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Alternate Reality Games
for Enterprise
Education
Simon Brookes
Portsmouth Centre for Enterprise
A Project partly funded by...
http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg
Domain Knowledge
Business Finance
Marketing
...
Authentic
Experience
Fidelity of realism
AuthenticityofExperience
Lecture
Case Study
Role Play
Simulation
Trans-media story telling
Alternate Reality Gaming (ARG) is an experience that
encourages players (you!) to interact with ...
Every effort invested in
making the fictional world
seem real
Blur the boundary
between fiction and reality
Deep levels of
engagement with, and
immersion into, the fictional
(simulated) game world
• Level one, 20 Credit unit
• 12 week, “thickly authentic simulation”1
• Work in small groups
• Role-play employees of a t...
Imagemodifiedfromhttp://abduzeedo.com/surrealist-drawings-reality-must-die
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
Authentic Learning Activities for Enterprise Education- HEEG 2010
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Authentic Learning Activities for Enterprise Education- HEEG 2010

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A short talk I gave at a recent HEEG conference

Published in: Education
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Authentic Learning Activities for Enterprise Education- HEEG 2010

  1. 1. Alternate Reality Games for Enterprise Education Simon Brookes Portsmouth Centre for Enterprise A Project partly funded by HEEG
  2. 2. http://swearercenter.brown.edu/old-site/Projects/PSO/Lessons/BrainHandout.jpg Domain Knowledge Business Finance Marketing Sales Business Management Skills Communication Leadership Team working Networking Values/Beliefs/Attributes Behaviours Proactivity Risk taking Implementing Opportunity spotting Adaptability Self efficacy Determination Enthusiasm/motivation Challenging
  3. 3. Authentic Experience Fidelity of realism AuthenticityofExperience Lecture Case Study Role Play Simulation
  4. 4. Trans-media story telling Alternate Reality Gaming (ARG) is an experience that encourages players (you!) to interact with a fictional world using the real world to do it. http://www.giantmice.com/features/arg-quickstart/ Mobile phones in cakes Emails from characters Magazine adverts TV adverts Projections on buildings Websites and blogs Hidden Packages Solve problems
  5. 5. Every effort invested in making the fictional world seem real
  6. 6. Blur the boundary between fiction and reality
  7. 7. Deep levels of engagement with, and immersion into, the fictional (simulated) game world
  8. 8. • Level one, 20 Credit unit • 12 week, “thickly authentic simulation”1 • Work in small groups • Role-play employees of a turn-around company • Task is to revive a failing company • Basic marketing, business finance and personnel issues 1Shaffer, D. (2005) Epistemic Games. Retrieved 31st August 2010, from http://innovateonline.info/pdf/vol1_issue6/Epistemic_Games.pdf
  9. 9. Imagemodifiedfromhttp://abduzeedo.com/surrealist-drawings-reality-must-die

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