資策會教研所講師、Startup Lab Taiwan 導師
2014 Startup Marathon 評審
Mobile Monday Taipei 策展人
資策會FIND Mobile First 召集人
Awards 金手指獎、 Yahoo! Asia Big Idea Chair、4A廣告獎
NEO Marketing Award、 SAVVI Award、ROI金投賞
Polo Wu 吳慶彬
Head of Digital
Understand Consumers Is “An Investment” In
The Future Which Helps Sell More
JWT Taipei Hennessy EasyCard VIP Pass
Hennessy V.S.O.P hosng a tasng event 「Fun飲微派對」every Friday night. Let KOL and
potenal consumers to taste HVSOP also understand Hennessy V.S.O.P brand story.
Consumer can register on Facebook to get a “Registraon Code” and use EasyCard as VIP PASS
to parcipate the event.
Use EasyCard (悠遊卡) to binding with FBID as HVSOP VIP member card to trace consumer
behaviors and encourage consumer get special oﬀers in MOT aaer tasng event.
The EasyCard (Chinese: 悠遊卡) is a contactless smartcard system operated by the Taipei EasyCard Corporaon for payment on the Taipei MRT, buses, and
other public transport services in Taipei . Card issue exceeds 30 million in 2012.
2013 數位時代Neo Marketing Award 首獎
2013 金手指獎 金獎
2013 Facebook Award
EasyCard + Facebook ID = VIP Pass = SoLoMo CRM
Precision Marketing : Maximize consumer engagement and minimize
waste by (using data to) always delivering the right content, offers
and experiences to the right consumer through the most relevant
channels at the right point in time.