Pontiflexfor advertisers


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  • Pontiflexfor advertisers

    1. 1. The Industry’s Leading Email and Social Acquisition Platform Reach Real People. Get Real Results.
    2. 2. A Little About Us <ul><li>Who we are </li></ul><ul><ul><li>Pontiflex is the industry’s leading email and social acquisition platform, accessible via our patent-pending Pontiflex AdLeads™ platform. </li></ul></ul><ul><li>What this means for you </li></ul><ul><ul><li>Our enabling technology helps brands, organizations and direct marketers connect and engage with people through e-mail, social, and special online promotions. </li></ul></ul><ul><li>Employees and offices </li></ul><ul><ul><li>40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India </li></ul></ul><ul><li>Executive team </li></ul><ul><ul><li>Involved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy </li></ul></ul>
    3. 3. Brands are moving from broadcasting…
    4. 4. … to engagement through Twitter Groups <ul><li>Email Groups </li></ul><ul><li>Facebook Groups </li></ul><ul><li>Twitter Groups </li></ul><ul><li>Community Site Groups </li></ul>
    5. 5. Brand communities are not made up of anonymized impressions…. Groups Are Comprised of People … they’re made up of groups of actual people who are interested in the brand.
    6. 6. 500 million users 75 million users 46 million users Email: 2 Million Users Facebook: 359,114 Users Twitter: 25,000 Users 5 million+ moms 12 million plus email subscribers Both publishers and advertisers are moving from impressions to user data Brands Measure Success with Actual Users
    7. 7. <ul><li>Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies? </li></ul><ul><li>96% of people are willing to share their email address. </li></ul><ul><li>Only 12% are willing share social media information. </li></ul>Source: Harris Interactive Survey September 2009 Email is the Gateway to other Social Media
    8. 8. Banner Email Search Sign-up form CPM/CPC <ul><li>Ad Units </li></ul><ul><li>Registration path </li></ul><ul><li>Transaction path </li></ul><ul><li>Lead banners </li></ul><ul><li>Mobile ads </li></ul>CPL falloff falloff Unlike CPM and CPC, with Pontiflex, there’s no landing page and no drop off The Most Direct Way to Acquire an Email
    9. 9. How Brands Are Engaging Users Subscriber Acquisition Trial Program Distribution Social Media Development Custom Direct Response
    10. 10. The Pontiflex Solution
    11. 11. <ul><li>Build and manage all your lead generation campaigns in one convenient place: </li></ul><ul><ul><li>Simple campaign setup </li></ul></ul><ul><ul><li>Transparent publisher selection </li></ul></ul><ul><ul><li>Easy creative implementation </li></ul></ul><ul><ul><li>Streamlined reporting and optimization </li></ul></ul>Welcome to AdLeads
    12. 12. Simple Campaign Setup <ul><li>Set campaign purpose and goals </li></ul><ul><li>Select target audience demographics </li></ul><ul><li>Define required fields </li></ul>
    13. 13. Transparent Publisher Selection <ul><li>Sites and pricing are recommended based on your campaign needs </li></ul><ul><li>Filter sites by demographic information </li></ul><ul><li>Always see where your ads are running with complete transparency </li></ul>
    14. 14. Connect Once™ to Pontiflex… … and connect to the entire CPL Market
    15. 15. Easy Creative Implementation <ul><li>Build your ads in various ad sizes: </li></ul><ul><ul><li>125x125 </li></ul></ul><ul><ul><li>120x60 </li></ul></ul><ul><ul><li>88x31 </li></ul></ul><ul><ul><li>AdUnit X </li></ul></ul><ul><li>Quickly upload all images and text with just a few clicks </li></ul><ul><li>Tip : the Pontiflex team can help with best practices for creative optimization. </li></ul>
    16. 16. Streamlined Reporting & Optimization <ul><li>Access real time online reporting </li></ul><ul><li>Leads are tracked, validated, and de-duplicated in real time </li></ul><ul><li>Full transparency allows immediate optimization of campaign </li></ul>
    17. 17. How Pontiflex Signup Ads Work
    18. 18. How It Works Initial Visit <ul><ul><li>A user visits a site relevant to their interests, lifestyle, and hobbies </li></ul></ul>
    19. 19. How It Works Registration Page <ul><ul><li>The user decides to interact with the site by registering to become a member, signing up for a newsletter, or purchasing a product </li></ul></ul>
    20. 20. Offer Page How It Works <ul><ul><li>After registering, the user is shown relevant offers that may be of interest to them </li></ul></ul><ul><ul><li>Upon selecting an offer and hitting “Submit” the lead information is sent to Pontiflex </li></ul></ul>
    21. 21. Types of Ad Placements How It Works <ul><ul><li>Registration path creative </li></ul></ul><ul><ul><ul><li>Run ads transparently on the registration paths of premium websites. </li></ul></ul></ul><ul><ul><li>Sign-up banners </li></ul></ul><ul><ul><ul><li>Say goodbye to landing pages. Capture user information directly within the banner. Pay only for sign-ups – not for wasted impressions. </li></ul></ul></ul><ul><ul><li>Mobile creative </li></ul></ul><ul><ul><ul><li>Run ads contextually within mobile sites and apps. People tap o-n your ad s and sign up. </li></ul></ul></ul>
    22. 22. How It Works Autoresponder Email <ul><li>Autoresponder emails allow you to: </li></ul><ul><ul><li>Start engaging new leads immediately </li></ul></ul><ul><ul><li>Offer new members discounts and promotions </li></ul></ul><ul><ul><li>Encourage users to connect with your brand through social media </li></ul></ul>Every qualified lead deserves a “thank you”
    23. 23. <ul><li>Most Direct Solution </li></ul><ul><ul><li>Pontiflex provides the most direct way to connect to start conversations with people interested in your brand </li></ul></ul><ul><li>Brand Specific </li></ul><ul><ul><li>All signups are specific to your brand and are never resold to anyone else </li></ul></ul><ul><li>Top Tier Publishers </li></ul><ul><ul><li>Reach online, mobile, and social publishers through one, convenient platform </li></ul></ul><ul><li>Fully Transparent </li></ul><ul><ul><li>Always know exactly where all of your ads are running </li></ul></ul><ul><li>Easy to Manage </li></ul><ul><ul><li>Robust AdLeads system makes campaign management simple and straightforward </li></ul></ul>Summary of Key Values and Benefits
    24. 24. We’re Proud to Work with
    25. 25. What People are Saying “ Using Pontiflex’s technology HUGGIES was able to reach moms with the right message.” “ We acquire more than half of our new subscribers through Pontiflex.” “ People acquired through Pontiflex were more engaged than even organic sign-ups.” “ New York City’s 10 Hottest Tech Startups” “ Advertisers will pay for a different kind of access to new readers.” “ A transparent and highly scalable solution.”
    26. 26. Thank You! Salesperson Name Salesperson Title [email_address] Salesperson Phone