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Comment établir une veille efficace sur Internet ! 30 janvier 2015

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Présentation des outils et méthodes qui vous permettront de surveiller votre e-réputation, d’automatiser votre veille, d’optimiser vos recherches et suivre l’actualité de votre marché.
Animé par l'Agence bordelaise SIVVA et le Pôle Numérique CCIB.

Published in: Internet
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Comment établir une veille efficace sur Internet ! 30 janvier 2015

  1. 1. qfi Comment établir une veille efficace sur Internet ’ Contexte et objectifs Entree technique Cadrage Semannque et — axes de surveillance 59:5’ {mafia — ‘É 5 a5 25 r d“ ‘ 5 , 00 un. La {u vz(fîavvque “N06: gas www; dfixechflowîv‘ 060m n o“ DÈUÉÒ“ N‘? #09” ed} 5m‘! ÎÌKQ OSBÎÀERÉÉ‘ Diffusion Interne Diffusion ouverte COHeCÎe flw‘ et Analyse ‘°‘ 7 Î_ WMÈ m E Écha nges et “eòaww “ ‘m ' confrontation
  2. 2. : httpwgomgl/ MISGNX i CCI BORDEAUX t} e e ‘ tuHlll 1mm” w‘ www Hm r | ||| ||| II| ||| ' ' ' ' ' ' ' V I I I | ' ' ' ' ' ' ' ""| ||II| ||| || Ì‘ Alliés pour entreprendre Lom Bndm 4 SEIVICGS de veme - extevnalnsés V - Ve He réseaux SOÙBJX r - OJIÌIS toHaboranfs , - Eartogrsplwue dìnîorrranor - - Furmalnors SIvv — Pìaleiorme de verlìe (c? ‘9"‘v"‘**‘*‘ àsiveiue CCÌ BWDEÀUX Pòle Nu mérique
  3. 3. Loic Bodin - Services de veille externalisés «Q3 _ - Veille réseaux sociaux V - Outils collaboratifs - Cartographie d'information - Formations A r. I A: qlV‘ Plate-forme de veille Agence_Siwa httpJ/ aboutme/ Iockall ‘ e a *‘ 1 ‘i 1;‘ i‘ I 9/ ‘ n: n:
  4. 4. qfi Comment établir une veille efficace sur Internet ’ Contexte et objectifs Entree technique Cadrage Semannque et — axes de surveillance 59:5’ {mafia — ‘É 5 a5 25 r d“ ‘ 5 , 00 un. La {u vz(fîavvque “N06: gas www; dfixechflowîv‘ 060m n o“ DÈUÉÒ“ N‘? #09” ed} 5m‘! ÎÌKQ OSBÎÀERÉÉ‘ Diffusion interne Diffusion ouverte COHeCÎe flw‘ et Analyse ‘°‘ 7 Î_ WMÈ m E Écha nges et “eòaww “ ‘m ' confrontation
  5. 5. Contexte et objectifs Les princlpaux types da veille
  6. 6. Savoir s'informer, savoir mettre en oeuvre une veille, une intelligence économique, c'est d’abord savoir se poser Ies bonnes questions. - Déterminer sa structure concurrentielle, - L’évo| ution de son marché et Ies avancées technologiques de son domaine d’activité, - Le tendances des consommateurs. .. - Les nouvelles réglementations. Economia Dama-ce han}. a mm Tau: d'n m. Pnlnlqm Fwvoa a Soci-i Stille nomi: Pulflqln: mmmain: reame Huvnpiume Fumane fiscale Éducallw Mode s ludanxs Sîyfledevn seme ENVEEPRISE su: son MA wc u: I-Òulslauon Ttchnologin Pmwflè romane “ma”; a. ” Nwnes mvam Dmîs 4B CWMS E Tirìslefl mamma Dinamica-Hm Se Iewnl nologb Cyulc m- mm manu: Mllièo à 04mm n.95 piuma Remi-oc negiemenmm
