPoint version
  37. 37. Sales Enablement Name Timeline Plan E.g. Sales playbook, case study with proof points, product brochure, ROI study, whitepaper, video, inforgraphic Q1, Q2, Q3 or Q4? Who and how will produce the collateral? (Internal teams, ad agencies) Click to download the PowerPoint version
  38. 38. Sales Enablement Example - Marketo Name Timeline Plan E.g. Sales playbook, case study with proof points, product brochure, ROI study, whitepaper, video, inforgraphic Q1, Q2, Q3 or Q4? Who and how will produce the collateral? (Internal teams, ad agencies) Sales playbook: target audience, questions to ask, pain points to find, solutions to offer, benefits to show and proof points N/A Develop buyer personas to help sales people understand buyers’ journey and align sales activities accordingly Training: regular product update calls, instructor led hands-on product and business value training, new hire onboarding N/A Ensure your salespeople are on top not only the latest product information but also market trends. Source: http://www.marketo.com/_assets/uploads/WP.Precision.Thinking12.pdf?20130115213859 http://www.marketo.com/_assets/uploads/Enterprise-Breakout-Mapping-to-Buyer-Personas-and-Journeys.pdf?20141219190143 Your offerings can have multiple buyers with different needs. Personalize your message to be heard in a crowded marketplace. According to @CEB_Marketing, 39% of the top performing reps are equipped to challenge their customers’ assumptions and push them outside of their comfort zone. In order to do so they need to know more about customer’s marketplace that the customer himself. Click to download the PowerPoint version
  39. 39. Promotion Strategy Definition: Promotion includes all the activities of the company undertakes to communicate and promote its products to the target market. Source: “Marketing Management”, 14th Edition”, Philip Kotler The best way to convey your product value to prospective customers is through the stories of your existing customers. When I was responsible for Riverbed’s corporate messaging at our main events I would start a presentation with a customer success story. Because I wanted my audience to remember Riverbed as a company behind Gilt Groupe’s ability to flawlessly serve 100,000 e- commerce customers per second. Stories stick, tech jargon goes over your audience’s head. 90% of tech products are advertised as “leading brand, positive ROI, cutting edge etc.” It’s so hard sometimes to understand what the company is actually doing! Click to download the PowerPoint version
  40. 40. Promotion Strategy Name Timeline Plan E.g. Advertising, publications, campaigns, spokespeople Q1, Q2, Q3 or Q4? How are you going to achieve your promotional goals? Click to download the PowerPoint version
  41. 41. Promotion Strategy - Example Name Timeline Plan Industry events – trade shows, awards Main event in October Dreamforce: company’s signature event attracts over 45000 attendees Publications and analysts - Feature byline articles, participate in product evaluations, brief industry analysts ongoing Dreamforce is known for partnering with industry gurus (e.g. Tony Robbins) to independently validate and promote their solutions Email campaign – nurture leads ongoing If you download a document from salesforce.com, a sales rep will contact you Website – frequently updated product information and relevant thought leadership content ongoing Upload latest marketing materials your website and track the number of views Social media – join conversations ongoing Online omnipresence Ads - digitally (LinkedIn, Google) and traditionally (print, taxis) ongoing Billboards in prime spots along Hwy 101 Source: http://www.bizjournals.com/sanfrancisco/subscriber-only/2014/12/26/conventions--expos.html http://www.emarketer.com/Article.aspx?R=1008929&ecid=a6506033675d47f881651943c21c5ed4 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Enterprise customers are already 57% along in the purchasing process before they engage with their suppliers @CEB_Marketing. Click to download the PowerPoint version
  42. 42. Distribution Plan Definition: How are you going to reach your customers? At Riverbed, only 10% of revenue comes from direct sales. Great channel partners can help you reach customer segments that are too expensive to serve through direct sales force. They will also help promote and let customers discover your product if it’s embedded in their broader offering. For example, a multinational organization turns to BT Global Services to sign an MPLS contract. It’s a great time for a BT sales rep to introduce the customer to the benefits of application acceleration solutions from Riverbed that can enhance customer’s MPLS deployment. Click to download the PowerPoint version
  43. 43. Distribution Plan Type Timeline Plan E.g. Direct and indirect sales Q1, Q2, Q3 or Q4? What do you need to do to enable your sales channel? Click to download the PowerPoint version
  44. 44. Distribution Plan Example - Suse Name Timeline Plan E.g. Direct and indirect sales Q1, Q2, Q3 or Q4? What do you need to do to enable your sales channel? Direct Sales – customers buy from your website or place an order with a sales rep N/A Suse server sold on www.suse.com Indirect Sales – customers discover and buy your product from a partner, in this case AWS is a cloud provider N/A Suse server sold through AWS Marketplace Source: https://www.suse.com/ and https://aws.amazon.com/marketplace/pp/B007O0H35O Click to download the PowerPoint version
  45. 45. Offers Definition: How are you going to convince your customers to try your product? A free trial is a great way to demonstrate the value of your software product. At Riverbed, prospective buyers can instantly check how much faster their website load if they used our web content acceleration software. Click to download the PowerPoint version
