CULTURE AND
CIVILISATION 3
Polona Oblak, prof.
ASSESSMENT CRITERIA
Continuous assessment:
1. Speaking:
 In groups/ partner,
 T-S interraction (how active you are in cl...
WRITEN ASSIGNMENTS:
2. Written work:
 Reading comprehension (2 texts)
 Summary (2 teksts)
DEADLINES:
3. Did you follow the deadline:
 Homework
 Class assignments
 Within the group you were working in (self -
a...
MAKING BUSINESS
WITH DIFFERENT
CULTURES
BRANDING AND
ADVERTISING
SHARE OUR SIMILARITIES, CELEBRATE
OUR DIFFERENCES!
M. SCOTT PECK, AMERICAN AUTHOR
The limits of my language mean the limit...
1ST SESSION
LESSONS 1-3
WHAT IS CULTURE?
CHOOSE BEST FOUR AND JUSTIFY YOUR POINT.
Climate Language Historical events
Institutions Arts Social cust...
HOW IMPORTANT ARE THE FOLLOWING
THINGS IN OUR COUNTRY AT A BUSINESS
MEETING? A.) IMPORTANT; B.) NOT IMPORTANT; C.) BEST
AV...
CREATE YOUR BUSINESS CARD.
WRITE DOWN THE FOLLOWING:
Name: Languages spoken:
Age: Time with company:
Nationality: Why you ...
YOU ARE AT THE ADVERTISING
CONFERENCE IN BALI.
Walk around and meet
people. Introduce
yourself and your
product.
2ND SESSION:
LESSONS 4-7
WORK IN GROUPS OF 4. HOW DOES EACH
PIECE OF ADVICE COMPARE WITH THE
SITUATION IN SLOVENIA?
 Timing
 Greetings and polite...
WHAT ABOUT THE FOLLOWING:
 Distance when talking to people/ phisical contact
 Eye contact
 Gesture
 Greetings/ goodbye...
3RD SESSION
LESSONS 7 AND 8
BRANDS AND BRANDING
1. What is branding?
 brand·ed, brand·ing, brands , v
To mark with or as if with a hot iron. See Syno...
2. LIST SOME OF YOUR FAVOURITE BRANDS.
ARE THEY NATIONAL OR INTERNATIONAL?
WHAT QUALITIES OR IMAGE DOES EACH ONE
HAVE?
Val...
RANK THE WORLD’S TOP 10 BRANDS IN
ORDER. START WITH NO. 1!
Yes, you might have been right: No. 1 brand is:
http://www.chic...
ADVERTISING
WHAT MAKES A GOOD ADVERTISEMENT?
clever interesting funny inspiring Eye -
catching
powerful humorous shocking informative ...
FINAL PRESENTATION: THE GUIDELINES
DECIDE ON WHO IS GOING TO DO WHAT:
Your group needs to report about the following:
1. c...
Kic3 making business with different cultures
Kic3 making business with different cultures
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Kic3 making business with different cultures

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Kic3 making business with different cultures

  1. 1. CULTURE AND CIVILISATION 3 Polona Oblak, prof.
  2. 2. ASSESSMENT CRITERIA Continuous assessment: 1. Speaking:  In groups/ partner,  T-S interraction (how active you are in class)  Presentation
  3. 3. WRITEN ASSIGNMENTS: 2. Written work:  Reading comprehension (2 texts)  Summary (2 teksts)
  4. 4. DEADLINES: 3. Did you follow the deadline:  Homework  Class assignments  Within the group you were working in (self - assessment)
  5. 5. MAKING BUSINESS WITH DIFFERENT CULTURES BRANDING AND ADVERTISING
  6. 6. SHARE OUR SIMILARITIES, CELEBRATE OUR DIFFERENCES! M. SCOTT PECK, AMERICAN AUTHOR The limits of my language mean the limits of my world. Ludvig Wittgenstein (1889 - 1951), Austrian philosopher
  7. 7. 1ST SESSION LESSONS 1-3
  8. 8. WHAT IS CULTURE? CHOOSE BEST FOUR AND JUSTIFY YOUR POINT. Climate Language Historical events Institutions Arts Social customs and traditions Ideas and believes Cuisine Religion Geography Ceremonies and festivals Architecture
  9. 9. HOW IMPORTANT ARE THE FOLLOWING THINGS IN OUR COUNTRY AT A BUSINESS MEETING? A.) IMPORTANT; B.) NOT IMPORTANT; C.) BEST AVOIDED  Exchanging business cards  Small talk before meetings, shaking hands  Using first names  Formality (clothing)  Punctuality  Giving presents  Being direct (saying what exactly you think)  Humour
  10. 10. CREATE YOUR BUSINESS CARD. WRITE DOWN THE FOLLOWING: Name: Languages spoken: Age: Time with company: Nationality: Why you are at the conference: Family: Foreign countries visited: University: How you taveled to the conference: Subjects studied: Future plans: Company: Hobbies or interests: Position: One interesting thing you did or happened to you recently:
  11. 11. YOU ARE AT THE ADVERTISING CONFERENCE IN BALI. Walk around and meet people. Introduce yourself and your product.
  12. 12. 2ND SESSION: LESSONS 4-7
  13. 13. WORK IN GROUPS OF 4. HOW DOES EACH PIECE OF ADVICE COMPARE WITH THE SITUATION IN SLOVENIA?  Timing  Greetings and polite conversation  Business cards  Smoking  Gift-giving  Entertaining at home
  14. 14. WHAT ABOUT THE FOLLOWING:  Distance when talking to people/ phisical contact  Eye contact  Gesture  Greetings/ goodbyes  Humour  Presents  Rules of conversation and the role of silence (Senior members)
  15. 15. 3RD SESSION LESSONS 7 AND 8
  16. 16. BRANDS AND BRANDING 1. What is branding?  brand·ed, brand·ing, brands , v To mark with or as if with a hot iron. See Synonyms at mark1.  To mark to show ownership.  To provide with or publicize using a brand name.  Brand, n: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee.
  17. 17. 2. LIST SOME OF YOUR FAVOURITE BRANDS. ARE THEY NATIONAL OR INTERNATIONAL? WHAT QUALITIES OR IMAGE DOES EACH ONE HAVE? Value for money Luxorious Timeless Well-made Top of the range Durable Inexpensive Cool Reliable Stylish Fashionable Sexy
  18. 18. RANK THE WORLD’S TOP 10 BRANDS IN ORDER. START WITH NO. 1! Yes, you might have been right: No. 1 brand is: http://www.chicagotribune.com/business/ct-biz-world- biggest-brands-apr28,0,3878533.photogallery Marlboro Nokia Mercedes GE Intel IBM Microsoft Coca-Cola McDonald’s Disney
  19. 19. ADVERTISING
  20. 20. WHAT MAKES A GOOD ADVERTISEMENT? clever interesting funny inspiring Eye - catching powerful humorous shocking informative sexy
  21. 21. FINAL PRESENTATION: THE GUIDELINES DECIDE ON WHO IS GOING TO DO WHAT: Your group needs to report about the following: 1. campaign’s Key Message 2. Special Features 3. USP (uniqu selling point), Special Promotions 4. Target Audience 5. The Media: a.) an Advertisement (print) b.) a TV Commercial c.) a Radio Spot d.) other Media (specify)

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