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Technologies in
Personalized Medicine

      Luis Carlos Campo
        GE Healthcare



        May 24th, 2012
“ The doctor of
the future will
give no medicine
but will interest
his patients in the
care of the
human frame, in
diet and in the
cause and
prevention of
disease .”
Early stage: PREVENTION       Early stage: BLUEPRINT




                          +
Oncology: 2.9M case diagnose / year




    Response to therapy: 25%
If we’re all different….




We can´t content with «one size fits all»
Current response to therapies
                                    % who respond
  Category of Disease
                                      to therapy
                                                                                Deterioration of
 Analgesics for pain                         80%
                                                                                patient’s quality
 Asthma                                      60%                                     of life
 Cardiac Arrythmias                          60%

 Schizophrenia                               60%

 Migraine (acute)                            52%

 Migraine (prophylaxis)                      50%
                                                                                 Increase cost of
 Rheumatoid Arthritis                        50%
                                                                                    healthcare
 Osteoporosis                                48%

 HCV                                         47%

 Alzheimer’s Disease                         30%

 Oncology                                    25%

                 *Source:http://www.fda.gov/Drugs/DevelopmentApprovalProcess/DevelopmentResources/Dr
                 ugInteractionsLabeling/ucm114848.htm
Pharma’s transition to bio-therapeutics
  Opportunity growing for bio-therapeutics     Pharma business model is changing

     Pharma annual sales trend                              Medium efficiency

     Traditional
                         Bio-therapeutics
   Pharmaceuticals

   Sales ▼ $17B          Sales ▲ $23B




       Pharma M&A to access                                  High efficiency
      bio-therapeutics content
 2009 Roche                                   Targeted
                                                patient,
     Genentech                                              Molecular diagnostics
                                             personalized
                                              treatment
 2009 Amgen                      Immunex
 2008 AstraZeneca
                                               Precise molecular diagnostics needed
     Medimmune
                                                to pinpoint patients who will respond
 2008 Takeda                     Millenium
 2008 Lilly
Personalized medicine


                                                In Vivo[18F]AH110690 PET Imaging
                                                         90 – 120 min summation
                                                                                           In Vitro
    One
  size fits
     all                The           +        Alzheimer’s Disease   Age matched control




                 right treatment                                      Complete
                       for the                                        Diagnostic
                   right person                                        Solution


              Targeted drugs need powerful diagnostics
Who are we? What do we do?
General Electric (GE) today
GE Energy – 30%          GE Healthcare – 18%   GE Capital – 30%




GE Transportation – 3%   GE Aviation – 13%     GE Home & Business –
                                               6%




         Power&
                                                           $12.6B earnings
         Water
              A conglomerate of very diverse businesses   $14.7B cash flow
$17B broad technology portfolio
 Diagnostic & Clinical        Information
                                                  Molecular Medicine
     Equipment           technologies & Service
                                                     ~ 10% revenue
    ~ 46% revenue            ~ 34% revenue



          Diagnostic                 Electronic            Bio
          Imaging                    Medical               Process
                                     Records
                                     (EMR)
                                                            Protein &
           Clinical                 Picture                 cell science
           Products                 Archiving
                                    (PACS)
                                                            Contrast
                                                            Media
                                    Clinical &
          Home
                                    Service                Molecular
          Health
                                    Solutions              Diagnóstics
Global Healthcare challenges
Global Healthcare challenges
          Populations aging                           …and demand is growing
  • 2030: the number of people over               • Global number of Alzheimer’s patients
    65 will                                         will grow from 36 million in 2009 to 66
      − Increase 140% in developing                 million in 2030 and 115 million in 2050
        world                                     • Global number of cancer patients is
      − Increase 51% in developed                   predicted to grow from 10.1 million in
        world                                       2000 to 15.7 million in 2020

  • 48.6% relative lifetime healthcare            • US: chronic disease up 80% and
    expenditure is expended after age 65            spending up 260% over last 20 years.
                                                    Spend to increase 2.5X by 2023
   8.0                                                                Healthcare spend (%)
             7.4
                      6.5                                             GDP (%)
                                4.6        4.2
                                                    3.4                2.2
    3.9       4.2      3.5                                    3.3                1.6
                                 2.0        2.2                1.4      1.5
                                                     1.2                          1.2
   KOR       POL       TUR      GBR        OECD     USA       MEX      JPN       DEU
                                                                                        2000-08


                    Healthcare expenditure outpacing GDP growth
Statistical data: age of population in Spain
                              in 2000                       in 2050

                                             SPAIN
                  MEN                                                       WOMEN
                                              85+
                                             80 - 84
                                             75 - 79
                                             70 - 74
                                             65 - 69
                                             60 - 64
                                             55 - 59
                                             50 - 54
                                             45 - 49
                                             40 - 44
                                             35 - 39
                                             30 - 34
                                             25 - 29
                                             20 - 24
                                             15 - 19
                                             10 - 14
                                              5-9
                                              0-4
  ,10   ,8   ,6         ,4   ,2         ,0             ,0         ,2   ,4       ,6   ,8   ,10