  7. 7. Produits de substìtution Pouvoir de négocialìon de: fuu misseu n Pouvoìr de négociation des clients Concurrence intra sectorîelle Yeflle connerdnk — i Fon-niuna Veillc Tcdmologiqu Menaude nouveaux emrants Vellle un'inutile Les types de veille, dìprès Laurent Humel
  8. 8. Politique Stabilité politique Politique monétaire Politique européenne Polilique fiscale Législation Propriété industrielie Nomies Droits des contrats Régiementation de I'empIoi Economie Croissance Taux d'intérét Taux d’inflation Pouvoir d'achat ENTREPRISE SUR SON MARCHE Ecologie Météo 8. Climat Energies propres RGOYCÌaQC Réglernentation Social Education Mode & Tendances StyIe de vie Santé Technologie Découvertes R&D Aide à I'Innovati0n Transfert des technologies Cycie de vie des produits
  9. 9. Savoir s'informer, savoir mettre en oeuvre une veille, une intelligence économique, c'est d’abord savoir se poser Ies bonnes questions. - Déterminer sa structure concurrentielle, - L’évo| ution de son marché et Ies avancées technologiques de son domaine d’activité, - Le tendances des consommateurs. .. - Les nouvelles réglementations. Economie Dama-ce iaux a mm Taux d'n non Pnmiqiu Fouvoa a Soci-i Stille nomi: Pulflqln: mummie Pollflifle Himpiuine Pomo-se fiscale Édilcallw Mode s ludanxs smania seme ENVEEPRISE su: son MA wc u: I-Òulslauon Ttchnologin Promise mia-mele “ma”; a. ” Nwnes mvaion Dmîs 4B CWMS E Tirìslefl imhoolwcs Dinamica-Hm Se Iewnl nologb Cyulc m- mm Valida Mllièo à 04mm n.95 piuma Remi-oc negiemenmm
  10. 10. Les principaux types de veille VEILLE: vsms VEILLE VEILLE STPATÉGWOvE SECTORIELLE x DWMAGE À JURIDIGUE Y VÉìLLE CONCURRENNELLE YECHNOLOGXOUE - Veille concurrentielle : Destinée à surveiller | ’environnement concurrentiel d'une entreprise : concurrents, brevets, fournisseurs, stratégies, positionnement sur | e marché etc. - Veille sectorielle : A pour but de surveiller le secteur économique sur Iequel est implantée | 'entreprise. - Veille technologique : Porte sur | ’étude, le suivi, des tendances et évolutions des aspects techniques et technologiques susceptibles d’influer sur | ’activité de | ’entreprise : brevets, innovations, R&D, etc. - Veille commerciale: Etude et surveillance de I’environnement de commercialisation d'un produit ou d'un service et de Ieur marché. - Veillejuridique : Elle vise à surveiller toute évolution et nouvelle disposition juridique et ou Iégislative relative au Contexte de la structure. - Veille d'image ou veille e-réputation : surveillance de la perception de l'image d'une marque ou d'une personne - Veille stratégique : Englobe différents types de veille, elle est destinée à mettre en avant Ies éléments à caractère anticipatoire en vue d’appuyer la strategie de | 'entreprise.
