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10motivi per cui
i “creativi”
non fanno bene
al marketing x.0
Gianluca Diegoli
[mini]marketing
www.minimarketing.it
@gluca
1
il creativo voleva fare l'artista...
Creative Commons Flickr Terence J Sullivan
ma poi ha scoperto che quelli
del marketing pagano meglio.
Creative Commons Flickr Terence J Sullivan
2
il creativo 
ne sa più 
dei suoi
clienti e del
target,
sempre
Creative Commons Flickr practicalowl
3
il creativo
odia 
la soluzione
semplice
Creative Commons Flickr deviinregress
perché quella
incasinata si
presenta
meglio nel
portfolio
Creative Commons Flickr deviinregress
4
il creativo pensa
che riusare
qualcosa di buono
e migliorare
qualcosa di 
meno buono
sia riduttivo
Creative Commons Flickr...
meglio
reinventare
tutto 
da capo
Creative Commons Flickr Massics
5
il creativo, se
passa troppo
tempo sui social
media, si dissolve
Creative Commons Flickr Photo Works
capisce che ogni
suo colpo di genio
è già stato fatto
altrove, meglio 
e da tempo
Creative Commons Flickr Photo Works
e cade in una
depressione
profonda
Creative Commons Flickr Photo Works
6
il creativo sa 
qual è la migliore
user experience,
l'ha studiata 
tanto sui libri
che non serve
chiedere agli
utilizzator...
7
Creative Commons Flickr sierraromeo (sarah-ji)
il creativo
trova più facile
rappresentare
la realtà con la
finzione, che
c...
Creative Commons Flickr sierraromeo (sarah-ji)
se deve
rappresentare
la genuinità,
pensa subito a
un attore che
interpreta...
Creative Commons Flickr sierraromeo (sarah-ji)
perché la realtà
non trasmette
abbastanza
realtà,
secondo lui
8
Creative Commons Flickr Thomas Rockstar
il creativo ora
spesso crea
roba strana 
per la città, 
e la chiama
"ambient"
Creative Commons Flickr Thomas Rockstar
del resto, ha 
sempre voluto 
fare arte 
contemporanea 
di strada, 
qualunque cosa...
9
Creative Commons Flickr pierofix
il creativo non ha un sito in cui
non si trova nulla: sono gli altri
che hanno un monitor...
10
Creative Commons Flickr Tony2
per il creativo, la creatività 
non serve a semplificare la vita,
ma a renderla più creativa
10motivi per cui
i creativi
non fanno bene
al marketing x.0
Gianluca Diegoli
[mini]marketing
www.minimarketing.it
@gluca
p...
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10 motivi per cui i creativi non fanno bene al marketing x.0

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Presentazione al Festival della Creatività 2010, alla Casa della Creatività organizzata da ToscanaLab, Zoes e Fondazione Sistema Toscana http://2010.festivaldellacreativita.it/node/3850

Published in: Business, Sports
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10 motivi per cui i creativi non fanno bene al marketing x.0

  1. 1. 10motivi per cui i “creativi” non fanno bene al marketing x.0 Gianluca Diegoli [mini]marketing www.minimarketing.it @gluca
  2. 2. 1
  3. 3. il creativo voleva fare l'artista... Creative Commons Flickr Terence J Sullivan
  4. 4. ma poi ha scoperto che quelli del marketing pagano meglio. Creative Commons Flickr Terence J Sullivan
  5. 5. 2
  6. 6. il creativo  ne sa più  dei suoi clienti e del target, sempre Creative Commons Flickr practicalowl
  7. 7. 3
  8. 8. il creativo odia  la soluzione semplice Creative Commons Flickr deviinregress
  9. 9. perché quella incasinata si presenta meglio nel portfolio Creative Commons Flickr deviinregress
  10. 10. 4
  11. 11. il creativo pensa che riusare qualcosa di buono e migliorare qualcosa di  meno buono sia riduttivo Creative Commons Flickr Massics
  12. 12. meglio reinventare tutto  da capo Creative Commons Flickr Massics
  13. 13. 5
  14. 14. il creativo, se passa troppo tempo sui social media, si dissolve Creative Commons Flickr Photo Works
  15. 15. capisce che ogni suo colpo di genio è già stato fatto altrove, meglio  e da tempo Creative Commons Flickr Photo Works
  16. 16. e cade in una depressione profonda Creative Commons Flickr Photo Works
  17. 17. 6
  18. 18. il creativo sa  qual è la migliore user experience, l'ha studiata  tanto sui libri che non serve chiedere agli utilizzatori Creative Commons Flickr Yago1
  19. 19. 7
  20. 20. Creative Commons Flickr sierraromeo (sarah-ji) il creativo trova più facile rappresentare la realtà con la finzione, che con la verità
  21. 21. Creative Commons Flickr sierraromeo (sarah-ji) se deve rappresentare la genuinità, pensa subito a un attore che interpreta un tipo genuino
  22. 22. Creative Commons Flickr sierraromeo (sarah-ji) perché la realtà non trasmette abbastanza realtà, secondo lui
  23. 23. 8
  24. 24. Creative Commons Flickr Thomas Rockstar il creativo ora spesso crea roba strana  per la città,  e la chiama "ambient"
  25. 25. Creative Commons Flickr Thomas Rockstar del resto, ha  sempre voluto  fare arte  contemporanea  di strada,  qualunque cosa significhi
  26. 26. 9
  27. 27. Creative Commons Flickr pierofix il creativo non ha un sito in cui non si trova nulla: sono gli altri che hanno un monitor inadeguato
  28. 28. 10
  29. 29. Creative Commons Flickr Tony2 per il creativo, la creatività  non serve a semplificare la vita, ma a renderla più creativa
  30. 30. 10motivi per cui i creativi non fanno bene al marketing x.0 Gianluca Diegoli [mini]marketing www.minimarketing.it @gluca presentazione creata insieme a Alessandra Farabegoli www.alessandrafarabegoli.it @alebegoli

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