                  > 65 years: from 17% in 2000 to 36% in 2050
What’s GE Healthcare doing?
GE strategy addresses trends in healthcare
     Innovation that is        Broader products portfolio and
 1   clinically and            in-country-for-country (ICFC)
     economically relevant     products



                               Technologies and solutions to
 2   The industralization of
     healthcare
                               help hospitals work better and
                               reduce variability



                               Investing in game changing
     The digitalization of
 3   healthcare
                               Healthcare IT (HCIT)
                               technologies


                               Molecular diagnostics to detect
     Diagnostics and           disease & match the right drug.
 4   therapy moving to         Life sciences tools to enable
                               the next generation of bio-
     molecular level
                               therapeutics
GE HC – Enables Personalized Medicine
    The way we look at disease is                         Assembling the necessary
             changing                                       technologies to lead
    Imaging             Molecular imaging
                         Molecular Diagnostics

   Mammography              Molecular Biopsy Tools          In-Vivo Diagnostics
                  Tumor                     IHC Stain


                  +                                                  +

                                             Gene
                      Molecular pathology
                                             sequencing


                                  Responders
                                                            In-Vitro Diagnostics
                                  Precise therapy
 Toxic                  No        requires precise
 impact                 impact
                                  diagnostics                        +
     Patient populations
CLARIENT: pathology test services
Entry to the market via services

 Clarient acquired Dec 2010
 ~ 450 employees, 300 tests for Cancer Diagnostics
 Great reputation, customer base of >2,000 pathologists in the US
 Ongoing globalization using GEHC infrastructure
 Introduction of proprietary innovative technology for pathology

         Generit         Genetic          Protein           Cell
         Fingerprint     messages         Expression        Function
Digital Pathology
High throughput with slide digitalization
 From glass                      To digital
                                                 Digitize, annotate
  Stain A          Her 2

  Stain B
                   p53
                                    Share
  Stain C
                   Ki67




              Digitalization improves capacity; enables quick
                     and accurate share of information
Alzheimer’s Disease
… an unmet need for complete Dx solution




              Enabling First Generation of Disease Modifying Drugs
        The imaging agents described are not approved for use by the FDA or any other health regulatory agency
Radiology & Pathology: enablers of
personalized medicine
 Early detection              Complete patient diagnostics                    Personalized therapy


  GP                     Radiologist                   Pathologist            Oncologist

                                            Image-
                                             guided
                                            biopsies


                                                         Biopsy              Treatment decision
  Screening                Imaging
                                                         analysis            and monitoring
   Suspicion of cancer, more tests needed              Definitive diagnostic… tissue-based today
   Radiology imaging for mass
                                                       Advanced diagnostic… activity, molecular
   confirmation, location
   Therapy selection limited                           Enables specific therapy selection
Becoming the leader in diagnostics focused
on personalized medicine

  Diagnostic                        Biomarker
  equipment       In vivo          development
                                                     Personalized
                                                 medicine: multiple
                Right drug to
               Right drug to the
                  the right                          components
                   patient
                 right patient
                                                     GE Healthcare
                                                 makes it happen today !
    Biopsy                           Digital
                 In vitro           pathology
   analysis
Thank you !!

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Campo, Luis - Technologies in Personalized Medicine