  11. 11. un. .. Inòlglunlvu I. .II.4II. IV. . uiu . ll | ._II. .. ux. n.4 4m unta. . .. - Veille d‘image ou veille e-réputation : surveillance de la perception de l'image d'une marque ou d'une personne - Veille stratégique : Englobe différents types de veille, elle est destinée à mettre en avant Ies éléments à caractère anticipatoire en vue d'appuyer la strategie de | 'entreprise. Objectifs de la veille: .. ... ... ... ... ... m.. i. - "Identifier I’information-clé, pertinente et utile à I’atteinte des objectifs de | 'entreprise dans le but d’amé| iorer sa position dans son environnement concurrentieI. " C'est la capacité à comprendre et à anticiper le changement K m _ <11" i A l i : :,: .r; r:; ::'""° Opivllîovuruliîi Innovmou ì vai. ' m. .. Srhema dll proteum de veille dellni parla nonne AFNDR xv x 5040s;
  12. 12. Défi niti on des axes de recherche Critères de Contexte stratégique Opérationnalité Méfie” Veilleur ‘d - Management °° des idées innovante Métiers
  13. 13. Formulation da la domande A1 - Définition / redéfinition des axes de surveillance e! des . finalitès A2- Déiermination des types d'information utilos A3 — Identificalion e! séleclion , des sources d'information Processus de la Veille M - Collecle et sélection des informations A5 — Analyse e! organisation A6 » Synthèse et mise en perspeciive A7 - Communication des A8 ' Validam" e‘ rèsultats de la surveillance rèajustcmenis Schema du processus de veille défini par la norme AFNOR XP X 50-053
  14. 14. Entrée techn f. " Zaini Le cas Twitter C BCKEIJTS E groupes de discusions - Linkedin o ù ique t
  15. 15. VX/ hcri‘ Hcippens in cm iriffìarîril 20 47,000 61,141 Nl w v ttlms ci u! uwy lln >- App download: Phoio vicws 3,000 Phoio uploads 320+ / New Îwiflcr account: ‘I. . sauna: N3 lgé‘ L U s m“. .. m! !!“ l ‘v "1 Apre 811181011 . C r1 ‘ a k ù ‘In I 1,300 100+ / N b'| N ‘tea ìr ewmo ieusers 02x32: in Q “L 9o g? m‘ —/ ::, ::: ::: :: @- Anol Future Growth is Siciggering uouugîgîdggw ‘ma, C É Ò ( fl .1.‘ . .>-®-—. y R E. IP r- . . Todcynhe A s By2015,the r -j. y ' r ‘ ‘ '°"'°W°" In 2015, I number 01 = F ‘ number 01 = ' ' i9 would iqke video Crossing ncmorkcd dcvicus nutworkcd devîccs ou 5 ears A - IP neworks the globul the glotnl Y Y , _,, _?—‘ É‘ each second popvlfliiov- Powhm
  16. 16. ‘L al’ : IÎ l l’ . ; ÙÎHGLÎ ‘ÌÈILlEI-nr-orlunll i r1’ ‘ : )z; l‘j'. vriîî; ‘l= |r . .v: ‘1nrlx= t=. rî Il . . IIÎFÉÎÌÀÉJQÎAÌ} Îîifli. It-lullullfllliîfllw‘. iugramaunqwîiinmrzlg _. .:e ‘lini-altura bar alt-filt- ha: ìflÎli-L‘
  17. 17. Î". ‘—{"’Il"FHÎVÉÎÎFZ‘ a‘ ". i"Î'i‘; '-. 'l llfiî ari: "" : ’ ’ n '| '-' "l A Q . l_l'—l'l lJ-"ÎÎJ", J's-I» Vîlfltì‘ airîîiîiv/ st, #331116‘ rîtrîiriuîrirrazrritîiailìaî ai; lÎILJÌÎÌl r. ‘ ‘n (r: _i1 glîz i r 1F .5 riî rîiìcîieiriìîiîicaiìîirîin rìr“airî: r:= _-. I_. ir: . lîî _ I er: ;jir: irir*iaii: ., tir*ezir: zr‘ititait. irr, (thai ira, .-. ) Éèfiîwltîflmfitîikî - h l! v , una. ..“ _= In-rw-(oaizuanréss - ‘vll ‘imam . ; tu‘; 15h‘; g; ‘ Jl La. - .1‘: '.: J1.1r-_ j1’; ;,; s. ' 1.: ; 3.1. ffrrivfl‘- ; =iî . ; J Hawaii. 1'
  18. 18. w-wn ‘m www a maximum quechnmr argfltlecnm. _' mm nnwlolrpmcuhlaclualhrlmlnplìoqu-snur-llrflox- a. .. pnso-cwmlmdlknn-opnc