  46. 46. Offers Type Timeline Plan E.g. Free trial, free basic version with upgrade options, how many different offers Q1, Q2, Q3 or Q4? What’s the plan to prepare and launch different offers? Click to download the PowerPoint version
  47. 47. Offers Example - Breather Name Timeline Plan E.g. Free trial, free basic version with upgrade options, how many different offers Q1, Q2, Q3 or Q4? What’s the plan to prepare and launch different offers? Free trial - Customers want to try new products and discover their benefits before they are ready to commit to a purchase Ongoing Breather offers a free hour at any of the spaces they rent for first time user Free rental credit for friends referrals – an incentive to spread the word about the product Ongoing A win-win offer to give a free product trial to friends and acquaintances plus and gain free Breather hours Click to download the PowerPoint version
  48. 48. Conversion Strategy Definition: What’s your plan to capture, nurture and eventually convert your leads into paying customers? The key to converting prospects into customers is continuous communication that creates value for the prospect at each touch point. At Riverbed, the first step of lead nurturing campaign is to understand the potential buyers’ profiles to always present them with relevant content. Click to download the PowerPoint version
  49. 49. Conversion Strategy Type Timeline Plan E.g. How to convert a viewer browsing the website into a lead, how to convert a free trial user into a paying customer? How often do we attempt to engage with the prospect? What’s the plan to prepare and launch different conversion strategies? Click to download the PowerPoint version
  50. 50. Conversion Strategy Example - DocuSign Source: http://www.techtarget.com/downloads/research/2013_Media_Consumption_Report.pdf Type Timeline Plan E.g. How to convert a viewer browsing the website into a lead, how to convert a free trial user into a paying customer? How often do we attempt to engage with the prospect? What’s the plan to prepare and launch different conversion strategies? Add to database: • Respondents to direct email campaign • Viewers of online demos and thought leadership webinars • Leads from trade shows Customer signs up for a 1-month free trial Before the trial period is over, offer another 2 months free of charge if they sign up for paid service Advertise your product online and once the prospect visits your website, offer a free trial Segment the database to deliver target communication in optimal intervals to nurture your leads If the customer does not respond to offers, start nurturing Send relevant third party or in house content The majority of technology buyers worldwide view a minimum of 4 pieces of content before they begin to build a short- list of vendors. (TechTarget) Click to download the PowerPoint version
  51. 51. Partnerships Definition: Explore and evaluate synergies for achieving your business objectives by partnering with another entity. Riverbed and Microsoft partnership is a win-win situation. Office 365 and SharePoint are some of the most important user workloads that Riverbed accelerates. Thanks to Riverbed, Microsoft customers can enjoy great performance of their most critical business applications. Thanks to Microsoft, Riverbed gets access to a huge sales force that pitches application acceleration together with the application itself. Click to download the PowerPoint version
  52. 52. Partnerships Name Timeline Plan What strategic objectives does the partner help accomplish? Q1, Q2, Q3 or Q4? What’s the plan to set up and maintain the partner relationships? Click to download the PowerPoint version
  53. 53. Partnerships Example - Walgreens Name Timeline Plan What strategic objectives does the partner help accomplish? Q1, Q2, Q3 or Q4? What’s the plan to set up and maintain the partner relationships? Walgreen’s goal is to transform from community pharmacy into a health and wellness center. Partnering with Theranos helps Walgreen’s offer a differentiated patient experience through affordable, painless and on-demand lab testing. N/A Offer Theranos lab testing in a few locations in the beginning and grow to cover over 8000 pharmacies. Source: http://www.newyorker.com/magazine/2014/12/15/blood-simpler http://www.walgreens.com/pharmacy/lab-testing/home.jsp A great partnership creates synergy for both partners. Click to download the PowerPoint version
  54. 54. Timeline Definition: A marketing plan should include a high level calendar that outlines specific tactics that will be undertaken for a 12-month period. Source: http://www.marketsmartb2b.com/downloads/Market-Smart-B2B-Marketing-Calendar.pdf The key learning from my most successful projects at Nokia, Cisco and Riverbed? They all had a clearly defined plan with milestones and actions necessary to hit these milestones on time. Click to download the PowerPoint version
  55. 55. Timeline Q1 Milestone 1 Milestone 2 Q2 Milestone 1 Milestone 2 Q3 Milestone 1 Milestone 2 Q4 Milestone 1 Milestone 2 Key Activity 1 Key Activity 2 Key Activity 1 Key Activity 2 Key Activity 1 Key Activity 2 Key Activity 1 Key Activity 2 Click to download the PowerPoint version
  56. 56. References Brands’ logos referenced in this presentation are copyright protected. Click to download the PowerPoint version
  57. 57. References Click to download the PowerPoint version
  58. 58. Connect with Justyna @justyna_bak linkedin.com/in/just ynambak techsurprises.com Click to download the PowerPoint version

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