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"The social business case" for STIMA Social Media Bootcamp #smb0805

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So, how to start with social and -most importantly- to create momentum to make actually a social business case?

Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels).

Published in: Business, Technology

"The social business case" for STIMA Social Media Bootcamp #smb0805

  1. 1. Polle de Maagt @polledemaagt The social business case. @polledemaagt for STIMA
  2. 2. Polle de Maagt @polledemaagt Yep. I know I look like 18. But I’m actually 29. Most old people tell me I will be happy with them when I’m 50. I doubt that. Polle de Maagt. The reason to move to Gent The love of my life. What better Changing companies to be reason is there?! more about acts, less about ads.
  3. 3. Polle de Maagt @polledemaagt I try to change companies to be less about ads and more about acts. Now Previously
  4. 4. Polle de Maagt @polledemaagt Quick words before we start.
  5. 5. Polle de Maagt @polledemaagt
  6. 6. Polle de Maagt @polledemaagt Dude, where’s my suitcase?! The suitcase-principle: you can do all the cool social business stuff you want, but if you don’t get the basics straight, you’re lost.
  7. 7. Polle de Maagt @polledemaagt Create momentum. Try what works best. Test different versions. Launch in beta. Give your organization the opportunity to learn. Expert Conversion Metrics & Intermediate Sensibilisation Reporting Novice Start
  8. 8. Polle de Maagt @polledemaagt Build the case you need to make. “Using social media can really “Social media gets us into contact “Social media makes mainstream touch people” with our main B2B clients” media horny” and “If that old guy can do it, we all can” The huge internal effect of KLM Surprise. A simple Slideshare experiment. *Sorry Daniel, it’s not personal.
  9. 9. Polle de Maagt @polledemaagt Ok. Let’s talk social business cases.
  10. 10. Polle de Maagt @polledemaagt Mapping return on social. Client-facing Il Giglio d’Oro Tripadvisor Welzijnszorg Rich Stories iTunes Indirect Return Direct Return KLM Web Relations Akzo Nobel’s internal push Company-facing
  11. 11. Polle de Maagt @polledemaagt More than 50 dedicated employees. A 1h response & 24h solution 24/7 service in 3 world languages (soon more ...)
  12. 12. Polle de Maagt @polledemaagt Mapping return on social. Client-facing Il Giglio d’Oro Tripadvisor Welzijnszorg Rich Stories iTunes Indirect Return Direct Return KLM Web Relations Akzo Nobel’s internal push Company-facing
  13. 13. Polle de Maagt @polledemaagt ] Owner Eduardo asks every client to leave a testimonial. At tripadvisor.com, the main source for tourists to find a hotel or B&B. Bed & Breakfast with social media impact. The result? Il Giglio d’Oro was the no 1 B&B in Italy and no 7 in Europe.
  14. 14. Polle de Maagt @polledemaagt Mapping return on social. Client-facing Il Giglio d’Oro Tripadvisor Welzijnszorg Rich Stories iTunes Indirect Return Direct Return KLM Web Relations Akzo Nobel’s internal push Company-facing
  15. 15. Polle de Maagt @polledemaagt
  16. 16. Polle de Maagt @polledemaagt
  17. 17. Polle de Maagt @polledemaagt Mapping return on social. Client-facing Il Giglio d’Oro Tripadvisor Welzijnszorg Rich Stories iTunes Indirect Return Direct Return KLM Web Relations Akzo Nobel’s internal push Company-facing
  18. 18. Polle de Maagt @polledemaagt Please remember these 3 things. Create momentum. Build the case you need to make. Many ways to prove return. Your success isn’t instant. Give your A simple Slideshare experiment? Internal From indirect to direct and from client- organization the opportunity to learn, fail effects? A great example? facing to company-facing. and test.
  19. 19. Polle de Maagt @polledemaagt Liked it? Please give me a nice speaker rating :) polle@polledemaagt.com @polledemaagt

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