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Introducing… POLITE IN PUBLIC
THE POLITE WAY TO ADVERTISE
REVOLUTIONARY
Having revolutionized the event
photography and marketing space in the
U.S. over...
THE PHOTO MARKETING PROCESS
: PROCESS ELEMENTS :
1.0 MOBILE PHOTO STUDIO
     •  100% Custom Creative Solutions


2.0 ACTI...
1.0 - MOBILE PHOTO-STUDIO (MPS)
1.2 - CREATIVE CAPABILITIES




   Magazine	
  covers	
  
                                  Product	
  integra5on	
  &	
  ...
1.1 – CREATIVE PROCESS
CUSTOM BACKGROUNDS
   •  Our backgrounds are 100%
   customizable – clients can design
   they’re o...
2.0 – ACTIVATION
TRAINED	
  OPERATORS	
                                                                           ON-­‐SIT...
3.0 – ONLINE ELEMENTS
:	
  IMAGE	
  HOSTING	
  :	
  

Client-­‐Based	
  Micro-­‐Site	
  
Clients	
  may	
  choose	
  to	
 ...
3.1 – SOCIAL NETWORKS
:	
  SOCIAL	
  NETWORKS	
  :	
  

   We	
  specialize	
  in	
  placing	
  instantly	
  branded	
  
 ...
LIVEBOOTH©                                                                                                                ...
CASE STUDY: ADIDAS
LEVERAGING EXISTING ADVERTISING

   “We	
  want	
  the	
  customer	
  to	
  star	
  in	
  the	
  ad.”	
...
CASE STUDY: MALIBU RUM
INCREASING ON-PREMISE SALES
                     “Get	
  in	
  the	
  Mali’Bu’Oth!”	
  

CAMPAIGN	
...
CASE STUDY: MALIBU RUM – FACEBOOK FANS
INCREASING ON-PREMISE SALES
                              FACEBOOK	
  FAN	
  PAGE	
...
THE CONSUMER JOURNEY
 • Consumer	
                                                       • Consumers	
  are	
  
   excitem...
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Polite 2010 v1

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POLITE IN PUBLIC
www.politeinpublic.com.au
events@politeinpublic.com.au