  19. 19. IhIii-maglinainermi-aule ì lilmlîlflarlanvaxqitunuînfllpxqcxlmta 1mmnnunluîanailabflaulflkviluunmnxaunlu ' Îhnlvnailàvtqauuwuîlnff' Ima-lunilwmtiknumbxumanuaw
  20. 20. ‘a . - 3 n! ‘ ‘i n‘ "'"' v * 1 Î, ‘= m A a .4 . . -« . 9 . ,_s '« , —-. A L‘ n‘. ’ ‘ n "’ [ie'r: e-. r:. r:= :u' dea [ÌÉEFIKÌÉII nera” «n, É-vrîfvfl-rîl Paxrrtze-rrnîîrhe» in; L. {uvrxxeflrxnggx x 131ml 151:: 11E1.. ‘_= );: ;1l1 îàfiìîfijlìl n:
  21. 21. umcmnnuxam E smn-mr man 9mm: nsnwsssnmxwmmmmeaum orlnsrcrouxowwmazsassovmsmu Dlhwm mmmmm n. , . I n sax-mm uLnIuAssIsIA-mlnnncuv lhrfiuueneua sunsrcpmnommn tsauovwshr-anrvrmmmunswm mm. _ 4 I rum: mm Mamme carcinoma‘ Igcenmnamaxwmxnvxmln oucumnuau-emummflovnvrm I Rnhaouruml n: una m Nnvflunrs veuuhdhetuAssnlammufls . x1 ‘MIh-nundgummpunmnu l NernlnuEnflm wc. .. m m5 MumIIv Inoltra: m u: mmzuouw : ., ‘mauuzznsmawuumelnmm mm . , «u-nauv l a LeaaersnnABC comoaxnytneoryarmmenou ourannenommgmewamussmooesl Mm’! !! wIEXSIGCInFWII Rlrmovamfl Minami pnumnjmu innovativi BFIEBERTHEIÌMOMETER Ml Sun un lnîmnm rmJ/ uamnooquma 1:» pnumuznou mmmn WREEDGJ Triwm 500ml seme val mm: acri m/ nwaunyuma . l’ ì! I Irerrnmahr m olnmcmne Ten wdnvoîoqy Ivnovamns la me new yen: ma m ouousnuvosc mechnobqy Irwlwnmn rum/ n onNGl79MAnlu , ‘V . , t wmamonu gnhoay_mmeduwl7mn flfltflflefl Hlvflfl MI nen un mefllfleymmfl lo IÌIC nel‘ Ùfl immessa un QTeEflIIofl NID III WATMTDYDU lnnovllnfl Ilem Ufllîlfl! . RTDuIzs Ol-Ienfleîunamus- 4 y- un Ile nuwmnnunnuwynomawuoem neo:
  22. 22. Vermes ue vechercne Lleux Pe noues ÉVOÌUIIOH de rmlerét pour cene recherche Reparmlon géographlque vak mm Fnàme La Remun Ehm. Un a Dmlervmw ‘mwegt- nlw J r re» l»: zvualves m
  23. 23. Identifier Ies acteurs influents, Ies communautés et Ies sujets du moment ma s - x man , " . n n G‘ Q 3mm _' “(E anso - . '« '”' 1.43.17" 9 ‘u. 3 O ®
  24. 24. IhIii-maglinainermi-aule ì lilmlîlflarlanvaxqitunuînfllpxqcxlmta 1mmnnunluîanailabflaulflkviluunmnxaunlu ' Îhnlvnailàvtqauuwuîlnff' Ima-lunilwmtiknumbxumanuaw
  25. 25. Collecte API et Dashboard sJ/ ho
  26. 26. RSS, technologie incontournable E San: m nss I i i’ """ , , ' E " 1 1 1 u 1 1 1 1 1 G , Q‘ , . _ ‘V Consulîaflon des nouveau“: -’ 5 I_. '_'_-. --—" ÀVCC m3 R55 vlu son lcdour da III: ISS 9.5 (oovéecflew) commflòh d“ Irlormallon automoflquemont nowwm‘, m, m" dfllvréc ò Iìnlllsatcw nuvlguhur sito opròs slh per lìnlllsaîew e Ètre prévenu dès que de nouvelles Informaflons sonî publlées ou rendues accessîbles Suns uvoir ò se connecler uux siîes eux-mémes (Push) Pouvoir consuHer en un endvolî unlque, cenîrallsé . . . — “ ‘ ‘ “ Tende ou flchlers mulfimédlas (podcasîs) ndusme Et Technologes Aauamés A Laune J c o q Conîenu monlpulable par Pusuqer u sm-vmu» x m 71011111091 m 5mm: x u ìmuslne n Training! v Hlmmon Panama r L Des roulemenls de a Iunnes pour In plus grande mue du monde g u-nmomu- m uuesnons g; Le Cuumn: musa. » s: un s: uuecnnn j wumsuwvs Q) {Amman x Ilulhol 2x4 | || Gemma: Nowelos g PCAsmres Mufles a îxncnmn Franca m Tdanarguhquxls a Ampeslabmown 21:. g Free ma; P1 mmwes E mus
