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Generating Viral Leads with B2B Video Campaign
- 1. Viral Videos: How to Generate & Measure New Leads Pam O'Neal Mickelson , Senior Director of Marketing Communications NetQoS Inc. Monday, October 29, 2007
- 5. Netcosm Viral Gallery © 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
- 6. Netcosm Viral Gallery © 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you. Offer
- 7. Netcosm Viral Gallery © 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
- 8. NetQoS Viral Launch Timeline © 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
- 11. Weighted Market Exposure © 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you. 41% Increase
- 12. Netcosm Traffic Conversion © 2007 MarketingSherpa Inc. This presentation is not for distribution. Thank you.
Editor's Notes
- Thank you to MS Pam O’Neal 20 years in high tech b2b, Today - Sr Dtr at NetQoS – network performance management products early success in the new world of blogging, social media, wikipedia, viral marketing That’s why I’m here. Show low cost, highly successful B2B viral with the use of slick production and hot celebs Tired of clever, highly produced, nothing that I can realistically use. Not going to see here. Couldn’t be less sexy or polished. What you will see is a case study you can use. metrics on how it performs vs. traditional campaigns. Lessons learned Another important thing you’ll learn is how to mitigate risk. How many of you consider yourselves risk takers? Willing to risk failure a few times before succeeding? Willing to go to top management and risk personal embarrassment? Do you have your Flip cam on you? OK, you guys are almost ready to go viral…. Viral mkt is about more than taking your message to an increasingly marketing averse audience. It’s about risk taking. fine line between success and failure. No opportunity to test your ideas. It’s difficult to convince management that it’s a good idea. No assurances that your idea will be the one that takes off. Worst of all, you never really know when it will backfire. But the great thing about walking a tight rope is that no one can pass you. So let’s get started…