Social media dudes and dudettes tend to be pretentious pricks. We think we know better. That the world is changing. And everyone who disagrees ‘doesn’t get it’. But honestly, we don’t get it. If you can't seem to convince your management or colleagues that social works, it's a signal you failed showing progress, return and understanding their needs.
This presentation is on how to counter this; by doing small experiment, understanding what makes managers tick and spending lots of time in measuring, tweaking and sharing results. Something I'd like to call 'The Speedboat Approach'.
Enjoy and let me know what you think.