WHAT IS CULTURE?
CHOOSE BEST FOUR AND JUSTIFY YOUR POINT.
Climate Language Historical events
Institutions Arts Social customs
Ideas and believes
HOW IMPORTANT ARE THE FOLLOWING
THINGS IN OUR COUNTRY AT A BUSINESS
MEETING? A.) IMPORTANT; B.) NOT IMPORTANT; C.) BEST
Exchanging business cards
Small talk before meetings, shaking hands
Using first names
Being direct (saying what exactly you think)
CREATE YOUR BUSINESS CARD.
WRITE DOWN THE FOLLOWING:
Name: Languages spoken:
Age: Time with company:
Nationality: Why you are at the conference:
Family: Foreign countries visited:
University: How you taveled to the conference:
Subjects studied: Future plans:
Company: Hobbies or interests:
Position: One interesting thing you did or
happened to you recently:
YOU ARE AT THE ADVERTISING
CONFERENCE IN BALI.
Walk around and meet
yourself and your
WORK IN GROUPS OF 4. HOW DOES EACH
PIECE OF ADVICE COMPARE WITH THE
SITUATION IN SLOVENIA?
Greetings and polite conversation
Entertaining at home
WHAT ABOUT THE FOLLOWING:
Distance when talking to people/ phisical contact
Rules of conversation and the role of silence
BRANDS AND BRANDING
1. What is branding?
brand·ed, brand·ing, brands , v
To mark with or as if with a hot iron. See Synonyms
To mark to show ownership.
To provide with or publicize using a brand name.
Brand, n: kind, grade, or make, as indicated by a
stamp, trademark, or the like: the best brand of
2. LIST SOME OF YOUR FAVOURITE BRANDS.
ARE THEY NATIONAL OR INTERNATIONAL?
WHAT QUALITIES OR IMAGE DOES EACH ONE
Luxorious Timeless Well-made
Top of the range Durable Inexpensive Cool
Reliable Stylish Fashionable Sexy
RANK THE WORLD’S TOP 10 BRANDS IN
ORDER. START WITH NO. 1!
Yes, you might have been right: No. 1 brand is:
Marlboro Nokia Mercedes GE Intel
IBM Microsoft Coca-Cola McDonald’s Disney
WHAT MAKES A GOOD ADVERTISEMENT?
clever interesting funny inspiring Eye -
powerful humorous shocking informative sexy
FINAL PRESENTATION: THE GUIDELINES
DECIDE ON WHO IS GOING TO DO WHAT:
Your group needs to report about the following:
1. campaign’s Key Message
2. Special Features
3. USP (uniqu selling point), Special Promotions
4. Target Audience
5. The Media:
a.) an Advertisement (print)
b.) a TV Commercial
c.) a Radio Spot
d.) other Media (specify)