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Polite 2010 v1

  1. 1. Introducing… POLITE IN PUBLIC
  2. 2. THE POLITE WAY TO ADVERTISE REVOLUTIONARY Having revolutionized the event photography and marketing space in the U.S. over the past three years by giving the humble photo-booth its biggest revamp ever – branded photos retouched and airbrushed before they print – we’ve tried to embed the happiness of the consumer at the heart of everything we do. TURN-KEY POLITE IN PUBLIC delivers turn-key marketing campaigns encompassing creative, experiential and online-driven execution. EXPERIENTIAL LONGEVITY The “mobile photo-studio” provides a direct-to-consumer take-away that outlasts anything else in the experiential field – a printed and digital photo that can be kept indefinitely. Everything else, no matter how useful, will eventually be discarded.
  3. 3. THE PHOTO MARKETING PROCESS : PROCESS ELEMENTS : 1.0 MOBILE PHOTO STUDIO •  100% Custom Creative Solutions 2.0 ACTIVATION •  Data Capture •  Printed Photos •  Trained Operators •  Themed Props 3.0 ONLINE ELEMENTS •  Online Image Hosting •  LiveBooth© - Instant Uploads •  Client-Hosted Web Galleries 4.0 POST-EVENT •  Data Capture •  Online Competitions •  ROI Reporting
  4. 4. 1.0 - MOBILE PHOTO-STUDIO (MPS)
  5. 5. 1.2 - CREATIVE CAPABILITIES Magazine  covers   Product  integra5on  &   Mul5ple-­‐layers  create   created  easily  using   photo  duplica5on     “underwater”  effect   overlay  technology  
  6. 6. 1.1 – CREATIVE PROCESS CUSTOM BACKGROUNDS •  Our backgrounds are 100% customizable – clients can design they’re own or provide us with a brief. We require a three week lead time on most background deliveries.* STOCK BACKGROUNDS •  We have a catalog of over 250 backgrounds clients may choose from online at the link below. •  www.politeinpublic.com/catalog/ printed/ GRAPHIC OVERLAY •  Our technology allows us to place a graphic overlay – a Photoshop file – that is printed on the photos. These generally include graphics such as brand logos, copy, small images or design elements. BACKGROUND   OVERLAY   The  background  is  a  physical   The  overlay  is  a  Photoshop   fabric  that  when  stretched   file  that  features  all  copy,   onto  our  frames,  creates  a   logos,  graphic  design   3D  look  when  printed   elements,  URL’s  etc.     * Check 2010 corporate pricing guide for applicable fees  
  7. 7. 2.0 – ACTIVATION TRAINED  OPERATORS   ON-­‐SITE  TV  ADS   We  provide  two  trained  operators  to  keep  the  traffic   As  we  include  a  42”  digital  display  at  certain  events  so  guests   flowing  through  the  POLITE  IN  PUBLIC  booth.  Addi5onal   can  see  their  photos  instantly,  we  can  also  include  client   promo5onal  staff  can  be  hired  on  request.     adver5sements  or  messages  that  rotate  within  the  photos   and  relay  informa5on  to  a  cap5ve  audience.   UNLIMITED  PRINTING   We  can  print  over  1000  photos  in  a  4-­‐hour  ac5va5on.   Remembering  that  each  photo  can  have  up  to  5  guests  or   more  in  at  any  one  5me,  we  o^en  have  thousands  of   people  though  our  booths  during  busy  ac5va5ons.     ON-­‐SITE  DATA  CAPTURE   For  premium  packages,  PIP  includes  an  on-­‐site  data   capture  op5on  that  collects  consumer  name  and  e-­‐mail   addresses  for  clients  to  use  for  post-­‐event  marke5ng.  This   can  be  done  manually  or  using  LiveBooth©  technology.     BRANDED  PHOTOS   We  print  700  or  more  photos  at  each  event  -­‐  photos  can   be  tailored  to  include  brands,  logos,  company  web   addresses,  call-­‐to-­‐ac5on’s  for  consumers  and  more!     REVERSE-­‐SLEEVE  ADVERTISING   Photos  given  on-­‐site  can  include  a  6”x4”  printed   adver5sement  -­‐  slipped  into  the  back  of  the  photo  sleeve.    
  8. 8. 3.0 – ONLINE ELEMENTS :  IMAGE  HOSTING  :   Client-­‐Based  Micro-­‐Site   Clients  may  choose  to  have  photos  on  their  website,   thereby  thereby  monitoring  direct  ROI  a^er  a   campaign.  We  can  provide  simple  HTML  that  embeds   a  scroll-­‐gallery  onto  a  clients  page,  which  may  be   customized  however  you  like.    Images  remain   “hosted”  on  the  POLITE  site,  so  client  servers  remain   free.     POLITE  IN  PUBLIC  Image  HosCng   Post-­‐event,  all  images  are  uploaded  to  the  POLITE  IN   PUBLIC  website  where  each  event  is  given  it’s  own   landing  page.    
  9. 9. 3.1 – SOCIAL NETWORKS :  SOCIAL  NETWORKS  :   We  specialize  in  placing  instantly  branded   photos  organically  in  social  media.  What  does   this  mean?  When  people  look  good  –  they   want  their  friends  to  know  about  it!     Facebook  IntegraCon   The  POLITE  IN  PUBLIC  website  features  an   integra5on  tool  linked  in  agreement  with   Facebook.     Using  this  tool,  when  consumers  login  to  their   Facebook  profiles,  they’re  automa5cally   logged  into  the  POLITE  site  –  which  means   consumers  can  “tag”  themselves  and  their   friends  direct  from  the  POLITE  website.  They   can  also  “push”  photos  to  their  profiles   instantly.     Social  Networks   Using  the  above  tools,  our  conversion  rates  can  be  as  high  as   90%  with  web-­‐targeted  campaigns,  with  an  average  rate  of   between  35-­‐55%.    