  • 1. Technologies in Personalized Medicine Luis Carlos Campo GE Healthcare May 24th, 2012
  • 2. “ The doctor of the future will give no medicine but will interest his patients in the care of the human frame, in diet and in the cause and prevention of disease .”
  • 3. Early stage: PREVENTION Early stage: BLUEPRINT +
  • 4. Oncology: 2.9M case diagnose / year Response to therapy: 25%
  • 5. If we’re all different…. We can´t content with «one size fits all»
  • 6. Current response to therapies % who respond Category of Disease to therapy Deterioration of Analgesics for pain 80% patient’s quality Asthma 60% of life Cardiac Arrythmias 60% Schizophrenia 60% Migraine (acute) 52% Migraine (prophylaxis) 50% Increase cost of Rheumatoid Arthritis 50% healthcare Osteoporosis 48% HCV 47% Alzheimer’s Disease 30% Oncology 25% *Source:http://www.fda.gov/Drugs/DevelopmentApprovalProcess/DevelopmentResources/Dr ugInteractionsLabeling/ucm114848.htm
  • 7. Pharma’s transition to bio-therapeutics Opportunity growing for bio-therapeutics Pharma business model is changing Pharma annual sales trend Medium efficiency Traditional Bio-therapeutics Pharmaceuticals Sales ▼ $17B Sales ▲ $23B Pharma M&A to access High efficiency bio-therapeutics content 2009 Roche Targeted patient, Genentech Molecular diagnostics personalized treatment 2009 Amgen Immunex 2008 AstraZeneca Precise molecular diagnostics needed Medimmune to pinpoint patients who will respond 2008 Takeda Millenium 2008 Lilly
  • 8. Personalized medicine In Vivo[18F]AH110690 PET Imaging 90 – 120 min summation In Vitro One size fits all The + Alzheimer’s Disease Age matched control right treatment Complete for the Diagnostic right person Solution Targeted drugs need powerful diagnostics
  • 9. Who are we? What do we do?
  • 10. General Electric (GE) today GE Energy – 30% GE Healthcare – 18% GE Capital – 30% GE Transportation – 3% GE Aviation – 13% GE Home & Business – 6% Power& $12.6B earnings Water A conglomerate of very diverse businesses $14.7B cash flow
  • 11. $17B broad technology portfolio Diagnostic & Clinical Information Molecular Medicine Equipment technologies & Service ~ 10% revenue ~ 46% revenue ~ 34% revenue Diagnostic Electronic Bio Imaging Medical Process Records (EMR) Protein & Clinical Picture cell science Products Archiving (PACS) Contrast Media Clinical & Home Service Molecular Health Solutions Diagnóstics
  • 13. Global Healthcare challenges Populations aging …and demand is growing • 2030: the number of people over • Global number of Alzheimer’s patients 65 will will grow from 36 million in 2009 to 66 − Increase 140% in developing million in 2030 and 115 million in 2050 world • Global number of cancer patients is − Increase 51% in developed predicted to grow from 10.1 million in world 2000 to 15.7 million in 2020 • 48.6% relative lifetime healthcare • US: chronic disease up 80% and expenditure is expended after age 65 spending up 260% over last 20 years. Spend to increase 2.5X by 2023 8.0 Healthcare spend (%) 7.4 6.5 GDP (%) 4.6 4.2 3.4 2.2 3.9 4.2 3.5 3.3 1.6 2.0 2.2 1.4 1.5 1.2 1.2 KOR POL TUR GBR OECD USA MEX JPN DEU 2000-08 Healthcare expenditure outpacing GDP growth
  • 14. Statistical data: age of population in Spain in 2000 in 2050 SPAIN MEN WOMEN 85+ 80 - 84 75 - 79 70 - 74 65 - 69 60 - 64 55 - 59 50 - 54 45 - 49 40 - 44 35 - 39 30 - 34 25 - 29 20 - 24 15 - 19 10 - 14 5-9 0-4 ,10 ,8 ,6 ,4 ,2 ,0 ,0 ,2 ,4 ,6 ,8 ,10 > 65 years: from 17% in 2000 to 36% in 2050
  • 16. GE strategy addresses trends in healthcare Innovation that is Broader products portfolio and 1 clinically and in-country-for-country (ICFC) economically relevant products Technologies and solutions to 2 The industralization of healthcare help hospitals work better and reduce variability Investing in game changing The digitalization of 3 healthcare Healthcare IT (HCIT) technologies Molecular diagnostics to detect Diagnostics and disease & match the right drug. 4 therapy moving to Life sciences tools to enable the next generation of bio- molecular level therapeutics
  • 17. GE HC – Enables Personalized Medicine The way we look at disease is Assembling the necessary changing technologies to lead Imaging Molecular imaging Molecular Diagnostics Mammography Molecular Biopsy Tools In-Vivo Diagnostics Tumor IHC Stain + + Gene Molecular pathology sequencing Responders In-Vitro Diagnostics Precise therapy Toxic No requires precise impact impact diagnostics + Patient populations
  • 18. CLARIENT: pathology test services Entry to the market via services Clarient acquired Dec 2010 ~ 450 employees, 300 tests for Cancer Diagnostics Great reputation, customer base of >2,000 pathologists in the US Ongoing globalization using GEHC infrastructure Introduction of proprietary innovative technology for pathology Generit Genetic Protein Cell Fingerprint messages Expression Function
  • 19. Digital Pathology High throughput with slide digitalization From glass To digital Digitize, annotate Stain A Her 2 Stain B p53 Share Stain C Ki67 Digitalization improves capacity; enables quick and accurate share of information
  • 20. Alzheimer’s Disease … an unmet need for complete Dx solution Enabling First Generation of Disease Modifying Drugs The imaging agents described are not approved for use by the FDA or any other health regulatory agency
  • 21. Radiology & Pathology: enablers of personalized medicine Early detection Complete patient diagnostics Personalized therapy GP Radiologist Pathologist Oncologist Image- guided biopsies Biopsy Treatment decision Screening Imaging analysis and monitoring Suspicion of cancer, more tests needed Definitive diagnostic… tissue-based today Radiology imaging for mass Advanced diagnostic… activity, molecular confirmation, location Therapy selection limited Enables specific therapy selection
  • 22. Becoming the leader in diagnostics focused on personalized medicine Diagnostic Biomarker equipment In vivo development Personalized medicine: multiple Right drug to Right drug to the the right components patient right patient GE Healthcare makes it happen today ! Biopsy Digital In vitro pathology analysis