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Il futuro dell'ecommerce? Everywhere-Commerce

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La mia presentazione a Urbino per Branding 2.0: l'ecommerce sarà ovunque, tra innovazioni tra social, logistica, modelli di business, mobile. Ecco alcuni esempi.

Published in: Business

Il futuro dell'ecommerce? Everywhere-Commerce

  1. 1. Gianluca(Diegoli(gianluca@diegoli.com(minimarke3ng.it(@gluca(E(verywhere)*commerce.pic(IG(@fraublucher1(
  2. 2. Mobile( Mul3channel(Social( Business(model(
  3. 3. •  i?mpazienza(•  acquisto(d’impulso(•  relazione(in3ma(•  trasparenza(totale(
  4. 4. the(mobile(money(
  5. 5. [customer(is(really(king]?commerce(
  6. 6. Mobile( Mul3channel(Social( Business(model(
  7. 7. temporary?ecommerce(
  8. 8. Il(brand(è(chi(vende,(non(chi(produce((di(nuovo?)(
  9. 9. E?co(n3nuous)mmerce(
  10. 10. abbonamento per bebè!(p)e(rsonal)?commerce(
  11. 11. Pricing(is(dead(
  12. 12. Star3ng(on(March(3,(Best(Buy(will(price(match(all(local(retail(compe3tors,(along(with(19("major(online(compe3tors"(in(all(product(categories,(whenever(a(customer(asks(for(it((Read(more:(hUp://www.businessinsider.com/best?buy?new?price?matching?policy?2013?2#ixzz2RvY93IxI(
  13. 13. Mobile( Mul3channel(Social( Business(model(
  14. 14. “sell(the(hole,(not(the(drill”((T.(LeviU)(websearchsocial.com(
  15. 15. Mi(diverto(e(quindi(compro((e(viceversa)(
  16. 16. E(ntertain)?commerce(
  17. 17. Everything(flows(
  18. 18. E(magazine)?commerce(
  19. 19. (Cont)e(nt)?commerce(
  20. 20. the(social(catalogue(
  21. 21. social(discovery(
  22. 22. Welcome(the(influsumer(
  23. 23. Social(proof(=(Zero(Fidelity(Era(
  24. 24. E?co(nsultant)mmerce(
  25. 25. Human(Commerce(
  26. 26. Makers(vs(Megabrands(
  27. 27. Mobile( Mul3channel(Social( Business(model(
  28. 28. local(pickup(
  29. 29. Crowd?commerce(
  30. 30. showrooming?commerce(
  31. 31. Online(meets(offline(meets(online(
  32. 32. Ci(sono(due(pesci(che(nuotano(e(a(un(certo(punto(incontrano(un(pesce(anziano(che(va(nella(direzione(opposta,(fa(un(cenno(di(saluto(e(dice:("Salve,(ragazzi.(Comè(lacqua?"(I(due(pesci(giovani(nuotano(un(altro(po,(poi(uno(guarda(laltro(e(fa("Che(cavolo(è(lacqua?”((“David(Foster(Wallace(–(Questa(è(l’acqua”(
  33. 33. Gianluca(Diegoli(Digital(Marke3ng(Consultant(gianluca@diegoli.com(minimarke3ng.it(@gluca(Grazie(:?)(

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