  10. 10. LIVEBOOTH© CONSUMER DATA CAPTURED The  POLITE  IN  PUBLIC    LiveBooth  –  Data   ON-SITE!! Kiosk  &  Digital  Distribu5on  System  –   allows  consumers  to  select  and  send   photos  instantly  to  Facebook  and  e-­‐mail   accounts.  With  the  Facebook  integra5on   system  built-­‐in  to  the  POLITE  IN  PUBLIC   interface,  consumers  can  also  tag  friends   in  photos  –  meaning  clients  can  achieve   organic  distribu5on  of  branded  photos   and  messages  instantly.     MECHANIC   •   Consumers  get  their  photo  taken  in  the   booth  and  receive  printed  copies  as   usual   PHOTOS SENT INSTANTLY TO FACEBOOK & •   Photos  are  then  streamed  LIVE  to  an   EMAIL!! on-­‐site  touch-­‐screen  panel  in  under  45   ADDED  BENEFITS   seconds   •   The  touch-­‐screen  interface  can  include  customizable  Colors,  Logos,  and   •   Consumers  select  the  photos  they  wish   Event  Specific  Graphics  for  brands   to  send  and  enter  details  including  name,   e-­‐mail  address  and  Facebook  login   •   POLITE  IN  PUBLIC  can  collect  specific  User  Data,  with  3  customizable  fields   details,  then  click  “SUBMIT”   and  a  32  character  limit  –  what  do  you  want  to  know  about  your   consumers?   •   Photos  are  sent  instantly!  
  11. 11. CASE STUDY: ADIDAS LEVERAGING EXISTING ADVERTISING “We  want  the  customer  to  star  in  the  ad.”   CAMPAIGN  OBJECTIVE   Emulate  exis5ng  adver5sing  assets  by  integra5ng   the  customer  into  branded  media.  Make  viral.     BRIEF     To  support  the  ADIDAS  Football  World  Cup  Football   “Hero”  campaign  –  POLITE  IN  PUBLIC  leveraged   ADIDAS’  Official  Sponsorship  of  the  2010  FIFA   World  Cup  by  engaging  customers  in  flagship   ADIDAS  retail  stores  in  Sydney  and  Melbourne.   ACTIVATION   Replica5ng  ADIDAS  “Hero”  outdoor  and  print  ad   ADVERTISEMENT   PHOTO   campaigns  –  POLITE  IN  PUBLIC    created  in-­‐store   photo  opportuni5es  for  customers  to  become  their   RESULTS   favourite  ADIDAS  World  Cup  Hero.     Integrated  Consumers:  The  ADIDAS  WC  ac5va5on  has   successfully  emulated  the  “Hero”  ad  campaign,  culmina5ng   Selec5ng  from  five  World  Cup  Hero  op5ons,   in  over  a  thousand  customers  “starring”  in  the  own  ad.     customers  had  their  photo  printed  on  the  spot   Viral  Reach:  The  online  measurement  of  this  viral  marke5ng   giving  them  a  one-­‐of-­‐a-­‐kind  ADIDAS  memento  of   push  has  yet  to  be  evaluated,  but  conversion  rates  are  over   the  2010  World  Cup.   60%.   Sales:  ADIDAS  stores  found  the  ac5va5on  the  perfect   moment  to  engage  customers  to  “try  on”  new  spor5ng   amre,  resul5ng  in  increased  sales.    
  12. 12. CASE STUDY: MALIBU RUM INCREASING ON-PREMISE SALES “Get  in  the  Mali’Bu’Oth!”   CAMPAIGN  OBJECTIVE   Increase  Malibu  sales  Australia-­‐wide.     BRIEF   Spearheading  the  Malibu  09/10  Summer  “Get  your   Island  On”  promo5on,  POLITE  IN  PUBLIC  delivered  60   on-­‐premise  ac5va5ons  around  Australia.  The  “Get  your   Island  On”  Summer  Promo  was  a  three  5ered  ac5va5on   program  with  the  “Mali  Bu’oth”  being  the  centrepiece   for  all  GOLD  level  “Malibu  Beach  Party”  ac5va5ons.   ACTIVATION   The  “Mali  Bu’oth”  was  the  driving  sales  force  being  the   “Get  your  Island  On”  ac5va5ons.  In  order  to  have  their   PHOTO   ADVERTISEMENT   have  photo  taken  consumers  were  asked  buy  one  of   three  Malibu  cocktails  at  the  bar.  A^er  drink  purchases,   RESULTS   consumers  were  given  Malibu-­‐branded  lanyards  and   Units  Sold:  180-­‐780  units  of  Malibu  sold  per  event  on   directed  to  the  “Mali  Bu’oth”  set-­‐up  where  they  were   premise  depending  on  venue  size  and  loca5on.       able  to  have  as  many  photos  as  they  liked.  As  well  as   Unit  Volume  Increase  (%):  1700%  volume  increase  in   receiving  their  6x4”  magazine-­‐quality  print  photos  were   nightly  unit  sales  (average  night  units  between  14-­‐60   also  streamed  online  to  the  Malibu  Rum  Australia   units).   Facebook  page  where  consumers  were  free  to   Program  Extension:  The  “Mali  Bu’oth”  program   download,  comment  on  and  tag  themselves  in  photos   originally  scheduled  45  events  and  was  extended  to  60   taken  from  around  the  country.   on  the  back  the  sales  volume  generated.    
  13. 13. CASE STUDY: MALIBU RUM – FACEBOOK FANS INCREASING ON-PREMISE SALES FACEBOOK  FAN  PAGE   •   4970  Fans   The  Malibu  Rum  Australia  Facebook  page   was  inundated  with  new  “fans”  and   consumers  commen5ng  on  and  tagging   themselves  in  photos  –  providing  post-­‐ event  secondary  engagement  for  the   brand.   Follow-­‐up  opportuni5es  now  exist  for   Malibu’s  new  database  of  fans  –  a  direct   porthole  of  engagement  with  their  key   demographic.    
  14. 14. THE CONSUMER JOURNEY • Consumer   • Consumers  are   excitement   directed  to  either   building:   a  LiveBooth   Promo5onal  staff   screen  or  given   show  examples  of   printed  manual   photos;  previous   Par5cipa5on   data  forms  or   Comple5on   customers  with   “compe55on   lanyards  show   • Consumers  enter   entries”  which   • Photos  are  put   friends  (word  of   booth  and  are   boost  data   into  sleeves  and   mouth);  projected   given  props.   collec5on.   auached  to   images  on  TV’s  or   Operators  “pose”   LiveBooth   lanyards.   screens  en5ce   them  accordingly   technology  sends   Consumers  collect   interest   and  shoot   photos  instantly  to   their  photos,  put   FaceBook  and  e-­‐ their  data  forms  in   mail   the  box  or  click   Engagement   “submit”  on   LiveBooth  screen.   Data  Capture   Ongoing   60  seconds   15-­‐25   <  2  minutes   seconds  

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