  27. 27. ’ ’ ÌI‘ 1 . z , V1 L‘ , .. . . . K: ,' , x _; r{. -—"_' Consulrcmon c133 nouvect-ucs -r / ,r’ * “X . . , .. ‘ r Ì, _ / _,__——*’ "IO son Iecreur c3 uls ÌSS rQ_; ’L_. _-À__O (CFQFÉQCIÎEUF) z Consuucjìgh 5:5 Inîornìicziìgn auîomoiiqucmcni nOUv3C1UiiS IÌC] Son cîelwree c1|'uii| I3c: -ieur nc-"ìgcieur sìie cr-près sìie par Fuiìlisct-ìeur _ I ‘ _ _ o Eire prevenu des que de nouvelles Informahons soni publîees ou rendues accessîbles Sans avoir ò se connecter aux siies eux-mémes (Push) Pouvoir consulier en un endroii unique, ceniralisé Texte ou fichîers multimédias (podcasîs) Conienu manipulable par Pusager Sufifn - tactuawte des 0000
  28. 28. àèinàèéèîàà"rucnìsàféù} de nouvelles informaîìons sonl ccessibles cter aux sites eux-mèmes (Push) n endroìl unique, centralisé nédias (podcasls) par | 'usager a 3mm _ L amante des v N0 unrean amcles Relresn a Technology lFI Busmes ndustrie Et Technologies - Actualités À La Une u o i} l‘ LlLrìlWé -; —[ 'e: ll' 03g >: — V l lumîu‘ Pdîdgée L Dee YOHIEHÌGHÌS de 9 lonne-ì pour la plus grande roue du L ‘l' m: nano‘ e‘ (resnn-‘é Inonde Là Cm aut-v lnîlwrvla 1 r: lln m’ mi Www", ‘ Lvîllabîfîjpî (a Znql jljL‘ LVIIVÌDÎPÉÉIOH ÎÎRHQÎOHHC '89 [ÌYOKÎUIÎÉ OH ÉOUTCPS IlIÎHIYìClIÉPS Mulllsol 7‘ l" Genevauon Nouvelles Q DC Asruces MA) des a Tecnùunch France m Telechargev lDglClèl s q}. Lsuuec Eollcmìv‘; (le 10 MW : do: cholx technlques Inhalìnruels Zelzu un rv P554 Tgrl 3 Pf Frapraxa: -. "utnr
  29. 29. -- '——». r . " -l -"v - g‘) j - Î, l I‘, JH-I, 31-. fl-Irlhi 7‘ Tnlàflîlì . m1: ; .I‘. vrvAuuuv. .tI_11-r . ;m 4 > , una, "JÀVÀVHÀVÀVÈÀ t! l, E. g, igggjlflg! il u n: rlluuuvluv. annata. 10:1 r: a 1.1:’- I,1,= ,Ir, Iîl, -,1r. ,., ua
  30. 30. Choose a trigger and action Need Insplratlon? See existnng Zap templates or explore the Zapbook. [v] Gmail . . RSS New Unlque Sender v Create Item In Feed IA/ HE/ V raro p0 mm} HAWEA/ s (IlIlÎIIlIb
  31. 31. -- '——». r . " -l -"v - g‘) j - Î, l I‘, JH-I, 31-. fl-Irlhi 7‘ Tnlàflîlì . Il}! ;. I‘. vrvAuuuv. .tI_11-r . ;m 4 > , una, "JÀVÀVHÀVÀIÈÀ t! l, E. g, igggjlflg! il u n: rlluuuvluv. .:4Iu): JI= 10:1 r: a 1.1:’- I,1,= ,Ir, Iîl, -,1r. ,., ua
  32. 32. API et Dashboard i «una . ... ... ... Il . ..—. ... ... ... ... un In p. 1 m». ,. a”. I uvuempnumuwn- sani pan-Inaugura. .. una. 1mm . . Îwql- magnum-un: upun-puu nmmmnumurmaoamlgn WWUflî congrua-u r hm u «ma wr panna ma una: urna una n; manu-u u m: voli uaofln un mana-mutua. mc «magnum: magnum: I Ilrrl "mamma: Em-rrlczonruamnwmwrgpm. mqunmuuesungqrea una-geme muri; - pan-nanna m . ..M. .lrrr neuuunueuuuumaaggn una mpummnmnmmmnnua m. lavora-nanna: magi-una 747m. u mm unnmwmxmuwn - han! panna-tuga l. I I °/ /h flinnflulnnl n lfurl u. ‘mm n-n m. .- Laumpesuuwuaues-u-n-unm nmmmuugmpnnn. 4 mamme-una nunmrwvuaaxu g m”. un .1 a 1 una ÉIWÌLCIU s 25cm v4 lrrrr Ln r-uucmar-uuuxusumm ruwxnuummunuc g un, >51um vaL/ Iksun Lmmnsunnmwngnua-ungnnznu. mnruupnuomummmnm m-mxsnumxnmrvuuwt aflemreemnmflflllfllfiùîl magnum-r; w/ un uxsmrcmmr Lnsumluuauwmrudcuwfiuuu pnmnumuamm mana tn/ nr-lurfluwv mouwwumomwkuuuan-mu ummuuvxpunm-u umana-annusa; nanna-un una-p; a Far! n. lrrrr mh, ,,. ,_a, fl", ,flililililll unusunnuîupu m murano-u 20mm: u 15 vu-ulnuuulnr-su-nuuu-n u-u-a-gncupan-ya- han-n nlufimnpj m: m‘ 07 m unì-multati Iuu—u «una»: mlmwom 34 runuuup-nnnp-uuuun îlùîl un. .. murino-r: zounsmmau rpnunpnnnnnnnnn man-n Mura-ano: Jjxluawmas manna-quantunqu- uuuunnunnnuun-n pan-u nausea‘: mummmz; lamu- m n: un 177m www gag-usum esecvnepucaesnem (ingannare-man ea-usarmngnnmyap g 2 www‘ usa-manu: m, " BÀIIenIImIFHZ nlupng-mmunuinmr-ragur nunwvrwaspoqmunmun unqmuuxuummnmn-m aut-urna 3mm un! sllenllmwîî} nrunsymuaumawxnahmvr nu-muwxarpnguuwrunu- Icfiuuheaum-Irurewrum unan- un u u 4mm va unita-x: srnnuupuuummmsvoom-mmr runurvsmmeceooge Seuon sua-panna nanna {Hlî un“. mrr’l’r vaaepqsnumunamumu nu-qnnummpuangunmuq una-nana r m. un nmnmumwrw;
  33. 33. Collecte API et Dashboard sJ/ ho
  34. 34. '°“ e? !‘ - o 9° ava‘ Qèò mfie‘? Diffusion interne et Analyse - Gcnéranon tic Pdf - Bookmarkuwg - CBDIÎEHSEUDH de: connawssante (dossner: partagés, wwkx, etc) Échanges et confrontation OÙÙE’ (C99 so“ Diffusion ouverte
  35. 35. La Curatuon La recherche en apiculture w, u u” u. Lun- 4 U- La "curation", une réponse à "Pinfobésité" 7 M. - Séleclnumrr des unvonnanons I du (umenu (opoons de garage) - Inspqausun Douv crear du conienu . Faure bénèfitler ma mm d: son expefuse a la valonser les mine: desabellles ne achenl E USA- MORE INFORMATI! !! ABOUÎ n tien deleulsamours THE (AUSES 0F THE (OlOHY (OLIAPSE DISORDER Pourquoi ? redOrbit f l“- (ommon (top pesliddes Ixlll haneybee larva: In the hlve
  36. 36. La "curation", une réponse à "1'infobésité" ? Pourquoi? - Sélectionner des informations/ du contenu (options de partage) - Inspiration pour créer du contenu - Faire bénéficier Ies autres de son expertise et la valoriser h VANMNV i/
  37. 37. SODA
  38. 38. '°“ e? !‘ - o 9° ava‘ Qèò mfie‘? Diffusion interne et Analyse - Gcnéralion tic Pdf - Bookmarkuwg - Caulîalisatian de: connaissante (dossier: partagés, wiki, etti Échanges et confrontation OÙÙE’ (C99 so“ Diffusion ouverte
  39. 39. » iìnàruàralìîrînìw da: Paîiî i i i «ti i » Etcntnkzrriani-‘kîlrxg: ' ' ’ ' ' ' — ’ ‘ÎQEIÎIÎÈEIÎÉQEIÌÎÎCIÎI vii-a‘: - À * , _ _ ‘i, ix»: urinaria-ani"ma i’ ti i i ; r:. |r“r: :r; :‘. —'_: .i YflfIÌ-ÎL altri»
  40. 40. qfi Comment établir une veille efficace sur Internet ’ Contexte et objectifs Entree technique Cadrage Semannque et — axes de surveillance 59:5’ {mafia — ‘É 5 a5 25 > d“ ‘ 5 , 00 un. La {u vz(fîavvque “N06: des www; dfixechflowîv‘ 060m n o“ Dèflsfl“ N‘? #09” ed} 5m‘! îîo osîàuufis Diffusion Interne Diffusion ouverte COHeCÎe flw‘ et Analyse ‘°‘ 7 Î_ WMÈ m E Écha nges et “eòaww “ ‘m ' confrontation

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